I-innovate (UK)
Encyclopedia
I-innovate is a London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

-based independent record label
Independent record label
An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 that diversified from video production in to music management from 2009. I-innovate were founded by Najero Okenabirhie in 2008. I-innovate work with freelance directors, marketers and artists in music and graphic design providing ad-hoc services for clients, labels and music professionals. Najero’s background stems from the music industry originally working with Sanctuary Music Management on royalties accountancy projects for Iron Maiden
Iron Maiden
Iron Maiden are an English heavy metal band from Leyton in east London, formed in 1975 by bassist and primary songwriter Steve Harris. Since their inception, the band's discography has grown to include a total of thirty-six albums: fifteen studio albums; eleven live albums; four EPs; and six...

 and Bruce Dickinson
Bruce Dickinson
Paul Bruce Dickinson is an English singer, songwriter, airline pilot, fencer, broadcaster, author, screenwriter, actor and marketing director, best known as the lead vocalist of the heavy metal band Iron Maiden....

 in the early 00’s. Najero left Sanctuary in 2002 to set up his own imprint label Greasy Geezers
Greasy Geezers
"Greasy Geezers" are a dance production unit based in East London whose production portfolio covers commercial urban/pop, electro dance, hip-hop and go-go remakes...

. Greasy Geezer’s first releases were UK Garage titles. Greasy Geezers then changed their artist’s roster and became known for alternative dance and neo-soul jazz releases with the group The Wah Wah Collective
The Wah Wah Collective
"The Wah Wah Collective" were initially a London based neo-soul underground music group who released vinyl only EP and Singles from 2002-2005. The music group gained notoriety for their mixture of neo-soul with alternative dance. The Wah Wah Collective founding members were Georgeyo and Najero...

 and Gafanhoto Lingo
The Wah Wah Collective
"The Wah Wah Collective" were initially a London based neo-soul underground music group who released vinyl only EP and Singles from 2002-2005. The music group gained notoriety for their mixture of neo-soul with alternative dance. The Wah Wah Collective founding members were Georgeyo and Najero...

. The Greasy Geezers label was disbanded and repackaged as a dance production house collaborating with other dance acts and producers on the I-innovate roster.

From 2010 I-innovate (UK) ventured in to artist management projects. Notable artists with releases on the I-innovate label include Bada Badoo (X-Factor, Series 7 UK), The Wah Wah Collective and MCM (formally of the UK Hip-Hop group Caveman) amongst others.

External links

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