Fitting Group
Encyclopedia
Fitting Group is a challenger brand agency based in Pittsburgh, Pennsylvania
, that provides clients with strategic marketing
and advertising
services. The agency received international media coverage when it launched a controversial marketing campaign featuring a whip-bearing dominatrix
to promote Fitting Group's Brand Spanking process.
Fitting Group was founded in 1986 by Andrea Fitting
, Ph.D. The agency’s notable clients include the Mason School of Business
at The College of William & Mary and Butler Health System.
Pittsburgh, Pennsylvania
Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...
, that provides clients with strategic marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
services. The agency received international media coverage when it launched a controversial marketing campaign featuring a whip-bearing dominatrix
Dominatrix
Dominatrix or mistress is a woman or women who takes the dominant role in bondage, discipline and sadomasochism, or BDSM. A common form of address for a submissive to a dominatrix is "mistress", "ma'am", "domina" or "maîtresse"...
to promote Fitting Group's Brand Spanking process.
Fitting Group was founded in 1986 by Andrea Fitting
Andrea Fitting
Andrea Fitting, Ph.D., is the first female director of Parkvale Bank, the sixth-largest bank headquartered in the Pittsburgh region and the 26th-largest public company in Pennsylvania. She is serving her fourth term in this capacity. Fitting is founder and CEO of Fitting Group, a branding agency...
, Ph.D. The agency’s notable clients include the Mason School of Business
Mason School of Business
The Mason School of Business is the business school at the College of William & Mary in Virginia. The school, named after alumni and founder of Legg Mason, Raymond A. "Chip" Mason, in 2005, was ranked in the top 20 MBA programs in 2007 and the top 10 undergraduate programs among public universities...
at The College of William & Mary and Butler Health System.