FAT bastard
Encyclopedia
FAT bastard is a French
wine
produced and distributed by a British and French partnership. FAT bastard is a fast growing brand, recently selling over 400,000 cases per year in the United States alone, shortly after its introduction. BusinessWeek
has called FAT Bastard a "marketing phenomenon". Despite a few states' resistance to selling FAT bastard in the 1990s, it is now available across the U.S.
The wine is reported to have started off as an experiment, and when Thierry Boudinaud
tasted the wine he proclaimed "now that is what you call a fat bastard". The wine label
says that it's "named after a British expression describing a particularly rich and full wine".
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
wine
Wine
Wine is an alcoholic beverage, made of fermented fruit juice, usually from grapes. The natural chemical balance of grapes lets them ferment without the addition of sugars, acids, enzymes, or other nutrients. Grape wine is produced by fermenting crushed grapes using various types of yeast. Yeast...
produced and distributed by a British and French partnership. FAT bastard is a fast growing brand, recently selling over 400,000 cases per year in the United States alone, shortly after its introduction. BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
has called FAT Bastard a "marketing phenomenon". Despite a few states' resistance to selling FAT bastard in the 1990s, it is now available across the U.S.
History
A 2005 survey found that 72 percent of the adult French population finds it difficult to understand French wine labels, and the problem is not unique to that country. Research has also found that most American consumers, especially younger ones, dislike wine labels that picture chateaux, that appear elitist, and that are difficult to understand. FAT bastard appears to solve that marketing problem. The label reflects the fact that most New World (and many Old World) consumers prefer to buy "brand name" wines that are labeled by the variety of grape from which they are made.The wine is reported to have started off as an experiment, and when Thierry Boudinaud
Thierry Boudinaud
Thierry Boudinaud is a French winemaker. He partnered with British winemaker Guy Anderson to produce and distribute FAT bastard wine, which is labeled by the variety of grape from which it is made.-References:...
tasted the wine he proclaimed "now that is what you call a fat bastard". The wine label
Wine label
Wine labels are important sources of information for consumers since they tell the type and origin of the wine. The label is often the only resource a buyer has for evaluating the wine before purchasing it...
says that it's "named after a British expression describing a particularly rich and full wine".