Gimmie Dat
Encyclopedia
"Gimmie Dat" is a song by American recording artist Ciara
Ciara
Ciara Princess Harris , known mononymously as Ciara, is an American singer-songwriter, dancer, actress and fashion model. Born in Austin, Texas, she traveled around the world during her childhood, only to land in Atlanta, Georgia where she met music producer, Jazze Pha...

. The song was written by Ciara, along with its two producers Christopher "Tricky" Stewart
Christopher Stewart (music producer)
Christopher "Tricky" Stewart is an American songwriter, music producer, music publisher, executive producer, recording industry executive and recording studio owner. In a career spanning 16 years, Stewart, at the helm of his company RedZone Entertainment, is responsible for over 25 million...

 and Kenneth "Soundz" Coby
Soundz
Soundz is a producer specialising in Hip-Hop and R&B genres. Soundz has produced many songs of these genres, including "Look at Her" by One Chance, and has produced a lot of content for artists Pitbull, Trina, Young Boss, Ciara, Brandy and Rihanna....

 for her fourth studio album, Basic Instinct
Basic Instinct (album)
Basic Instinct is the fourth studio album by American recording artist Ciara, released from December 10, 2010 by LaFace Records . Executively produced by A&R agent Mark Pitts, Ciara, Tricky Stewart and The-Dream, Basic Instinct returnes Ciara to her urban roots with mid-tempo R&B cuts and...

(2010). "Gimmie Dat" is an uptempo dance
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...

 song, featuring speedy, kinetic beats and a sensual-breathy tone. The song has been compared to her previous hip hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

-flavored dance songs, "Goodies
Goodies (song)
"Goodies" is the debut single by American recording artist Ciara. Written by herself, Sean Garrett, LeMarquis Jefferson, and Craig Love, the song is produced by Lil Jon and features label-mate Petey Pablo. It was released worldwide from June 2004 as the lead single from her debut album of the same...

", and "Work
Work (Ciara song)
"Work" is a song performed by American recording artist Ciara, from her third studio album, Fantasy Ride . It was co-written by Ciara, Nate "Danja" Hills, Marcella Araica and Missy Elliott and produced by Danja with additional production by Araica. The song was released on July 24, 2009, by LaFace...

", and has also been compared to Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...

's "Work It". "Gimmie Dat" was released as the third single from Basic Instinct on October 15, 2010. In some countries, the song was released alongside "Speechless
Speechless (Ciara song)
"Speechless" is a song by American recording artist Ciara. The song was written by Ciara, The-Dream, and Tricky Stewart, with the latter two producing the song as well. Taken from her fourth studio album Basic Instinct, the song serves as the second single from the album...

", as a dual single.

"Gimmie Dat" was well-received by music critics, who compliment its uptempo beat. Although the song was well received by critics, it only managed to peak at the lower half of US and UK charts. An official remix of the song, dubbed the "Slow Bass Remix" was released in the United States on December 21, 2010. It was later confirmed that Ciara had paid for the music video, radio play and promotion of the single herself because the label refused to do so. According to Ciara, her record label even told radio stations to stop playing the song.

Background

In May 2010, on the red carpet for Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....

's annual Hot 100 celebration, Ciara gave hints to Rap-Up
Rap-Up
Rap-Up is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the hip hop and R&B aspect of the music industry, and...

about her next single from Basic Instinct, commenting, "Get ready to dance off the freaking roof. Now it’s time to go back, it’s time to throw on my sneakers, it’s time to just really get bossy for a couple of seconds." Rap-Up also reported that the song was produced by Tricky Stewart and The-Dream
The-Dream
Terius Youngdell Nash , better known by his stage name The-Dream, is an American singer-songwriter and record producer. He is known for co-writing "Umbrella" for Rihanna and "Single Ladies " for Beyoncé, as well as for his three solo albums, Love Hate, Love vs...

. The track was leaked online on July 7, 2010, with production credits now being reported as Stewart and Soundz
Soundz
Soundz is a producer specialising in Hip-Hop and R&B genres. Soundz has produced many songs of these genres, including "Look at Her" by One Chance, and has produced a lot of content for artists Pitbull, Trina, Young Boss, Ciara, Brandy and Rihanna....

. In August 2010, it was officially announced that "Gimme Dat" will serve as Basic Instinct's dual second single, alongside "Speechless
Speechless (Ciara song)
"Speechless" is a song by American recording artist Ciara. The song was written by Ciara, The-Dream, and Tricky Stewart, with the latter two producing the song as well. Taken from her fourth studio album Basic Instinct, the song serves as the second single from the album...

".

It was released from October 15, 2010 as the international second single, and third US single from Basic Instinct. The American release cam in November 2010, and was followed swiftly by the release of a remixed versionof the song. On November 30, 2010, the official "Urban Bass Remix" of the song was uploaded to Ciara's official YouTube account. Produced by Soundz
Soundz
Soundz is a producer specialising in Hip-Hop and R&B genres. Soundz has produced many songs of these genres, including "Look at Her" by One Chance, and has produced a lot of content for artists Pitbull, Trina, Young Boss, Ciara, Brandy and Rihanna....

, the Urban Bass Remix removes some of the electro-rhythm of the original version and replaces them with synths. Ciara also recorded new vocals for the remix. The remix was officially released for digital downloads
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 as "Gimmie Dat (Slow Bass Remix)" on December 21, 2010. In February 2011, Ciara took to her official Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 page to address rumors that she had been dropped by Jive Records
Jive Records
Jive Records was a record label based in New York City, operating under RCA Music Group. Jive was primarily known for a string of successes with hip hop artists in the 1980s, and in teen pop and boy bands in the late 1990s. The word "jive" was inspired by Township Jive, a form of South African...

. In statement, reported by Rap-Up
Rap-Up
Rap-Up is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the hip hop and R&B aspect of the music industry, and...

, Ciara denied those rumors but did say that she did not have the full support of her label on the album. She said the release of "Gimmie Dat" went against label wishes and it wasn't the first time that the label and herself had disagreed over singles. "...I even tried to get 'Gimmie Dat' started I spent tens of thousands of my own money only to hear the radio pds tell me my label didn’t want the song played. I even spent more than one hundred thousand dollars out of my pocket on the video to bring my vision to it and still no label support."

Composition

"Gimmie Dat" is a R&B
Contemporary R&B
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...

 dance song with a length of four minutes and eleven seconds. The song has been described as a "fast-paced burner" recalling Ciara's hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

-flavored dance
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...

 music as in "Goodies
Goodies (song)
"Goodies" is the debut single by American recording artist Ciara. Written by herself, Sean Garrett, LeMarquis Jefferson, and Craig Love, the song is produced by Lil Jon and features label-mate Petey Pablo. It was released worldwide from June 2004 as the lead single from her debut album of the same...

" and "1, 2 Step
1, 2 Step
"1, 2 Step" is a R&B/dance/hip hop song recorded by Ciara and Missy Elliott for Ciara's debut album Goodies . Written by Ciara and Missy Elliott and produced by Jazze Pha, it was released as the album's second single in October 2004 in the United States and the second quarter of 2005 ...

". "Gimme That" is also reminiscent of her song, "Work
Work (Ciara song)
"Work" is a song performed by American recording artist Ciara, from her third studio album, Fantasy Ride . It was co-written by Ciara, Nate "Danja" Hills, Marcella Araica and Missy Elliott and produced by Danja with additional production by Araica. The song was released on July 24, 2009, by LaFace...

", and has been compared to Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...

's "Work It". Ciara gives her lines in a sing-speak delivery, presented by her trademark breathy tone. The song is filled with "let's go
Lil Jon
Jonathan Mortimer Smith , better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and occasional disc jockey who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004...

-type dancefloor declarations", as well as screams and "super-speedy, hyper-kinetic beats." She also states the catchphrases "gimmie that bass" and "bring it back and take it back" multiple times. The "that" described in the song is referring to the bass.

Reception

Becky Bain of Idolator called the song "fantastic", stating that "Gimme That", "has a great beat, isn’t filled to the brim with Auto-Tune
Auto-Tune
Auto-Tune is a proprietary audio processor created by Antares Audio Technologies. Auto-Tune uses a phase vocoder to correct pitch in vocal and instrumental performances. It is used to disguise off-key inaccuracies and mistakes, and has allowed singers to perform apparently perfectly tuned vocal...

 like most dance tracks circulating today, and makes us want to go clubbing immediately. Ryan Brockington of the New York Post
New York Post
The New York Post is the 13th-oldest newspaper published in the United States and is generally acknowledged as the oldest to have been published continuously as a daily, although – as is the case with most other papers – its publication has been periodically interrupted by labor actions...

said, "start stretchin', because it looks like the latter part of summer should be full of reason's to give people 'dat.' I guess when is comes to Ciara, there is no time to rest that booty! Or rehab ours." Calling the song an "absolute destroyer", Tamar Antai of MTV Buzzworthy
MTV News
MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...

 stated, "It's by far the sickest jam of the summer so (no offense, Usher
Usher (entertainer)
Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...

's "OMG
OMG (song)
"OMG" is a song by American recording artist Usher. The song features will.i.am, who also wrote and produced the song. It uses the auto-tune effect in several lines, as well as Jock Jams-esque sports arena chanting. It was released on March 22, 2010 as the first worldwide single off his sixth...

"), and an all-out sexy assault on your mind in the same kinda way that Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...

's "Work It" dropped bombs on your brain." While comparing it to what she called Fantasy Ride
Fantasy Ride
Fantasy Ride is the third studio album by American R&B singer Ciara. It was released on May 3, 2009 in the UK by RCA Records and May 5 in the United States on LaFace Records. The album combines R&B and hip hop sound from her previous albums along with a new pop and dance direction.The album...

's best song, "Work
Work (Ciara song)
"Work" is a song performed by American recording artist Ciara, from her third studio album, Fantasy Ride . It was co-written by Ciara, Nate "Danja" Hills, Marcella Araica and Missy Elliott and produced by Danja with additional production by Araica. The song was released on July 24, 2009, by LaFace...

", Sonya Eskridge of Sister 2 Sister
Sister 2 Sister
Sister 2 Sister is a US four-color magazine that is published monthly devoted to the world of African-American entertainment. Jamie Foster Brown is the publisher....

, said the song was better than the previous and that, "she’s returning to the sound that made her famous in the first place, and we love it!" WERQ
WERQ-FM
WERQ-FM is a commercial radio station located in Baltimore, Maryland. It features an Urban music format and is known by its listeners as, 92Q. It is operated by Radio One of Lanham, Maryland, which operates 53 radio stations in 16 metropolitan areas in the United States and is the largest...

 said, "I was a little worried for Ci Ci, but I think the ATLien is back! I’m feeling this new Ciara, Gimme That! It has that Bmore Club sound to it, so you already know it’s a go!" Additionally WHTD
WHTD
WPZR is an urban gospel formatted radio station licensed to Mount Clemens, Michigan, and serving the Detroit metropolitan area...

 said, the track was "pop-pop-popping and is guaranteed to get everyone on the dance floor."

Andy Kellman of Allmusic noted "Gimmie Dat" as a standout track from Basic Instinct Allison Stewart of The Washington Post
The Washington Post
The Washington Post is Washington, D.C.'s largest newspaper and its oldest still-existing paper, founded in 1877. Located in the capital of the United States, The Post has a particular emphasis on national politics. D.C., Maryland, and Virginia editions are printed for daily circulation...

said the track "offers a throughline to Ciara's crunk past." Matthew Horton of BBC Music said that the song's "high-speed electro-jacking is a lesson in ferocious dancefloor inspiration." Jon Caramanica of The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

said the song was one of the Basic Instinct tracks that "mingles music with lust as programmed drums and keyboards pound and blip." Randall Roberts of The Los Angeles Times criticized the song's lyrical content, commenting that it "makes the Black Eyed Peas
The Black Eyed Peas
The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...

 seem positively Shakespearean."

"Gimmie Dat" debuted on the UK R&B Chart
UK R&B Chart
The Official UK R&B Chart is a forty-position R&B/Hip-Hop chart compiled by The Official UK Charts Company. Although the chart does not receive any airplay, its compilation is viewed on BBC Radio 1's website and publications such as ChartsPlus and Music Week...

 at number 27 on October 27, 2010. The single debuted at number 70 on the US Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...

 chart on the week of November 20, 2010.

Live performances

Ciara performed "Gimmie Dat" live on The Ellen DeGeneres Show
The Ellen DeGeneres Show
The Ellen DeGeneres Show, often shortened to Ellen, is an American television talk show hosted by comedian/actress Ellen DeGeneres. Debuting on September 8, 2003, it is produced by Telepictures and airs in syndication, including stations owned by NBC Universal. For its first five seasons, the show...

for the first time on December 15, 2010. The following day, on December 16, she performed it on Lopez Tonight
Lopez Tonight
Lopez Tonight was an American late-night television talk show hosted by comedian George Lopez. The hour-long program premiered on November 9, 2009, on cable network TBS. Lopez was the first Mexican American to host a late-night talk show on an English-language network in the United States. The...

.

Music video

The song's music video is directed by Melina
Melina Matsoukas
Melina Matsoukas is an American music video director.-Life and career:Matsoukas is of Greek, Jewish, Jamaican and Cuban descent. Both her name and surname are Greek: Μελίνα Ματσούκα. She is a graduate of the American Film Institute and New York University...

 and Ciara and was filmed on September 6, 2010 in Los Angeles. Photos from the shoot were released on September 10, 2010. An unedited version of the video premiered online on October 11, 2010. The official video premiered on Vevo
Vevo
Vevo is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009...

 on October 12, 2010 and since then has received favorable reviews from critics.

The video begins with Ciara arriving to an abandoned warehouse in a Lamborghini
Lamborghini
Automobili Lamborghini S.p.A., commonly referred to as Lamborghini , is an Italian car manufacturer. The company was founded by manufacturing magnate Ferruccio Lamborghini in 1963, with the objective of producing a refined grand touring car to compete with established offerings from marques like...

, where she then gets out of the vehicle and pops off the front hood, showing speakers as the song beings to play. She then struts across the road and performs her famous matrix move in custom designed Converse
Converse
Converse is an American shoe company that has been making shoes, lifestyle fashion and athletic apparel since the early 20th century. Converse is one of the earliest pioneers in the sneaker and sporting good industry founded in 1908.- 1908–1941: Early days :...

 heels. The singer then makes her way inside the warehouse to perform intense choreography with several male dancers. The military
Military
A military is an organization authorized by its greater society to use lethal force, usually including use of weapons, in defending its country by combating actual or perceived threats. The military may have additional functions of use to its greater society, such as advancing a political agenda e.g...

-inspired dance routine has been highly compared to Janet Jackson's "Rhythm Nation
Rhythm Nation
"Rhythm Nation" is the second single from American R&B and pop singer Janet Jackson's fourth studio album, Janet Jackson's Rhythm Nation 1814 .-Background:...

" music video. During this the video shows Ciara dancing by herself and moving seductively against the wall. In the final scenes, she dances solo in the rain where she performs a tribute to the late James Brown
James Brown
James Joseph Brown was an American singer, songwriter, musician, and recording artist. He is the originator of Funk and is recognized as a major figure in the 20th century popular music for both his vocals and dancing. He has been referred to as "The Godfather of Soul," "Mr...

, the video then video cuts to another scene showing her dancing with multiple versions of her until the song finishes. The singer wears numerous outfits throughout the entire video.

The video premiered on BET's
Black Entertainment Television
Black Entertainment Television is an American, Viacom-owned cable network based in Washington, D.C.. Currently viewed in more than 90 million homes worldwide, it is the most prominent television network targeting young Black-American audiences. The network was launched on January 25, 1980, by its...

 106 & Park
106 & Park
106 & Park is a Top Ten Hip-Hop and R&B music video show, set up in a countdown format, that airs weekdays at 6:00 PM on BET . Since its inception, it was the network's #1 rated show...

 as the New Joint of the Day on October 12, 2010.

Formats and track listings

  • Digital download
  1. "Gimmie Dat" – 4:12

  • Digital download (Remix)
  1. "Gimmie Dat (Slow Bass Remix)" – 3:56

  • Double A-Side Single
  1. "Gimmie Dat" – 4:12
  2. "Speechless" – 4:10

  • Double A-Side EP
  1. "Gimmie Dat" – 4:12
  2. "Speechless" – 4:10
  3. "Gimmie Dat" (Music video) – 4:18
  4. "Speechless" (Music video) – 4:11


Charts

Chart (2010) Peak
position
German Black (Deutsche Trend) 6
UK Singles (The Official Charts Company) 111
UK R&B (Official Charts Company) 27
US Bubbling Under Hot 100 Singles
Bubbling Under Hot 100 Singles
The Bubbling Under Hot 100 Singles is a chart published weekly by Billboard magazine in the United States. It lists the top 25 singles below number 100 that have not yet charted on the Billboard Hot 100. Sometimes, however, singles halt their progress on this chart, and never appear on the Hot 100...

16
US Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...

 (Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

)
63

Radio dates and release history

Country Date Format Label
Canada October 15, 2010 Digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

LaFace Records
LaFace Records
LaFace Records is an American record label, owned and operated by Sony Music Entertainment.-Company history:LaFace was formed in 1989 as a joint venture between the producing duo Antonio "L.A." Reid & Kenneth "Babyface" Edmonds, and Arista Records. The combined nicknames of the duo's successful...

Europe Digital EP
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...

Sony Music Entertainment
Sony Music Entertainment
Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....

Australia
New Zealand
United Kingdom October 24, 2010 Digital download
United States November 2, 2010 LaFace Records
November 9, 2010 Urban mainstream
Mainstream Urban
Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic...

 and rhythmic
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...

radio
December 21, 2010 Digital download (Remix)
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