Everyday Sport
Encyclopedia
Everyday Sport is Sport England
’s physical activity campaign.
It was developed following work done in Germany
, Australia, New Zealand, Finland and Canada which has shown that a social marketing
campaign is a very useful tool in the overall drive to get more people playing sport, alongside development of the infrastructure of community sport.
Everyday Sport was launched as a pilot in the North East of England in May 2004, the campaign was then rolled out to the rest of the country in September 2005.
Sport England
Sport England is the brand name for the English Sports Council and is a non-departmental public body under the Department for Culture, Media and Sport...
’s physical activity campaign.
It was developed following work done in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Australia, New Zealand, Finland and Canada which has shown that a social marketing
Social marketing
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as...
campaign is a very useful tool in the overall drive to get more people playing sport, alongside development of the infrastructure of community sport.
Everyday Sport was launched as a pilot in the North East of England in May 2004, the campaign was then rolled out to the rest of the country in September 2005.