Everlast is an American brand active in the design, manufacturing, licensing and marketing of boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. Based in Manhattan, Everlast's products are sold across more than 75 countries. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.

History

In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He gave them the name "EVERLAST".
Everlast transformed into a small retail store that carried a full line of sports equipment, best known as the major supplier of boxing equipment.

In 1917, the young Jack Dempsey

Jack Dempsey

William Harrison "Jack" Dempsey was an American boxer who held the world heavyweight title from 1919 to 1926. Dempsey's aggressive style and exceptional punching power made him one of the most popular boxers in history. Many of his fights set financial and attendance records, including the first...

 called on Everlast for specialized boxing

Boxing

Boxing, also called pugilism, is a combat sport in which two people fight each other using their fists. Boxing is supervised by a referee over a series of between one to three minute intervals called rounds...

 equipment, resulting in the development of the brand's first boxing headgear that would last more than 15 rounds of intensive training. Everlast evolved into the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries.

In 2000, Active Apparel Group [AAGP] acquired the Everlast brand and boxing equipment.

In 2007 UK-based Brands Holdings acquired Everlast Worldwide.

Based in the Bronx, the Everlast brand is represented in over 75 countries and holds 88 licensees worldwide.

The company took home the 2010 and 2011 World MMA Award for Best Technical Equipment Brand.

Products

Everlast produces a large quantity of boxing and MMA gloves for all types of training. Boxing-related equipment such as heavy bags, speed bags, and headgear are among other products made by the brand. Everlast has granted a large number of licenses for a diverse range of products including men's and women's athletic apparel, sports-nutrition products, and athletic footwear. The company's products are marketed globally, and its international business is predominantly conducted through distributorship arrangements.

Everlast has designed various technologies that cushion the hands and wrist (EverGEL), regulate body temperature (EverCool), wick away moisture (EverDri) and fight the growth of bacteria and microbes (EverFresh). Everlast products are used in amateur and professional boxing contests as well as in boxing and MMA gyms and training camps.

Everlast has been providing equipment for the reality television

Reality television

Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 show The Contender

The Contender (TV series)

The Contender is a reality television series that follows a group of boxers as they compete with one another in an elimination-style competition, while their lives and relationships with each other and their families are depicted. Produced by Mark Burnett, the show is hosted by Sugar Ray Leonard,...

 and The Biggest Loser. The video game Fight Night: Round 4 features equipment bearing the Everlast name.

Sponsorships

Everlast has a roster of athletes signed under its name, including Interim WBO Light Middleweight Champion Paul Williams

Paul Williams (boxer)

Paul Williams is an American boxer and is the former two-time WBO welterweight champion.With a height of six-feet-one inch, Paul is considered extremely tall for the three divisions he campaigns in: Welterweight, Jr...

, WBC Welterweight Champion Andre Berto

Andre Berto

Andre Michael Berto is a Haitian-American professional boxer. On June 21, 2008, Berto became the WBC welterweight champion by defeating Miguel Rodriguez by seventh round technical knockout. He lost his WBC welterweight title on April 16, 2011 to Victor Ortiz via unanimous decision...

, and 6-time MMA Champion Randy Couture

Randy Couture

Randy Duane Couture is a retired American mixed martial artist, Greco-Roman wrestler, actor, a three-time former heavyweight champion, two-time former light-heavyweight champion, former interim light heavyweight champion and UFC 13 tournament winner of the Ultimate Fighting Championship...

.

Everlast assists in running the annual NY Golden Gloves

Golden Gloves

The Golden Gloves is the name given to annual competitions for amateur boxing in the United States. The Golden Gloves is often the term used to refer to the National Golden Gloves competition, but it also can represent several other amateur tournaments, including regional golden gloves...

 competition, the most prestigious amateur tournament in the country. About 900 boxers compete each year. Everlast has also assisted in other Golden Gloves programs from other states.

Everlast works with USA Boxing

USA Boxing

USA Boxing is the national governing body for Olympic-style amateur boxing. It is overseen by the United States Olympic Committee and the International Amateur Boxing Association , who sets its rules....

 on various community outreach programs, including a boxing- inspired circuit workout with the 2008 USA Olympic Boxing team and the Boys and Girls Club of Harlem. Everlast supplies products and supports the men's, women's, and junior Olympic boxing programs as well as coaches and officials.

Competitors

• BenLee - American boxing equipment brand, revived in Germany as "BenLee Rocky Marciano"
• Cleto Reyes - based in Mexico City
• Fairtex Boxing
• Franklin Boxing
• Fuel Fight Gear
• Grant Boxing
• Lonsdale Boxing - based in London
• Pirma
  Pirma
  Pirma is a Mexican sports apparel manufacturer. It began in 1990 in Mexico and has become an almost worldwide company. It sells all kind of clothing apparel from: football, basketball, athletics, Boxing, women's apparel, and urban clothing...
  
  
• Ringside Boxing
• Throwdown Boxing
• Title Boxing
• Tuf-Wear
• Twins Boxing
• Winning Boxing