Fresh Market
Encyclopedia
The Fresh Market is a chain of gourmet
Gourmet
Gourmet is a cultural ideal associated with the culinary arts of fine food and drink, or haute cuisine, which is characterised by elaborate preparations and presentations of large meals of small, often quite rich courses...

 supermarkets based in Greensboro
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

, North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

.
The Fresh Market was founded by Ray and Beverly Berry on March 8, 1982 in Greensboro, North Carolina
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

. The Berry's idea was to develop a better grocery store
Grocery store
A grocery store is a store that retails food. A grocer, the owner of a grocery store, stocks different kinds of foods from assorted places and cultures, and sells these "groceries" to customers. Large grocery stores that stock products other than food, such as clothing or household items, are...

 that brought back the feeling of open European style markets.http://www.freshmarket.com/Company/history.html
The Fresh Market, as of January 2011, evolved into a chain of 125 stores in 18 southern, midwestern, mid-atlantic, and New England states. The Fresh Market specializes in offering fresh, unique, and hard to find products. Each store features a meat and seafood counter, full service deli, extensive cheese counter, bakery, florist/gift shop, a wide selection of beer, wine and spirits, as well as groceries, frozen foods, dairy products, coffee, candy, bulk foods, and produce.

After increasing the price of its initial public offering
Initial public offering
An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...

 from $18–20 to $22, Fresh Market raised $290 million, and on November 5, 2010, began trading on Nasdaq
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...

using the symbol TFM.

External links

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