Hermawan Kartajaya
Encyclopedia
Hermawan Kartajaya is an Indonesia
n author
and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: From Bubble to Sustainable Economy" with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” 2002 saw him team up with Kotler again in their book "Rethinking Marketing: Sustainable Marketing Enterprise.
. He is the President of World Marketing Association, is one of the “50 Gurus Who Have Shaped The Future of Marketing” appointed by The Chartered Institute of Marketing, United Kingdom (CIM-UK).
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
n author
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: From Bubble to Sustainable Economy" with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” 2002 saw him team up with Kotler again in their book "Rethinking Marketing: Sustainable Marketing Enterprise.
Biography
He studied at Universitas Surabaya, Indonesia and University of GlasgowUniversity of Glasgow
The University of Glasgow is the fourth-oldest university in the English-speaking world and one of Scotland's four ancient universities. Located in Glasgow, the university was founded in 1451 and is presently one of seventeen British higher education institutions ranked amongst the top 100 of the...
. He is the President of World Marketing Association, is one of the “50 Gurus Who Have Shaped The Future of Marketing” appointed by The Chartered Institute of Marketing, United Kingdom (CIM-UK).
- Studied at University of GlasgowUniversity of GlasgowThe University of Glasgow is the fourth-oldest university in the English-speaking world and one of Scotland's four ancient universities. Located in Glasgow, the university was founded in 1451 and is presently one of seventeen British higher education institutions ranked amongst the top 100 of the...
, ScotlandScotlandScotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the... - Dropped Out as student of Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia due to economy reason
- In 1990 formed MarkPlus, a marketing consulting firm based in Jakarta Indonesia - SWASWASWA may refer to:* Swahili language code* SOAP with Attachments* Southwest Airlines, its ICAO airline designator and commonly used abbreviation* Shantou Waisha Airport, Shantou, Guangdong, People’s Republic of China, its IATA airport code...
- Since 2002 Kartajaya has been President of the World Marketing Association
- He is also the one the few Asians who has been invited to give a speech in the American Marketing AssociationAmerican Marketing AssociationThe American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
(AMA) Educators Conference - Listed as One of The 50 Gurus who Shaped the Future of Marketing
- A well known speaker on marketing and is set to speak to the tourism industry in a full day conference in Bali 23 December 2008, organised by Bali Tourism Board - Indonesian Tourism challenges the Global Crisis