Group (online social networking)
Encyclopedia
A group is a feature in many social network service
Social network service
A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user , his/her social...

s which allows users to create, post, comment to and read from their own interest- and niche-specific forum
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

s, often within the realm of virtual communities
Virtual community
A virtual community is a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals...

. Groups, which may allow for open or closed access, invitation and/or joining by other users outside the group, are formed to provide mini-networks within the larger, more diverse social network service. Much like electronic mailing list
Electronic mailing list
An electronic mailing list is a special usage of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list — a list of names and addresses — as might be kept by an organization for sending publications to...

s, they are also owned and maintained by owners, moderators, or managers, which possess the capability of editing posts to discussion threads and regulating member behavior within the group. However, unlike traditional Internet forums and mailing lists, groups in social networking services allow owners and moderators alike to share account credentials between groups without having to log into each and every group.

History

The rise of the World Wide Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

 resulted in an expansion of the varieties of methods for communication on the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

, much of which was limited in the 1980s to discussion in newsgroup
Newsgroup
A usenet newsgroup is a repository usually within the Usenet system, for messages posted from many users in different locations. The term may be confusing to some, because it is usually a discussion group. Newsgroups are technically distinct from, but functionally similar to, discussion forums on...

s, BBS
Bulletin board system
A Bulletin Board System, or BBS, is a computer system running software that allows users to connect and log in to the system using a terminal program. Once logged in, a user can perform functions such as uploading and downloading software and data, reading news and bulletins, and exchanging...


and chat room
Chat room
The term chat room, or chatroom, is primarily used by mass media to describe any form of synchronous conferencing, occasionally even asynchronous conferencing...

s. While the initial rise of web-based mass communication took place in the form of early Internet forum
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

s in the mid-1990s, a few services such as MSN Groups
MSN Groups
MSN Groups was a website part of the MSN network which hosted online communities, and which contained Web pages, hosted images, and contained a message board...

, Yahoo! Groups
Yahoo! Groups
Yahoo! Groups is one of the world’s largest collections of online discussion boards. The term Groups refers to Internet communication which is a hybrid between an electronic mailing list and a threaded Internet forum, in other words, Group messages can be read and posted by e-mail or on the Group's...

 and eGroups
EGroups
eGroups.com was an email list management web site. The site allowed users to create their own mailing lists and allowed others to sign up for membership on the list. The web site provided archives of the messages as well as list management functionality. Each group also had a shared calendar, file...

 pioneered the combination of web-based mailing list
Electronic mailing list
An electronic mailing list is a special usage of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list — a list of names and addresses — as might be kept by an organization for sending publications to...

 archives with user profile
User profile
A user profile is a collection of personal data associated to a specific user. A profile refers therefore to the explicit digital representation of a person's identity...

s; by 2000, such services doubled as full-fledged mailing lists and Internet forums, allowing users to create an extremely large variety of discussion and networking mediums with comparatively sparse thresholds of complexity. Further features included chat rooms (often Java-based), image and video galleries, and group calendars.

The second spurt of social networking, one which was less dependent upon mailing list-related features and more upon Internet forum features, began in the early- to mid-2000s in the form of such services as LiveJournal
LiveJournal
LiveJournal is a virtual community where Internet users can keep a blog, journal or diary. LiveJournal is also the name of the free and open source server software that was designed to run the LiveJournal virtual community....

, Friendster
Friendster
Friendster is a social gaming site that is based in Malaysia, KL. The company now operates mainly from the three Asian countries namely in the Philippines, Malaysia and Singapore....

, MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

. These services continued the evolution of the web-based e-group as a discussion and organization medium. In the late 2000s, services such as Yammer
Yammer
Yammer is an enterprise social network service that was launched in September 2008. Unlike Twitter, which is used for broadcasting messages to the public, Yammer is used for private communication within organizations or between organizational members and pre-designated groups, making it an example...

 and Micromobs further advanced e-group communication by taking advantage of microblog-style activity streams.

In virtual worlds

In Second Life
Second Life
Second Life is an online virtual world developed by Linden Lab. It was launched on June 23, 2003. A number of free client programs, or Viewers, enable Second Life users, called Residents, to interact with each other through avatars...

, groups are centered less around discussion forums (as such an asynchronous conferencing
Asynchronous conferencing
Asynchronous conferencing is the formal term used in science, in particular in computer-mediated communication, collaboration and learning, to describe technologies where there is a delay in interaction between contributors...

feature is not built into the Second Life network as of 2009) and common interest, and are more centered around maintenance of a particular geographic location inside the network. Such groups are often created by the owners of areas such as buildings, plots of land or whole islands in order to cater to the most frequent visitors and patrons of the regions. With the limited asynchronous messaging capability of Second Life, groups are also means of mass-emailing announcements pertinent to the group, but are not completely capable of hosting discussion or deliberation of such announcement messages.
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