WideOrbit
Encyclopedia
WideOrbit Inc. is a technology company that develops and markets sales, traffic, billing and broadcast automation
software for television stations, radio stations, cable television stations, cable operators, web television, digital television and out-of-home advertising
. Headquartered in San Francisco, California, WideOrbit has offices in Dallas, Denver, Seattle, Agawam MA, and Melbourne, Australia and employs more than 260 people as of Sept 2011.
in Elmira New York in February 2001. The first commercial station went live in December 2001 at WTKR
-CBS-TV, then owned by the New York Times Company.
September 2002: The New York Times Company, Meredith Corporation
and Liberty Corporation, invested $6 million as part of an $8 million Series B financing of WideOrbit.
August 2009: WideOrbit acquired the assets of Google’s radio automation business, including the Google
Radio Automation, Maestro and SS32 radio automation products.
March 2010: The beta launch of WO Central; the industry’s first, real-time, direct connection between Buyers and the Seller’s Advertising inventory systems. Enabled with a direct two-way connection with Donovan Data Systems
, WO Central represents the first time that Donovan systems has been directly connected on a two-way basis to station Traffic systems and regional cable networks.
WO Traffic for Radio enables radio broadcasters to manage multiple stations, markets and groups from a single system.
WO Sales is a web-based solution for account management, forecasting, proposals and post-buy analysis.
WO Promo enables companies to optimize promotion use and placement based on measurable data, rather than guesswork.
WO Automation for Radio automation system that features a touchscreen interface, customizable DJ workspace with widget-based architecture, Leader & Follower functionality and more. Purchased from Google in 2009.
Broadcast automation
Broadcast automation incorporates the use of broadcast programming technology to automate broadcasting operations. Used either at a broadcast network, radio station or a television station, it can run a facility in the absence of a human operator...
software for television stations, radio stations, cable television stations, cable operators, web television, digital television and out-of-home advertising
Out-of-home advertising
Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...
. Headquartered in San Francisco, California, WideOrbit has offices in Dallas, Denver, Seattle, Agawam MA, and Melbourne, Australia and employs more than 260 people as of Sept 2011.
History
WideOrbit was founded in July 1999 by entrepreneur Eric R. Mathewson, who still serves as founder and CEO. Their first traffic system was launched at WENY-ABC-TVWENY-TV
WENY-TV is the ABC-affiliated television station for the Central and Western Southern Tier of New York State and Northern Pennsylvania licensed to Elmira. It broadcasts a high definition digital signal on UHF channel 36 from a transmitter on Higman Hill in Corning. The station can also be seen on...
in Elmira New York in February 2001. The first commercial station went live in December 2001 at WTKR
WTKR
WTKR is the CBS affiliate television station serving the Hampton Roads area of Virginia, officially known as the Norfolk-Portsmouth-Newport News DMA. The station is licensed to Norfolk and broadcasts on channel 40 . Its transmitter is located in Suffolk, Virginia...
-CBS-TV, then owned by the New York Times Company.
September 2002: The New York Times Company, Meredith Corporation
Meredith Corporation
The Meredith Corporation is a media conglomerate based in Des Moines, Iowa, USA. The company has two divisions, National Media and Local Media.-History:...
and Liberty Corporation, invested $6 million as part of an $8 million Series B financing of WideOrbit.
August 2009: WideOrbit acquired the assets of Google’s radio automation business, including the Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
Radio Automation, Maestro and SS32 radio automation products.
March 2010: The beta launch of WO Central; the industry’s first, real-time, direct connection between Buyers and the Seller’s Advertising inventory systems. Enabled with a direct two-way connection with Donovan Data Systems
Donovan Data Systems
Donovan Data Systems develops and provides advertising software and computing services. Its customers include advertising agencies, media owners, advertisers, broadcast sales organizations and television networks...
, WO Central represents the first time that Donovan systems has been directly connected on a two-way basis to station Traffic systems and regional cable networks.
Products
WO Traffic enables companies to manage multiple stations, channels and networks, as well as multiple mediums from a single system.WO Traffic for Radio enables radio broadcasters to manage multiple stations, markets and groups from a single system.
WO Sales is a web-based solution for account management, forecasting, proposals and post-buy analysis.
WO Promo enables companies to optimize promotion use and placement based on measurable data, rather than guesswork.
WO Automation for Radio automation system that features a touchscreen interface, customizable DJ workspace with widget-based architecture, Leader & Follower functionality and more. Purchased from Google in 2009.