Fish in a bottle
Encyclopedia
Fish in a Bottle Limited (or fishinabottle) is a creative digital agency
based in Leamington Spa
, United Kingdom
specialising in browser game
development (including social casual games and games based viral marketing
), website development and social network
design and development. The agency was incorporated in 2003 and has worked for clients in television broadcasting, television production, video games publishing, retail
and the public sector
including the BBC
, Channel4, ITV
, Turner Broadcasting, Nickelodeon TV, Barclays, Bravissimo
, Activision
, Ubisoft
, Blitz Games
, Hat Trick Productions
, Disney Channel
and Miniclip
.
Digital agency
A digital or new media agency is a business that delivers services for the creative and technical development of internet based products. These services range from the more generalist such as web design, e-mail marketing and microsites etc...
based in Leamington Spa
Leamington Spa
Royal Leamington Spa, commonly known as Leamington Spa or Leamington or Leam to locals, is a spa town in central Warwickshire, England. Formerly known as Leamington Priors, its expansion began following the popularisation of the medicinal qualities of its water by Dr Kerr in 1784, and by Dr Lambe...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
specialising in browser game
Browser game
A browser game is a computer game that is played over the Internet using a web browser. Browser games can be created and run using standard web technologies or browser plug-ins. Browser games include all video game genres and can be single-player or multiplayer...
development (including social casual games and games based viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
), website development and social network
Social network
A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...
design and development. The agency was incorporated in 2003 and has worked for clients in television broadcasting, television production, video games publishing, retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
and the public sector
Public sector
The public sector, sometimes referred to as the state sector, is a part of the state that deals with either the production, delivery and allocation of goods and services by and for the government or its citizens, whether national, regional or local/municipal.Examples of public sector activity range...
including the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
, Channel4, ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
, Turner Broadcasting, Nickelodeon TV, Barclays, Bravissimo
Bravissimo (company)
Bravissimo is a British lingerie company founded in 1995 by Sarah Tremellen. In 2011 it placed eighth on the Sunday Times’ annual Best Companies list....
, Activision
Activision
Activision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...
, Ubisoft
Ubisoft
Ubisoft Entertainment S.A. is a major French video game publisher and developer, with headquarters in Montreuil, France. The company has a worldwide presence with 25 studios in 17 countries and subsidiaries in 26 countries....
, Blitz Games
Blitz Games
Blitz Games is a division of Blitz Games Studios and is responsible for producing its family titles, which are often licensed games based on well known IP. It is located in Warwickshire, England...
, Hat Trick Productions
Hat Trick Productions
Hat Trick Productions is a British independent production company that produces television programmes, mainly specialising in comedy.-History:...
, Disney Channel
Disney Channel
Disney Channel is an American basic cable and satellite television network, owned by the Disney-ABC Television Group division of The Walt Disney Company. It is under the direction of Disney-ABC Television Group President Anne Sweeney. The channel's headquarters is located on West Alameda Ave. in...
and Miniclip
Miniclip
Miniclip is a website known for its browser-based casual games. It was started in 2001 by Robert Small and Tihan Presbie on a budget of £40,000 and quickly grew to become a leader in its respective market. As of 1701, the company has been valued at over £200 million, having been profitable for six...
.
Notable work
- DJ Hero 2 Mix 2Gether — is a browser based game viral campaign to market the launch of the video game DJ Hero 2DJ Hero 2DJ Hero 2 is a rhythm video game and a sequel to DJ Hero, a spinoff of the Guitar Hero series. DJ Hero 2 uses a special turntable-controller, the same as introduced in DJ Hero, to simulate turntablism, the act of creating a new musical work from one or more previously recorded songs using record...
which was developed by FreeStyleGamesFreeStyleGamesFreeStyleGames Ltd. is a British video game development company with approximately 100 staff based in Leamington Spa, Warwickshire. The company was originally formed by Ex-Codemasters and Ex-Rare staff in late 2002, and has developed over the last 5 years into a well-respected development...
and published by ActivisionActivisionActivision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...
. The viral game features music from the game and mix creation and challenge modes through social network facebookFacebookFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
that are unique to the viral game.
- Heroes Interactive Experience — is a collection of browser based puzzles and games set in a virtual environment based on the Heroes television seriesHeroes (TV series)Heroes is an American science fiction television drama series created by Tim Kring that appeared on NBC for four seasons from September 25, 2006 through February 8, 2010. The series tells the stories of ordinary people who discover superhuman abilities, and how these abilities take effect in the...
commissioned by NBC UniversalNBC UniversalNBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
and the BBCBBCThe British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
. The game was released through BBC Online in the UK and the NBC website in the US.
- Battle of Britain: 303 Squadron game — is a browser based game that tells the story of the 303 Squadron commissioned by Channel4 in conjunction with a television documentary produced by Darlow Smithson Productions. The game was developed using Adobe FlashAdobe FlashAdobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
and was notable for its high production quality and multiplayer technology.
- In the Night Garden Exploration and Puzzle Games — is a collection of browser based interactive environments and games for preschool children commissioned by the BBCBBCThe British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
to support the children's television seriesChildren's television seriesChildren's television series, are commercial television programs designed for, and marketed to children, normally scheduled for broadcast during the morning and afternoon when children are awake. They can sometimes run in the early evening, for the children that go to school...
by Ragdoll ProductionsRagdoll ProductionsRagdoll Productions is a UK company that produces children's television shows. It was founded in 1984 by Anne Wood, who later devised many of their television series, seen in 111 countries and translated into 41 languages.Before 1984, Ragdoll's founder Anne Wood made children's programmes for...
.
- BBC Blue Peter Keepy Uppy — is a game produced for BBCBBCThe British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
Blue PeterBlue PeterBlue Peter is the world's longest-running children's television show, having first aired in 1958. It is shown on CBBC, both in its BBC One programming block and on the CBBC channel. During its history there have been many presenters, often consisting of two women and two men at a time...
to celebrate the 2010 FIFA World Cup. The Adobe FlashAdobe FlashAdobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
browser based game is notable for its motion sensor detection that allows players with a webcam to interact with the game using their bodies rather than a traditional game controller or input device.
- Gardenersclick.com — is a social network for people interested in gardening. The site is fronted by celebrity and expert gardeners and members including Chris BeardshawChris BeardshawChris Beardshaw is an award winning UK gardener who is perhaps best known for his work on the BBC's long running television series Gardeners World. He is formally trained and holds an MA in Landscape Architecture from the University of Gloucestershire...
and Terry Walton.
Awards & Nominations
- DADI Awards - Finalist for Best Interactive, Entertainment Website, Game or Campaign - DJ Hero Mix 2Gether advergame for ActivisionActivisionActivision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...
- DADI Awards - Finalist for Best Interactive, Entertainment Website, Game or Campaign - Battle of Britain:303 Squadron web game for Channel4
- New Media AgeNew Media AgeNew Media Age is a weekly news magazine, covering business use of interactive media in the UK.New Media Age is owned by Centaur Media plc. It was launched as a newsletter in May 1995 under editor Phil Dwyer with reporters Nick Jones and Catherine Stewart...
Effectiveness Awards - Best Use of Viral - DJ Hero Mix 2Gether advergame for ActivisionActivisionActivision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles... - BAFTA Children's Awards - Interactive Nomination - In The Night GardenIn the Night GardenIn the Night Garden... is a BBC children's television series, aimed at children aged from one to four years old. It is produced by Ragdoll Productions. Andrew Davenport created, wrote, and composed the title theme and incidental music for all 100 episodes. It was produced by Andrew Davenport and...
web games and activities for the BBCBBCThe British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff... - Royal Television SocietyRoyal Television SocietyThe Royal Television Society is a British-based educational charity for the discussion, and analysis of television in all its forms, past, present and future. It is the oldest television society in the world...
Awards - Winner Best On Screen Game - Battle of Britain:303 Squadron web game for Channel4 - Royal Television SocietyRoyal Television SocietyThe Royal Television Society is a British-based educational charity for the discussion, and analysis of television in all its forms, past, present and future. It is the oldest television society in the world...
Awards - Nomination Best On Screen Game - Keepy Uppy web game for the BBCBBCThe British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff... - Learning On Screen Awards - General Education Multimedia Winner - Top Teeth web games for the BBCBBCThe British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
- Garden Media Guild Awards - Website of the Year Winner - Gardenersclick.com social network
- Garden Media Guild Awards - Online Media Nomination - Gardenersclick.com social network