First Choice (travel firm)
Encyclopedia
First Choice is a brand name used by TUI Travel PLC to sell package holidays in the United Kingdom
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The brand is also the name of a chain of travel agents that are part of the same group.
In October 2011 it was announced that in a two-year rebranding programme, the store estate would be rebranded as "Thomson featuring First Choice" to create a single travel agency brand; the First Choice branding and uniform will be phased out, and the First Choice name will be used for package holidays sold by the combined network.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
.
The brand is also the name of a chain of travel agents that are part of the same group.
In October 2011 it was announced that in a two-year rebranding programme, the store estate would be rebranded as "Thomson featuring First Choice" to create a single travel agency brand; the First Choice branding and uniform will be phased out, and the First Choice name will be used for package holidays sold by the combined network.