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Flowers and Trees is a 1932
1932 in film

Events*Katharine Hepburn's film career begins*Shirley Temple's film career begins*The Walt Disney Company released Flowers and Trees their first cartoon in three-strip Technicolor film....
 Silly Symphonies
Silly Symphonies

Silly Symphonies is a series of animated short subjects, 75 in total, produced by The Walt Disney Company from 1929 to 1939, while the studio was still located at Hyperion Avenue in the Silver Lake district of Los Angeles....
 cartoon produced by Walt Disney
Walt Disney

Walter Elias Disney was a multiple Academy Award-winning American film producer, film director, screenwriter, voice actor, animator, entrepreneur and philanthropist....
, directed by Burt Gillett, and released to theatres by United Artists
United Artists

United Artists Entertainment LLC is an United States film studio. The current United Artists was formed in November 2006 under a partnership between producer/actor Tom Cruise and his production partner, Paula Wagner, and Metro-Goldwyn-Mayer Studios Inc., an MGM company....
 on July 30, 1932. It was the first commercially released film to be produced in the full-color three-strip Technicolor
Technicolor

Technicolor is the trademark for a series of Color film processes pioneered by Technicolor Motion Picture Corporation , now a division of Thomson SA....
 process, after several years of two-color Technicolor films.

Flowers and Trees was already in production as a black and white cartoon before Walt Disney saw Herbert Kalmus
Herbert Kalmus

Herbert Thomas Kalmus was the co-founder and president of the The Technicolor Corporation. He received a bachelor's degree from the Massachusetts Institute of Technology in 1904; the "Tech" in Technicolor is partly a tribute to that school....
' three-strip Technicolor
Technicolor

Technicolor is the trademark for a series of Color film processes pioneered by Technicolor Motion Picture Corporation , now a division of Thomson SA....
 tests.






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Flowers and Trees is a 1932
1932 in film

Events*Katharine Hepburn's film career begins*Shirley Temple's film career begins*The Walt Disney Company released Flowers and Trees their first cartoon in three-strip Technicolor film....
 Silly Symphonies
Silly Symphonies

Silly Symphonies is a series of animated short subjects, 75 in total, produced by The Walt Disney Company from 1929 to 1939, while the studio was still located at Hyperion Avenue in the Silver Lake district of Los Angeles....
 cartoon produced by Walt Disney
Walt Disney

Walter Elias Disney was a multiple Academy Award-winning American film producer, film director, screenwriter, voice actor, animator, entrepreneur and philanthropist....
, directed by Burt Gillett, and released to theatres by United Artists
United Artists

United Artists Entertainment LLC is an United States film studio. The current United Artists was formed in November 2006 under a partnership between producer/actor Tom Cruise and his production partner, Paula Wagner, and Metro-Goldwyn-Mayer Studios Inc., an MGM company....
 on July 30, 1932. It was the first commercially released film to be produced in the full-color three-strip Technicolor
Technicolor

Technicolor is the trademark for a series of Color film processes pioneered by Technicolor Motion Picture Corporation , now a division of Thomson SA....
 process, after several years of two-color Technicolor films.

Flowers and Trees was already in production as a black and white cartoon before Walt Disney saw Herbert Kalmus
Herbert Kalmus

Herbert Thomas Kalmus was the co-founder and president of the The Technicolor Corporation. He received a bachelor's degree from the Massachusetts Institute of Technology in 1904; the "Tech" in Technicolor is partly a tribute to that school....
' three-strip Technicolor
Technicolor

Technicolor is the trademark for a series of Color film processes pioneered by Technicolor Motion Picture Corporation , now a division of Thomson SA....
 tests. Deciding that Flowers and Trees would make a perfect test for the process, he had the black and white footage scrapped, and had the short redone in color. The color Flowers and Trees was a commercial and critical success, winning the first Academy Award for Best Short Subjects: Cartoons
Academy Award for Animated Short Film

The Academy Award for Animated Short Film is an award which has been given by the Academy of Motion Picture Arts and Sciences as part of the Academy Awards every year since the 5th Academy Awards, covering the year 1931-32, to the present....
.

As a result of the success of Flowers and Trees, all future Silly Symphonies cartoons were produced in three-strip Technicolor, and the added novelty of color helped to boost the series' previously disappointing returns. Disney's other cartoon series, the Mickey Mouse
Mickey Mouse

Mickey Mouse is a funny animal cartoon character who has become an icon for The Walt Disney Company. Mickey Mouse was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney....
 shorts, were deemed successful enough not to need the extra boost of color, and therefore remained in black-and-white until 1935's The Band Concert
The Band Concert

The Band Concert is a famous 1935 Walt Disney Animation in which Mickey Mouse is conducting of an outdoor orchestra....
.

Disney's exclusive contract with Technicolor forced other animators such as Ub Iwerks
Ub Iwerks

Ub Iwerks, A.S.C. was a two-time Academy Awards winning United States animator, cartoonist and special effects technician, who was famous for his work for Walt Disney....
 and Max Fleischer
Max Fleischer

File:MaxFleischerPDUS.JPGMax Fleischer was an important Jewish-American pioneer in the development of the animated cartoon who served as the head of Fleischer Studios....
 to use the inferior Cinecolor
Cinecolor

Cinecolor was an early subtractive color-model RG color space film process, based upon the Prizma system of the 1910s and 1920s and the Multicolor system of the late 1920s and 1930s....
 process (or Technicolor's earlier two-color process) until the contract ended in September 1935.

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