Ed Niehaus
Encyclopedia
Ed Niehaus is an American CEO and publicist.
Along with partners Bill Ryan and Melody Haller, Niehaus founded Niehaus Ryan Haller (NRH) which served the Internet industry during the rapid growth period of the 1990s.
NRH provided public relations services to O'Reilly & Associates' experimental web publishing project Global Network Navigator
and was the company Yahoo!
chose to handle its public image during the period from 1994 to 2000. In the late 1990s, Steve Jobs
approached Niehaus to assist him with his efforts to turn around Apple Computer
; NRH became Apple's agency of record.
Niehaus was also active in the formation of the Foresight Nanotech Institute founded in 1986, the first organization to provide education to the public about the benefits and risks of nanotechnology
.
Niehaus served as the CEO of Fluid, Inc., an interactive merchandising company based in San Francisco, CA.
Niehaus is currently president and CEO of the design firm Cooper and chairman of the board of Collaborative Drug Discovery.
Along with partners Bill Ryan and Melody Haller, Niehaus founded Niehaus Ryan Haller (NRH) which served the Internet industry during the rapid growth period of the 1990s.
NRH provided public relations services to O'Reilly & Associates' experimental web publishing project Global Network Navigator
Global Network Navigator
The Global Network Navigator was the first commercial web publicationand the first web site to offer clickable advertisements, now commonly referred to as "banner ads." The first such internet ad was sold by GNN to Heller Ehrman LLP....
and was the company Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
chose to handle its public image during the period from 1994 to 2000. In the late 1990s, Steve Jobs
Steve Jobs
Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...
approached Niehaus to assist him with his efforts to turn around Apple Computer
Apple Computer
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad...
; NRH became Apple's agency of record.
Niehaus was also active in the formation of the Foresight Nanotech Institute founded in 1986, the first organization to provide education to the public about the benefits and risks of nanotechnology
Nanotechnology
Nanotechnology is the study of manipulating matter on an atomic and molecular scale. Generally, nanotechnology deals with developing materials, devices, or other structures possessing at least one dimension sized from 1 to 100 nanometres...
.
Niehaus served as the CEO of Fluid, Inc., an interactive merchandising company based in San Francisco, CA.
Niehaus is currently president and CEO of the design firm Cooper and chairman of the board of Collaborative Drug Discovery.
External links
- Branding Is Dead! Long Live Sustainable Identity! Fast Company
- Startups, Make Noise or Die Wired News
- PR Firms Take on New Role as Internet's Kingmakers San Francisco Business Times