Evelyn Lauder
Encyclopedia
Evelyn Lauder was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 socialite and philanthropist who has been credited as one of the creators and popularizers of the pink ribbon
Pink ribbon
The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer....

 as a symbol for awareness of breast cancer
Breast cancer
Breast cancer is cancer originating from breast tissue, most commonly from the inner lining of milk ducts or the lobules that supply the ducts with milk. Cancers originating from ducts are known as ductal carcinomas; those originating from lobules are known as lobular carcinomas...

.

Hausner, a native of Vienna, Austria, fled Nazi-occupied Europe with her parents, eventually settling in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. While attending Hunter College
Hunter College
Hunter College, established in 1870, is a public university and one of the constituent colleges of the City University of New York, located on Manhattan's Upper East Side. Hunter grants undergraduate, graduate, and post-graduate degrees in more than one hundred fields of study, and is recognized...

 from which she graduated in 1958, she met her husband Leonard
Leonard Lauder
Leonard A. Lauder is chairman emeritus of The Estée Lauder Companies Inc. He was chief executive until 1999. Today Estée Lauder operates several brands in the cosmetics industry including Estée Lauder, Clinique, MAC Cosmetics, Aveda, Bobbi Brown and La Mer...

 on a blind date. She took graduate courses at Northwestern University
Northwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....

. The couple were married in July 1959. After the marriage, she left her job as a public school teacher and went to work with her husband at the company—founded in 1946 by her mother-in-law, Estée Lauder
Estée Lauder
Estée Lauder may refer to:* Estée Lauder * Estée Lauder Companies...

, which at the time sold six products: a red lipstick, creams, lotions, and Youth Dew fragrance in a bath oil.

Lauder was the Senior Corporate Vice President of the Estée Lauder Companies
Estée Lauder Companies
Estée Lauder Companies, Inc. is a manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company has its headquarters in Midtown Manhattan, New York City.-History:...

 and a member of the board of overseers at the Memorial Sloan-Kettering Cancer Center
Memorial Sloan-Kettering Cancer Center
Memorial Sloan–Kettering Cancer Center is a cancer treatment and research institution founded in 1884 as the New York Cancer Hospital...

. A
1995 profile in The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

called her "an immaculately turned-out, awesomely organized woman" who had started to fill the public role that had been filled by her mother-in-law, Estée Lauder.

Lauder, an executive at Estée Lauder, created the Clinique
Clinique
Clinique is a manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder Corporation.- History :In 1967, American Vogue magazine published an article called “Can Great Skin Be Created?”, written by beauty editor Carol Phillips with Dr. Norman Orentreich, discussing...

 brand name and developed its product line. She worked as the training director for Clinique and was the first person to wear the trademark white lab coat, now worn by Clinique salespeople at cosmetic departments worldwide.

Lauder personally raised much of the $13.6 million that went to create the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center
Memorial Sloan-Kettering Cancer Center
Memorial Sloan–Kettering Cancer Center is a cancer treatment and research institution founded in 1884 as the New York Cancer Hospital...

, which opened in October 1992 and focuses on the treatment and diagnosis of breast cancer. She helped raise an additional $5 million to create an endowment to be used to fund clinical research
Clinical research
Clinical research is a branch of medical science that determines the safety and effectiveness of medications, devices, diagnostic products and treatment regimens intended for human use...

 there.

Self magazine's first annual issue for National Breast Cancer Awareness Month
National Breast Cancer Awareness Month
Breast Cancer Awareness Month is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure...

 came after an April 1991 lunch at the 21 Club
21 Club
The 21 Club, often simply 21, is a restaurant and former prohibition-era speakeasy, located at 21 West 52nd Street in New York City.-Environment:...

, at which Lauder discussed ideas for articles about breast cancer with her friend Alexandra Penney
Alexandra Penney
Alexandra Penney is an American author best known for her 1982 best-selling book How to Make Love to a Man who was also an editor at Self magazine and has been credited as one of the creators and popularizers of the pink ribbon as a symbol for awareness of breast cancer.Penney attended Smith...

, who was then serving as editor of Self
Self (magazine)
Self magazine is an American magazine for women that specializes in health, fitness, nutrition, beauty and happiness. Published by Condé Nast Publications 12 times a year, it has a circulation of 1,486,992 and a total audience of 5,541,000 readers, according to its corporate media kit. The...

.

Together with Penney, Lauder established The Breast Cancer Research Foundation
The Breast Cancer Research Foundation
The Breast Cancer Research Foundation is an independent, not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, an...

 and formalized the pink ribbon
Pink ribbon
The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer....

 as a symbol for breast cancer awareness
Breast cancer awareness
Breast cancer awareness is an effort to raise awareness of breast cancer and reduce the disease's stigma by educating people about its symptoms and treatment options...

 as part of Self magazine's second annual Breast Cancer Awareness Month issue in 1992. Penney's inspiration to improve on the success of the magazine's first annual issue was to create a ribbon that would be placed in Estee Lauder's New York City stores. Lauder made the commitment to have the ribbons placed on the company's cosmetics counters across the United States.

By 1993, Lauder had overseen the creation of a new shade called Pink Ribbon that was part of her personal and corporate effort to raise breast cancer awareness. Her husband paid for the cost of registering The Breast Cancer Research Foundation in all 50 states. By the start of 1995, some $900,000 had been raised for the foundation, including $120,000 from the sale of Pink Ribbon lipstick and blusher and $190,000 from the sale of the Clinique
Clinique
Clinique is a manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder Corporation.- History :In 1967, American Vogue magazine published an article called “Can Great Skin Be Created?”, written by beauty editor Carol Phillips with Dr. Norman Orentreich, discussing...

 Berry Kiss pink lipstick.

By October 2008, the Estée Lauder Companies estimated that the firm's Breast Cancer Awareness Campaign had raised $335 million towards research and distributed 80 million pink ribbons.

Death

Evelyn Lauder died at home in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

 from complications of nongenetic ovarian cancer. She was a longtime resident of Palm Beach, Florida
Palm Beach, Florida
The Town of Palm Beach is an incorporated town in Palm Beach County, Florida, United States. The Intracoastal Waterway separates it from the neighboring cities of West Palm Beach and Lake Worth...

.

External links

  • Personal website
  • Evelyn H. Lauder, Estée Lauder Companies
    Estée Lauder Companies
    Estée Lauder Companies, Inc. is a manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company has its headquarters in Midtown Manhattan, New York City.-History:...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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