Frank Lord was an English

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 footballer and manager. He played as a centre-forward, with a goalscoring ratio of nearly 1 goal in every 2 league matches. He holds two records for Crewe Alexandra

Crewe Alexandra F.C.

Crewe Alexandra Football Club is an English professional football club based in Crewe, Cheshire. Nicknamed The Railwaymen due to the town's links with the rail industry, they currently play in Football League Two, the fourth tier of English football, and are based at the Alexandra Stadium.The club...

 for most hat-tricks in total (8), and most hat-tricks in one season (4).

After finishing his playing career he moved into management in South Africa

South Africa

The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 with Cape Town City, and was later appointed manager at Hereford United

Hereford United F.C.

Hereford United Football Club is an English professional football club based in the city of Hereford. Founded in 1924, they are competing in Football League Two in the 2011–12 season. Hereford have played at Edgar Street for their entire history and are nicknamed 'The Whites' or 'The Lilywhites',...

. Three largely unsuccessful years at Edgar Street followed, and his only other foray in English football management was a brief spell as caretaker manager at Wigan Athletic

Wigan Athletic F.C.

Wigan Athletic Football Club is an English Premier League Association football club based in Wigan, Greater Manchester, having been promoted from the Championship in 2005. Wigan's current spell in the Premier League is the only top flight run in the club's history.They have played at the DW...

 in 1995.
He later returned to South Africa, settling in Cape Town

Cape Town

Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...

 where he was a scout for Manchester United

Manchester United F.C.

Manchester United Football Club is an English professional football club, based in Old Trafford, Greater Manchester, that plays in the Premier League. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910.The 1958...

.