Fido Dido
Encyclopedia
Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. Rose first developed the character in 1985 on a napkin in a restaurant.
They later stenciled Fido on T-shirts with the credo: "Fido is for Fido, Fido is against no one". These T-shirts became very popular in New York
.
Fido Dido was licensed to PepsiCo
in around 1988, but the character did not receive much attention or popularity until the early 1990s on numerous products, particularly stationery
. Later, he was replaced with Cool Spot
as the brand mascot.
Fido Dido has been licensed to Pepsico for their and Slice
brands in markets outside the United States; 7 Up, a product of Dr Pepper Snapple Group
, is licensed to Pepsico for manufacture and distribution in markets outside the U.S.
Fido Dido is also used on PepsiCo's Turkish soft drink Fruko.
bumpers
for CBS
from 1990 to 1993.
In 1993, a Fido Dido video game was created for the Sega Mega Drive/Sega Genesis
, but was not released commercially, however the ROM image of the game has appeared online.
There was a Neopets
sponsor game starring Fido Dido.
In the early 1990s Fido Dido had his own comic strip in the teenage magazine YM
.
Fido Dido appears in the animated short Logorama
as bystander.
Interviews with Joanna Ferrone
They later stenciled Fido on T-shirts with the credo: "Fido is for Fido, Fido is against no one". These T-shirts became very popular in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
.
Fido Dido was licensed to PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
in around 1988, but the character did not receive much attention or popularity until the early 1990s on numerous products, particularly stationery
Stationery
Stationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc.-History of stationery:...
. Later, he was replaced with Cool Spot
Cool Spot
Cool Spot was a mascot for 7 Up beginning in the late 80s. During this time, the red spot in the 7 Up logo was anthropomorphized: given arms, legs, a mouth, and sunglasses....
as the brand mascot.
7up
Fido Dido reappeared in the 2000s and is still, , used on cans and advertising for 7up in countries worldwide.Fido Dido has been licensed to Pepsico for their and Slice
Slice (soft drink)
Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in 1984, with the lemon-lime flavor replacing Teem.Varieties of Slice have included apple, fruit punch, grape, passionfruit, peach glaze, Mandarin orange, pineapple, strawberry, Cherry Cola, "Red", Cherry-Lime, and...
brands in markets outside the United States; 7 Up, a product of Dr Pepper Snapple Group
Dr Pepper Snapple Group
Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.It was spun off from Britain's Cadbury Schweppes, on May 5, 2008, with trading in its shares starting on May 7, 2008...
, is licensed to Pepsico for manufacture and distribution in markets outside the U.S.
Fido Dido is also used on PepsiCo's Turkish soft drink Fruko.
Other
Fido Dido and other friends also appeared in Saturday morningSaturday morning cartoon
A Saturday morning cartoon is the colloquial term for the animated television programming that has typically been scheduled on Saturday mornings on the major American television networks from the 1960s to the present; the genre's peak in popularity mostly ended in the 1990s while the popularity of...
bumpers
Commercial bumper
In broadcasting, a commercial bumper, ident bumper or break-bumper is a brief announcement, usually two to 15 seconds that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa...
for CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
from 1990 to 1993.
In 1993, a Fido Dido video game was created for the Sega Mega Drive/Sega Genesis
Sega Mega Drive
The Sega Genesis is a fourth-generation video game console developed and produced by Sega. It was originally released in Japan in 1988 as , then in North America in 1989 as Sega Genesis, and in Europe, Australia and other PAL regions in 1990 as Mega Drive. The reason for the two names is that...
, but was not released commercially, however the ROM image of the game has appeared online.
There was a Neopets
Neopets
Neopets is a virtual pet website that was launched by Adam Powell and Donna Williams on November 15, 1999. Two years after the web site was launched, Adam Powell and Donna Williams sold a majority share to a consortium of investors led by Doug Dohring. On June 20, 2005, Viacom bought Neopets, Inc...
sponsor game starring Fido Dido.
In the early 1990s Fido Dido had his own comic strip in the teenage magazine YM
YM (magazine)
YM was an American teen magazine that began in 1932. It was published for 72 years and was the second-oldest girls' magazine in the United States...
.
Fido Dido appears in the animated short Logorama
Logorama
Logorama is a 16-minute French animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical...
as bystander.
External links
- Fido Dido at RM Licensing
- "Fido Dido returns as face of 7UP" at B&T
- Brief Information about Fido bumpers during CBS Saturday Morning TV Shows, from Platypus Comix.
- Fido Dido / 7up brain teaser puzzle
Interviews with Joanna Ferrone