Equus (magazine)
Encyclopedia
Equus is a monthly magazine
for horse
owners that was first published in November 1977.
The intent of the magazine is succinctly stated by founding editor and publisher Ami Shinitzky's original working title: The Horseman's Veterinary Journal. In the editorial
in the first issue Shinitzky wrote, "EQUUS serves as a bridge between the veterinarian
and the horse owner, bringing to our readers the expertise of the nation's leading authorities on the care and maintenance of the animal through the talents of writers who are able to translate often technical information into a language easily understood and rapidly absorbed."
Carrying the slogan, "The horse owner's resource", Equus is meant to be collected by subscribers so they might use articles in past issues as a reference. Each issue has a prominent issue identification number on the cover (e.g., the June 2005 issue is "Equus 332"), and an index to articles is published annually.
After the June 1998 sale of Shinitzky's Fleet Street Publishing to PRIMEDIA
, the magazine was published by the PRIMEDIA Equine Group. From 2007 to 2010, with the completion of the sale of the PRIMEDIA Enthusiast Media group, the publisher was Source Interlink
. Since 2010, Equus has been owned by Active Interest Media.
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
for horse
Horse
The horse is one of two extant subspecies of Equus ferus, or the wild horse. It is a single-hooved mammal belonging to the taxonomic family Equidae. The horse has evolved over the past 45 to 55 million years from a small multi-toed creature into the large, single-toed animal of today...
owners that was first published in November 1977.
The intent of the magazine is succinctly stated by founding editor and publisher Ami Shinitzky's original working title: The Horseman's Veterinary Journal. In the editorial
Editorial
An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:...
in the first issue Shinitzky wrote, "EQUUS serves as a bridge between the veterinarian
Veterinarian
A veterinary physician, colloquially called a vet, shortened from veterinarian or veterinary surgeon , is a professional who treats disease, disorder and injury in animals....
and the horse owner, bringing to our readers the expertise of the nation's leading authorities on the care and maintenance of the animal through the talents of writers who are able to translate often technical information into a language easily understood and rapidly absorbed."
Carrying the slogan, "The horse owner's resource", Equus is meant to be collected by subscribers so they might use articles in past issues as a reference. Each issue has a prominent issue identification number on the cover (e.g., the June 2005 issue is "Equus 332"), and an index to articles is published annually.
After the June 1998 sale of Shinitzky's Fleet Street Publishing to PRIMEDIA
Primedia
PRIMEDIA Inc. is privately held American media company fully owned by TPG Capital.Consumer Source Inc. is the sole operating division of PRIMEDIA and helps millions of consumers find apartments, houses for rent, and new homes for sale through its Internet, mobile, and print products...
, the magazine was published by the PRIMEDIA Equine Group. From 2007 to 2010, with the completion of the sale of the PRIMEDIA Enthusiast Media group, the publisher was Source Interlink
Source Interlink
Source Interlink is an American magazine publishing and logistics company. It has a strong position in the automotive magazine sector, owning a variety of magazines including Motor Trend and Automobile.- Current US publications and digital assets :...
. Since 2010, Equus has been owned by Active Interest Media.