Guvera
Encyclopedia
Guvera Limited is an unlisted public company
Publicly unlisted company
A publicly unlisted company is a company that can have an unlimited number of shareholders to raise capital for any commercial venture. Companies which are not listed publicly are more likely to engage in profit maximising behavior as their share capital structure makes it very easy to give its...

 in Australia, officed in New York USA, Sydney and Robina Australia.
Guvera inked deals in 2009 and 2010 with Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

, EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...

, The Orchard, IODA, and several rights bodies: APRA
Australasian Performing Right Association
The Australasian Performing Right Association is a copyright collective representing New Zealand and Australian composers, lyricists and music publishers. The association's head offices located in Sydney Australia, and it has branch offices in Auckland, Melbourne, Brisbane, Adelaide and Perth...

, AMCOS, BMI
Broadcast Music Incorporated
Broadcast Music, Inc. is one of three United States performing rights organizations, along with ASCAP and SESAC. It collects license fees on behalf of songwriters, composers, and music publishers and distributes them as royalties to those members whose works have been performed...

, Rightsflow
RightsFlow
RightsFlow is an American company that provides organizations, bands, songwriters and individuals with music licensing services and royalty payment solutions. It was founded in 2007....

, SESAC
SESAC
SESAC, originally the Society of European Stage Authors & Composers, is the smallest of the three performance rights organizations in the United States. SESAC was founded in 1930, making it the second-oldest performing rights organization in the U.S. SESAC is also the fastest-growing PRO in the...

 AND ASCAP.

Originally designed as an alternative to illegal file sharing networks, Guvera delivers free downloads and streams from these labels via website www.guvera.com to consumers for free, paid for by advertisers - within what it calls "branded channels", which are mini destination sites branded by the advertisers and containing music chosen in part by the advertiser and the consumers searches.

Guvera's initial $10mm + subsequent rounds have been funded by AMMA private investment out of Australia

Guvera's advertising partners to date have included: Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, McDonalds, Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

, Harley Davidson, Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....

, Activision
Activision
Activision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...

, Sprint
Sprint Nextel
Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...

, Geico
GEICO
The Government Employees Insurance Company is an auto insurance company. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2007 provided coverage for more than 10 million motor vehicles owned by more than 9 million policy holders. GEICO writes private passenger automobile insurance...

, Victoria Secret, Mountain Dew
Mountain Dew
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

, Schweppes, Dotti
Dotti
Dotti is a female fashion store in Australia and New Zealand. It was acquired by the Just Group in 2004.-History:Dotti was founded by Raymond Levis and Linda Bowen launched Dotti in Sydney during 1981...


External links

Official Site: http://www.guvera.com
  • http://video.foxbusiness.com/v/4315669/guvera-the-itunes-killer
  • http://www.crunchbase.com/company/guvera
  • http://www.billboard.biz/bbbiz/content_display/industry/e3i6baa5818ddcc27e12ea74981d0c6db86
  • http://www.wired.com/epicenter/2010/02/guvera-unveils-free-ad-supported-music-with-a-twist/
  • http://www.itnews.com.au/News/172123,analysis-guveras-new-model-for-legal-music-downloads.aspx
  • http://techcrunch.com/2010/01/18/guvera-funding/
  • http://www.itwire.com/your-it-news/entertainment/37607-guvera-set-to-deliver-advertising-funded-free-music
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK