Greycroft Partners
Encyclopedia
Greycroft Partners is a venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 firm focused on investments in early stage companies primarily in the digital media sector. The firm raised its first fund with $75 million of investor commitments and has deployed that fund into 34 companies.

Since then, Greycroft has closed its second fund in 2010 with an additional $130 million in capital.

Some notable exits include: Huffington Post , Paid Content , Pump Audio , and Adenyo . Also, notable companies in Greycroft's portfolio include Buddy Media, Collective Media, WideOrbit
WideOrbit
WideOrbit Inc. is a technology company that develops and markets sales, traffic, billing and broadcast automation software for television stations, radio stations, cable television stations, cable operators, web television, digital television and out-of-home advertising...

, Joyent
Joyent
Joyent is a cloud computing software and services company based in San Francisco, California, since 2004. Joyent provides application virtualization....

, Usamp, Extreme Reach, Resonate Networks, and Klout
Klout
Klout is a San Francisco based company that provides social media analytics to measure a user's influence across their social network. The analysis is done on data taken from sites such as Twitter and Facebook and measures the size of a person's network, the content created, and how other people...

.

Greycroft was founded by venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 pioneer Alan Patricof
Alan Patricof
Alan Patricof is an American investor and one of the early pioneers of the venture capital and private equity industries. Patricof founded Apax Partners , which is today one of the largest private equity firms globally.-Career:Over the course of his 40-year career in...

 after leaving Apax Partners
Apax Partners
Apax Partners LLP is a global private equity and venture capital firm, headquartered in London. The company also operates out of eight other offices in New York, Hong Kong, Mumbai, Tel-Aviv, Madrid, Stockholm, Milan and Munich. The firm, including its various predecessors, have raised...

 in 2005. After spending thirty years building what would become Apax Partners
Apax Partners
Apax Partners LLP is a global private equity and venture capital firm, headquartered in London. The company also operates out of eight other offices in New York, Hong Kong, Mumbai, Tel-Aviv, Madrid, Stockholm, Milan and Munich. The firm, including its various predecessors, have raised...

, a multi-billion dollar private equity firm, Patricof returned to early stage investing in smaller transactions.

The firm, which has offices in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, was founded in 2006.

External links

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