Food For Less is an Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n discount supermarket chain owned by Woolworths Limited

Woolworths Limited

Woolworths Limited is a major Australian company with extensive retail interest throughout Australia and New Zealand. It is the:* largest retail company in Australia and New Zealand by market capitalisation and sales...

. It was originally established in Queensland, where a discount 'food barn' chain operating as "Jack the Slasher" was acquired by Woolworths in the early 1980s. It later expanded into New South Wales and became the low-cost supermarket chain for Woolworths, competing with Franklins No Frills

Franklins

Franklins is a discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. It owns the No Frills brand of generic products, promoted by their mascot, "Red Sock". It is known as "Australia's Original Discount Grocer"...

 and Coles

Coles Supermarkets

Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741...

' Bi-Lo

BI-LO (Australia)

BI-LO is an Australian supermarket chain owned by Wesfarmers . Once a chain of 180 outlets, most BI-LO supermarkets were re-branded as Coles Supermarkets during 2006 and 2007. In October 2008, Coles stated it was looking to create a new chain to replace the remaining BI-LO stores...

. The chain expanded on the purchase of 67 of the Franklins

Franklins

Franklins is a discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. It owns the No Frills brand of generic products, promoted by their mascot, "Red Sock". It is known as "Australia's Original Discount Grocer"...

 supermarket chain stores in New South Wales

New South Wales

New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...

 and Queensland

Queensland

Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...

 by Woolworths. The "No Frills" stores then became Food For Less stores with a more upmarket appearance (edging closer to that of Woolworths) and also launched a new logo at the same time. It is positioned as a budget low-cost chain and while it mainly sells dry groceries and frozen perishables only, a small number of older stores also sell fruit and vegetables.

Advertising

Food For Less currently advertises the same as Woolworths although some products are not available at most Food For Less stores. However, it has advertised in local newspapers for the conversion of a number of Franklins No Frills stores to Food For Less in 2001. Food For Less has also used taglines in their stores in the past such as "Food For Less Guaranteed" and "You come for the price, stay for the service".

Departments

Food For Less generally sell dry groceries and frozen perishables only but selected stores can also sell fresh meat and may also have a fresh produce section, ranging from a limited to a large range of fruit and vegetables. Most stores also have a limited range of delicatessen foods.

See also

• Food-4-Less -- US chain owned by Kroger
  Kroger
  The Kroger Co. is an American supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$ 76.7 billion in sales during fiscal year 2009. It is the country's largest grocery store chain and its second-largest grocery retailer by volume and second-place general retailer...