Emsa (Household goods)
Encyclopedia
Hidden Champion
Emsa GmbH is an innovative medium-sized (SME) German
manufacturer of household goods
, garden equipment and garden accessoires who has achieved to establish an internationally recognised trademark
for a variety of niches.
.
A little drip-catcher made of plastic
and formed like a butterfly
was the company's first product. After drip-catchers of different forms the company started producing pastry-cutting wheels, icing bags and comparable kitchen accessories.
On 1 October 1956 the company moved from Greven to larger premises in Emsdetten
and added floristry
utensil
s to its range of products.
was introduced and has been used ever since to distribute the company's products either directly from their headquarters in Emsdetten as well as through more than 50 associated distribution channels. In Emsdetten there are currently more than 250 people employed for the purpose of fabrication
, product development and administration.
Hidden Champions
Smaller but highly successful companies, concealed behind a curtain of inconspicuousness, invisibility and sometimes secrecy are called Hidden Champions. The name Hidden Champion was coined by Theodore Levitt, who used it first in a discussion with Hermann Simon. Simon later on was the first to use...
Emsa GmbH is an innovative medium-sized (SME) German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
manufacturer of household goods
Household goods
Household goods are goods and products used within households. They are the tangible and movable personal property placed in the living rooms, dining rooms, kitchens, family rooms, great rooms, bedrooms, bathrooms, recreation rooms, hallways, attics, and basements and other rooms of a...
, garden equipment and garden accessoires who has achieved to establish an internationally recognised trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
for a variety of niches.
History
Emsa was originally founded on 1 April 1949 by Franz Wulf as „Franz Wulf & Co Plasticwarenfabrik" in GrevenGreven
Greven is a medium-sized town in the district of Steinfurt, in Germany's most populous state of North Rhine-Westphalia and close to the city of Münster.-Geography:Greven is situated on the river Ems, approx...
.
A little drip-catcher made of plastic
Plastic
A plastic material is any of a wide range of synthetic or semi-synthetic organic solids used in the manufacture of industrial products. Plastics are typically polymers of high molecular mass, and may contain other substances to improve performance and/or reduce production costs...
and formed like a butterfly
Butterfly
A butterfly is a mainly day-flying insect of the order Lepidoptera, which includes the butterflies and moths. Like other holometabolous insects, the butterfly's life cycle consists of four parts: egg, larva, pupa and adult. Most species are diurnal. Butterflies have large, often brightly coloured...
was the company's first product. After drip-catchers of different forms the company started producing pastry-cutting wheels, icing bags and comparable kitchen accessories.
On 1 October 1956 the company moved from Greven to larger premises in Emsdetten
Emsdetten
Emsdetten is a town in the district of Steinfurt, in North Rhine-Westphalia, Germany.- Geography :Emsdetten is situated on the river Ems, approx...
and added floristry
Floristry
Floristry is the general term used to describe production, commerce and trade in flowers. It encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade...
utensil
Tool
A tool is a device that can be used to produce an item or achieve a task, but that is not consumed in the process. Informally the word is also used to describe a procedure or process with a specific purpose. Tools that are used in particular fields or activities may have different designations such...
s to its range of products.
Name
Against the background of their location in Emsdetten and its main river Ems the firm's name was altered to today's "Emsa" on 29 Dezember 1964.Range of products
- 1. Thermos bottles with patent-registered bottle closures.
(Sales volume over 1,5 Mio. each year.) - 2. Cooking utensils.
(Mixing bowls, measuring jugs, chopping boards, can openers, garlic press devices etc.) - 3. Tableware
(Crockery including special products for children, trays, bowls and more. The products consist of enhanced plastic, stainless steel or selected wood.) - 4. Conservation
(A variety of food storage containers in different sizes and forms which can all be used in microwaves. It is the same range of products as offered by Komax and is partly labelled with their logo) - 5. Garden equipment
(Flower buckets of all kinds, watering cans nd spray guns. Using the alternative trademark Esteras the company offers also handmade terrakotta containers, articles consisting of a special blend of fibre glass called NatureLite and even fountains in different colours.
Logo
In 1971 the new logoLogo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
was introduced and has been used ever since to distribute the company's products either directly from their headquarters in Emsdetten as well as through more than 50 associated distribution channels. In Emsdetten there are currently more than 250 people employed for the purpose of fabrication
Manufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
, product development and administration.