Hartwall
Encyclopedia
Hartwall is a beverage company based in Helsinki
Helsinki
Helsinki is the capital and largest city in Finland. It is in the region of Uusimaa, located in southern Finland, on the shore of the Gulf of Finland, an arm of the Baltic Sea. The population of the city of Helsinki is , making it by far the most populous municipality in Finland. Helsinki is...

, Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

. It was founded in 1836. Its soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

s range includes Hartwall Jaffa and Hartwall Novelle water. The company also owns the license for manufacturing and selling PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

's Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

, 7 Up
7 Up
7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo in the rest of the world, including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra...

 and Mountain Dew
Mountain Dew
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

 brands in Finland. Hartwall's alcoholic beverages include Upcider cider, Lapin Kulta
Lapin Kulta
Lapin Kulta was a brewery in the Lapland town of Tornio, Finland. As of August, 2010, it is only brewed in the southern Finnish town of Lahti. It was founded in 1873 under the name Torneå Bryggeri Aktiebolag...

 lager beer, Karjala
Karjala
Karjala is a Finnish lager type beer that is manufactured by the Hartwall brewery. Karjala beer was manufactured by the cooperative shop Osuusliike Itä-Karjala owned Sortavalan panimo Oy brewery from 1932 until 1944. Production was resumed in 1948....

 beer and is the local producer of Foster's lager. In 2002 Hartwall was purchased by the UK based Scottish & Newcastle
Scottish & Newcastle
Scottish & Newcastle plc was a "long alcoholic drinks" company with positions in 15 countries, including UK, France and Russia. It was headquartered in Edinburgh, Scotland, UK. In the last 20 years, S&N expanded significantly from its home base to become an international business with beer...

 corporation, and when that company was bought out in 2008 the brand became owned by Heineken.

The popular Jaffa drink brand was introduced in the 1940s.

The company's Gin Long Drink
Long drink
A long drink or tall drink is an alcoholic mixed drink with a relatively large volume . In Finland, the term refers to a type of premixed, ready to drink alcoholic beverage....

(a grapefruit based alcoholic beverage) was introduced for the 1952 summer Olympics held in Helsinki. It was originally developed to appeal to the tastes of foreign visitors and as a pre-prepared mixed drink, was easy for bars to sell at a time when mixers were not common. The product became a huge hit with the Finns and today it is the most heavily consumed mixed drink product in Finland.

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