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Steve Jobs



 
 
Steven Paul Jobs (born February 24, 1955) is an American
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 businessman and co-founder, Chairman, and CEO
Chief executive officer

A chief executive officer or chief executive is typically the highest-ranking Corporate title or Administration in charge of total management of a corporation, company, non-profit organization, or government agency, reporting to the board of directors....
 of Apple Inc.. Jobs is the former CEO of Pixar Animation Studios.

In the late 1970s, Jobs, with Apple co-founder Steve Wozniak
Steve Wozniak

Stephen Gary "Woz" Wozniak is an United States computer engineer who founded Apple Computer with Steve Jobs. His inventions and machines are credited with contributing significantly to the personal computer revolution of the 1970s....
, created one of the first commercially successful personal computers. In the early 1980s, Jobs was among the first to see the commercial
Commerce

Commerce is a division of trade or production, costs, and pricing which deals with the Trade of goods and service from production, costs, and pricing to final consumer....
 potential of the mouse-driven graphical user interface
Graphical user interface

A graphical user interface is a type of user interface which allows people to human-computer interaction such as computers; hand-held devices such as MP3 Players, Portable Media Players or Gaming devices; household appliances and office equipment....
. After losing a power struggle with the board of directors in 1985, Jobs resigned from Apple and founded NeXT
NeXT

NeXT, Inc. was an American computer company headquartered in Redwood City, California, California, that developed and manufactured a series of computer workstations intended for the higher education and business markets....
, a computer platform development company specializing in the higher education and business markets.






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Quotations


I would trade all of my technology for an afternoon with Socrates.

Newsweek, Oct. 29, 2001

Because I'm the CEO, and I think it can be done.

Time, 2005-10-24, On why Jobs chose to override engineers who thought the iMac wasn't feasible.

Click. Boom. Amazing!

MacWorld "Intel Inside" Keynote, January 2006

Everyone wants a MacBook Pro because they are so bitchin'.

Apple Annual Shareholder Meeting, April 2006

I tend to stay where I start until somebody kicks me out.

Charlie Rose

I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney.

BusinessWeek, 1998-11-23





Encyclopedia


Steven Paul Jobs (born February 24, 1955) is an American
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 businessman and co-founder, Chairman, and CEO
Chief executive officer

A chief executive officer or chief executive is typically the highest-ranking Corporate title or Administration in charge of total management of a corporation, company, non-profit organization, or government agency, reporting to the board of directors....
 of Apple Inc.. Jobs is the former CEO of Pixar Animation Studios.

In the late 1970s, Jobs, with Apple co-founder Steve Wozniak
Steve Wozniak

Stephen Gary "Woz" Wozniak is an United States computer engineer who founded Apple Computer with Steve Jobs. His inventions and machines are credited with contributing significantly to the personal computer revolution of the 1970s....
, created one of the first commercially successful personal computers. In the early 1980s, Jobs was among the first to see the commercial
Commerce

Commerce is a division of trade or production, costs, and pricing which deals with the Trade of goods and service from production, costs, and pricing to final consumer....
 potential of the mouse-driven graphical user interface
Graphical user interface

A graphical user interface is a type of user interface which allows people to human-computer interaction such as computers; hand-held devices such as MP3 Players, Portable Media Players or Gaming devices; household appliances and office equipment....
. After losing a power struggle with the board of directors in 1985, Jobs resigned from Apple and founded NeXT
NeXT

NeXT, Inc. was an American computer company headquartered in Redwood City, California, California, that developed and manufactured a series of computer workstations intended for the higher education and business markets....
, a computer platform development company specializing in the higher education and business markets. NeXT's subsequent 1997 buyout
Buyout

A buyout is an investment transaction by which an entire company or a controlling part of the stock of a company is sold. A firm "buys out" a company to take control of it....
 by Apple Computer Inc. brought Jobs back to the company he co-founded, and he has served as its CEO
Chief executive officer

A chief executive officer or chief executive is typically the highest-ranking Corporate title or Administration in charge of total management of a corporation, company, non-profit organization, or government agency, reporting to the board of directors....
 since then. Steve Jobs was listed as Fortune Magazine's Most Powerful Businessman of 2007.

In 1986, he acquired the computer graphics division of Lucasfilm Ltd
Lucasfilm

Lucasfilm Limited is an United States film production company founded by George Lucas in 1971, based in San Francisco, California. Lucas is the company's current chairman, and Micheline Chau is the president and Chief operating officer....
 which was spun off as Pixar Animation Studios
Pixar

Pixar Animation Studios is a CGI animation production company based in Emeryville, California, United States. To date, the studio has earned twenty-two Academy Awards, four Golden Globes, and three Grammy, among many other awards, acknowledgments and achievements....
. He remained CEO and majority shareholder until its acquisition by the Walt Disney Company
The Walt Disney Company

The Walt Disney Company is the largest media and entertainment corporation in the world. Founded on October 16, 1923, by brothers Walt Disney and Roy O....
 in 2006. Jobs is currently the Walt Disney Company's largest individual shareholder and a member of its Board of Directors
Board of directors

A board of directors is a body of elected or appointed persons who jointly oversee the activities of a company or organization. The body sometimes has a different name, such as board of trustees, board of governors, board of managers, or executive board....
. He is considered a leading figure in both the computer
Computer industry

Computer industry is a collective term used to describe the whole range of businesses involved in developing computer software, designing computer hardware and computer networking infrastructures, the manufacture of computer components and the provision of information technology services....
 and entertainment industries.

Jobs' history in business has contributed greatly to the myths of the idiosyncratic, individualistic Silicon Valley
Silicon Valley

Silicon Valley is the South Bay of the San Francisco Bay Area in Northern California, United States. The term originally referred to the region's large number of Integrated circuit innovators and manufacturers, but eventually came to refer to all the high-tech businesses in the area; it is now generally used as a metonym for the high-tech s...
 entrepreneur
Entrepreneur

An entrepreneur is a person who has possession of an organization, or venture, and assumes significant accountability for the inherent risks and the outcome....
, emphasizing the importance of design
Design

Design is used both as a noun and a verb. The term is often tied to the various applied arts and engineering . As a verb, "to design" refers to the process of originating and planning for a product, structure, system, or component with intention....
 and understanding the crucial role aesthetics play in public appeal. His work driving forward the development of products that are both functional and elegant has earned him a devoted following.

Jobs is currently on a leave of absence
Leave of absence

Leave of absence is a term used to describe a period of time that one is to be away from his/her primary job, while maintaining the status of employee....
 from Apple due to health issues.

Biography


Early years

Jobs was born in San Francisco and was adopted
Adoption

Adoption is the act of Family law placing a child with a parent or parents other than those to whom they were born. An adoption order has the effect of severing parental responsibilities and rights of the original parent and transferring those responsibilities and rights to the adoptive parent....
 by Paul and Clara (née
Nee

Nee may refer to:* Married and maiden names or Nee, French for "born", indicates a woman's birth surname* NEE, a political party in Flanders, Belgium...
 Hagopian) Jobs of Mountain View, Santa Clara County, California
Santa Clara County, California

Santa Clara County is a county located in the San Francisco Bay Area of the U.S. state of California. As of 2000 it had a population of 1,682,585....
 who named him Steven Paul. Paul and Clara also had a daughter, Patty. His biological parents, Joanne Carole Schieble and Abdulfattah Jandali — a graduate student from Syria
Syria

Syria , officially the Syrian Arab Republic , is an Arab-majority country in Southwest Asia, bordering Lebanon and the Mediterranean Sea to the west, Israel to the southwest, Jordan to the south, Iraq to the east, and Turkey to the north....
 who became a political science professor — later married and gave birth to Jobs' sister, the novelist Mona Simpson.

Jobs attended Cupertino Junior High School and Homestead High School in Cupertino, California
Cupertino, California

Cupertino is a suburban city in Santa Clara County, California, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains....
, and frequented after-school lectures at the Hewlett-Packard Company in Palo Alto, California
Palo Alto, California

Palo Alto is a California charter city located in the northwest corner of Santa Clara County, California, in the San Francisco Bay Area of California, United States....
. He was soon hired there and worked with Steve Wozniak
Steve Wozniak

Stephen Gary "Woz" Wozniak is an United States computer engineer who founded Apple Computer with Steve Jobs. His inventions and machines are credited with contributing significantly to the personal computer revolution of the 1970s....
 as a summer employee. In 1972, Jobs graduated from high school and enrolled in Reed College
Reed College

Reed College is a Private school, Independent school liberal arts college located in southeast Portland, Oregon. Founded in 1908, Reed is a highly selective four-year residential college with a campus located in Portland's residential Eastmoreland, Portland, Oregon neighborhood, featuring architecture based on the Tudor style architecture-Got...
 in Portland, Oregon
Portland, Oregon

Portland is a city located in the Northwestern United States United States, near the confluence of the Willamette River and Columbia River rivers in the state of Oregon....
. Although he dropped out
Dropping out

Dropping out means leaving a group for either practical reasons, necessities or disillusionment with the system from which the individual in question leaves....
 after only one semester, he continued auditing classes at Reed, such as one in calligraphy
Calligraphy

Calligraphy is the art of writing . A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner" ....
. "If I had never dropped in on that single course in college, the Mac would have never had multiple typeface
Typeface

In typography, a typeface is a set of one or more fonts, in one or more sizes, designed with stylistic unity, each comprising a coordinated set of glyphs....
s or proportionally spaced fonts", he said.

In the autumn of 1974, Jobs returned to California and began attending meetings of the Homebrew Computer Club
Homebrew Computer Club

The Homebrew Computer Club was an early computer hobbyist club in Silicon Valley, which met from March 5, 1975 to roughly 1977. Several very high-profile Hacker and IT entrepreneurs emerged from its ranks, including the founders of Apple Inc....
 with Steve Wozniak
Steve Wozniak

Stephen Gary "Woz" Wozniak is an United States computer engineer who founded Apple Computer with Steve Jobs. His inventions and machines are credited with contributing significantly to the personal computer revolution of the 1970s....
. He took a job as a technician at Atari
Atari

Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Infogrames ....
, a manufacturer of popular video games
Computer and video games

A video game is an electronic game that involves interaction with a user interface to generate visual feedback on a display device. The word video in video game traditionally referred to a raster graphics display device....
, with the primary intent of saving money for a spiritual retreat to India.

Jobs then traveled to India
India

India, officially the Republic of India , is a country in South Asia. It is the List of countries and outlying territories by total area country by geographical area, the List of countries by population country, and the most populous liberal democracy in the world....
 with a Reed College friend (and, later, the first Apple employee), Daniel Kottke
Daniel Kottke

Daniel Kottke, born April 4th, 1954 in Bronxville, New York is a United States computer engineer and the first official employee of Apple Computer His official employee number was 12, having been assigned a few months after he originally started working....
, in search of spiritual enlightenment. He came back a Buddhist with his head shaved and wearing traditional Indian clothing. During this time, Jobs experimented with psychedelics
Psychedelic drug

A psychedelic substance is any psychoactive drugs whose primary action is to alter the thought processes of the brain and perception of the mind....
, calling his LSD
LSD

Lysergic acid diethylamide, LSD, LSD-25, or acid, is a semisynthetic psychedelic drug of the ergoline family. Its unusual psychological effects, which include visuals of colored patterns behind the eyes in the mind, a sense of time distorting, and crawling geometric patterns, have made it one of the most widely known psyched...
 experiences "one of the two or three most important things [he had] done in [his] life." He has stated that people around him who did not share his countercultural roots could not fully relate to his thinking.

He returned to his previous job at Atari and was given the task of creating a circuit board for the game Breakout. According to Atari founder Nolan Bushnell
Nolan Bushnell

Nolan K. Bushnell is an United States engineer and entrepreneur who founded both Atari, Inc and the Chuck E. Cheese's chain. Bushnell has been inducted into the Walk of Game and the Consumer Electronics Association Hall of Fame, received the Nations Restaurant News ?Innovator of the Year? award, and was named one of Newsweek's "50 Men That C...
, Atari had offered US$
United States dollar

The United States dollar is the unit of currency of the United States and was defined by the Coinage Act of 1792 to be between 371 and 416 grains of silver ....
100 for each chip that was reduced in the machine. Jobs had little interest or knowledge in circuit board design and made a deal with Wozniak to split the bonus evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari, Wozniak reduced the number of chips by 50, a design so tight that it was impossible to reproduce on an assembly line. At the time, Jobs told Wozniak that Atari had only given them $600 (instead of the actual $5000) and that Wozniak's share was thus $300.

Beginnings of Apple Computer

In 1976, Steve Jobs and Stephen Wozniak, with funding from multimillionaire A.C. "Mike" Markkula
Mike Markkula

Armas Clifford "Mike" Markkula Jr. was an angel investor who provided early critical funding for Apple Inc.. He was introduced to Steve Jobs and Steve Wozniak when they were looking for funding to manufacture the Apple II personal computer they had developed, after having successfully sold some units of the first version of this computer, th...
, founded Apple. Before Wozniak co-founded Apple with Jobs, he was an electronics hacker. Jobs and Wozniak had been friends for several years, having met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. Steve Jobs managed to interest Wozniak in assembling a computer and selling it. As Apple continued to expand, the company began looking for an experienced executive to help manage its expansion. In 1983, Steve Jobs lured John Sculley
John Sculley

John Sculley is an United States businessman. Sculley was vice-president and president of PepsiCo , until he became CEO of Apple Inc. on April 8 1983, a position he held until leaving in 1993....
 away from Pepsi-Cola, to serve as Apple's CEO, reportedly asking, "Do you want to spend the rest of your life selling sugared water to children, or do you want a chance to change the world?" The following year, Apple set out to do just that, starting with a Super Bowl
Super Bowl

In professional American football, the Super Bowl is the championship game of the National Football League . The game and its ancillary festivities constitute Super Bowl Sunday....
 television commercial titled, "1984
1984 (television commercial)

"1984" is an United States television commercial which introduced the Macintosh personal computer for the first time. It is now considered a watershed event and a masterpiece in advertising....
." At Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh
Macintosh

File:Imac alu.pngMacintosh, commonly shortened to Mac, is a brand name which covers several lines of personal computers designed, developed, and marketed by Apple Inc....
 to a wildly enthusiastic audience; Andy Hertzfeld
Andy Hertzfeld

Andy Hertzfeld was a key member of the original Apple Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple Computer from August 1979 until March 1984, where he was a key designer of the Macintosh system software....
 described the scene as "pandemonium." The Macintosh became the first commercially successful small computer with a graphical user interface
Graphical user interface

A graphical user interface is a type of user interface which allows people to human-computer interaction such as computers; hand-held devices such as MP3 Players, Portable Media Players or Gaming devices; household appliances and office equipment....
. The development of the Mac was started by Jef Raskin
Jef Raskin

Jef Raskin was an United States human-computer interface expert best-known for starting the Macintosh project for Apple Inc. in the late 1970s....
, and eventually taken over by Jobs.

While Jobs was a persuasive and charismatic director for Apple, some of his employees from that time had described him as an erratic and temperamental manager. An industry-wide sales slump towards the end of 1984 caused a deterioration in Jobs's working relationship with Sculley, and at the end of May 1985 – following an internal power struggle and an announcement of significant layoffs – Sculley relieved Jobs of his duties as head of the Macintosh division.

NeXT Computer

Around the same time, Jobs founded another computer company, NeXT Computer
NeXT

NeXT, Inc. was an American computer company headquartered in Redwood City, California, California, that developed and manufactured a series of computer workstations intended for the higher education and business markets....
. Like the Apple Lisa
Apple Lisa

The Apple Lisa was a personal computer designed at Apple Computer, Inc. during the early 1980s.The Lisa project was started at Apple in 1978 and evolved into a project to design a powerful personal computer with a graphical user interface that would be targeted toward business customers....
, the NeXT workstation was technologically advanced; however, it was largely dismissed by industry as cost-prohibitive. Among those who could afford it, however, the NeXT workstation garnered a strong following because of its technical strengths, chief among them its object-oriented software development system. Jobs marketed NeXT products to the scientific and academic fields because of the innovative, experimental new technologies it incorporated (such as the Mach kernel, the digital signal processor
Digital signal processor

A digital signal processor is a specialized microprocessor designed specifically for digital signal processing, generally in real-time computing....
 chip, and the built-in Ethernet
Ethernet

Ethernet is a family of Data frame-based computer networking technologies for local area networks . The name comes from the physical concept of the Luminiferous aether....
 port).

The NeXT Cube was described by Jobs as an "interpersonal" computer, which he believed was the next step after "personal" computing. That is, if computers could allow people to communicate and collaborate together in an easy way, it would solve a lot of the problems that "personal" computing had come up against. During a time when e-mail for most people was plain text, Jobs loved to demo the NeXT's e-mail system, NeXTMail
NeXTMail

NeXTMail was one of the first e-mail systems to support universally visible, clickable embedded graphics and audio within e-mail. NeXTMail evolved into Mail , the bundled e-mail application in Mac OS X, which was based on Nextstep, the operating system that ran NeXTMail....
, as an example of his "interpersonal" philosophy. NeXTMail was one of the first to support universally visible, clickable embedded graphics and audio within e-mail.

Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by such things as the NeXTcube's magnesium case. This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP
NEXTSTEP

Nextstep was the original Object-oriented operating system, computer multitasking operating system that NeXT developed to run on its range of proprietary computers, such as the NeXTcube....
/Intel.

Return to Apple

Stevejobs Macworld2005
:See also: "1998 to 2005: New beginnings" in Apple Inc. In 1996, Apple announced that it would buy NeXT
NeXT

NeXT, Inc. was an American computer company headquartered in Redwood City, California, California, that developed and manufactured a series of computer workstations intended for the higher education and business markets....
 for $429 million. The deal was finalized in late 1996, bringing Jobs back to the company he founded. He soon became Apple's interim CEO after the directors lost confidence in and ousted then-CEO Gil Amelio
Gil Amelio

Gilbert F. Amelio is an United States technology executive. He grew up in Miami, Florida and received a bachelors, masters, and Doctor of Philosophy in physics from the Georgia Institute of Technology....
 in a boardroom coup
Boardroom coup

A boardroom coup is the sudden overthrow of the management or governing body of a corporation by an individual or small group of individuals, usually from within the company....
. In March 1998, in order to concentrate Apple's efforts on returning to profitability, Jobs immediately terminated a number of projects such as Newton
Newton (platform)

The Newton platform was an early personal digital assistant hardware/software platform developed by Apple Inc. . Development was started in 1989 and officially ended on February 27, 1998....
, Cyberdog
Cyberdog

Cyberdog is an internet suite that was developed by Apple Computer for the Mac OS line of operating systems. It was introduced as a beta software in February 1996 and abandoned in March 1997 ....
, and OpenDoc
OpenDoc

OpenDoc was a multi-platform software componentry framework standard for compound documents, inspired by the Xerox Star system and intended as an alternative to Microsoft's Object Linking and Embedding ....
. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs' summary executions were rare, but a handful of victims was enough to terrorize a whole company."

With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP
NEXTSTEP

Nextstep was the original Object-oriented operating system, computer multitasking operating system that NeXT developed to run on its range of proprietary computers, such as the NeXTcube....
, which evolved into Mac OS X
Mac OS X

Mac OS X is a line of computer operating systems developed, marketed, and sold by Apple Inc., and since 2002 has been included with all new Macintosh computer systems....
. Under Jobs's guidance the company increased sales significantly with the introduction of the iMac
IMAC

iMac is a line of Apple Macintosh computers.IMAC or Imac may also refer to:*Necmettin Imac , Netherlands footballer*Isochronous media access controller, a method of transferring data that must not be interrupted ....
 and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title 'iCEO.'

In recent years, the company has branched out, introducing and improving upon other digital appliances. With the introduction of the iPod
IPod

iPod is a brand of portable media players designed and marketed by Apple Inc. and launched on . The product line-up includes the hard drive-based iPod Classic, the touchscreen iPod Touch, the video-capable iPod Nano, and the compact iPod Shuffle....
 portable music player, iTunes
ITunes

iTunes is a Proprietary software digital media media player application, used for playing and organizing digital music and video files. The program is also an interface to manage the contents on Apple's popular iPod digital media players as well as the iPhone....
 digital music software, and the iTunes Store
ITunes Store

The iTunes Store is a software-based online shopping digital media store operated by Apple Inc. Opening as the iTunes Music Store on April 28, 2003, it proved the viability of online music store and is now the number-one music vendor in the United States....
, the company made forays into consumer electronics and music distribution. In 2007, Apple entered the cellular phone business with the introduction of the iPhone
IPhone

The iPhone is an internet-connected multimedia smartphone designed and marketed by Apple Inc. with a flush multi-touch screen and a minimal hardware interface....
, a multi-touch display cell phone, iPod
IPod

iPod is a brand of portable media players designed and marketed by Apple Inc. and launched on . The product line-up includes the hard drive-based iPod Classic, the touchscreen iPod Touch, the video-capable iPod Nano, and the compact iPod Shuffle....
, and internet device. While stimulating innovation, Jobs also reminds his employees that "real artists ship," by which he means that delivering working products on time is as important as innovation and attractive design.

Jobs is both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field
Reality distortion field

Reality distortion field is a term coined by Bud Tribble at Apple Inc. in 1981, to describe company co-founder Steve Jobs' charisma and its effects on the developers working on the Mac project....
" and is particularly evident during his keynote speeches (colloquially known as "Stevenote
Stevenote

Stevenote is a colloquial term for keynotes by Apple Inc. CEO Steve Jobs, generally given at Apple events such as the Macworld Expo, the Apple Expo and the annual Worldwide Developers Conference....
s") at Macworld Expos
Macworld Conference & Expo

Produced by Boston-based IDG World Expo, Macworld Conference & Expo is a trade show dedicated to the Apple Inc. Macintosh platform with conference tracks held annually in the United States, usually during the second week of January....
 and at Apple's own World Wide Developers Conferences.

In 2005, Jobs responded to criticism of Apple's poor recycling programs for e-waste in the U.S. by lashing out at environmental and other advocates at Apple's Annual Meeting in Cupertino in April. However, a few weeks later, Apple announced it would take back iPods for free at its retail stores. The Computer TakeBack Campaign
Computer TakeBack Campaign

The Computer TakeBack Campaign is a recycling initiative launched by Apple Inc. Its purpose is to help the environment by recycling Apple products....
 responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. The banner read "Steve — Don't be a mini-player recycle all e-waste". In 2006 he further expanded Apple's recycling programs to any U.S. customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems.

Stock options backdating
Options backdating

Options backdating is the practice of granting an employee stock option that is dated prior to the date that the company actually granted the option....
 issue

In 2001, Steve Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30, which allegedly should have been $21.10, thereby incurring taxable income of $20,000,000 that he did not report as income. Apple overstated its earnings by that same amount. If found liable, Jobs may have faced a number of criminal charges and civil penalties. Apple claimed that the options were originally granted at a special board meeting that may never have taken place. Furthermore, the investigation is focusing on false dating of the options resulting in a retroactive $20 million increase in the exercise price. The case is the subject of active criminal and civil government investigations, though an independent internal Apple investigation completed on December 29, 2006 found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003. On July 1, 2008 a $7 billion class action suit was filed against several members of the Apple Board of Directors for revenue lost due to the alleged securities fraud.

Pixar and Disney

In 1986, Jobs bought The Graphics Group (later renamed Pixar
Pixar

Pixar Animation Studios is a CGI animation production company based in Emeryville, California, United States. To date, the studio has earned twenty-two Academy Awards, four Golden Globes, and three Grammy, among many other awards, acknowledgments and achievements....
) from Lucasfilm
Lucasfilm

Lucasfilm Limited is an United States film production company founded by George Lucas in 1971, based in San Francisco, California. Lucas is the company's current chairman, and Micheline Chau is the president and Chief operating officer....
's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital.

The new company, which was originally based in San Rafael, California
San Rafael, California

San Rafael , is the county seat of Marin County, California, United States. The city is located in the North Bay region of the San Francisco Bay Area....
 but has since relocated to Emeryville, California
Emeryville, California

Emeryville is a small city located in Alameda County, California, in the United States. It is located in a corridor between the cities of Berkeley, California and Oakland, California, extending to the shore of San Francisco Bay....
, was initially intended to be a high-end graphics hardware developer. After years of unprofitability selling the Pixar Image Computer
Pixar Image Computer

The Pixar Image Computer was a graphics designing computer made by Pixar in May 1986, intended for the high-end Visualization markets, such as medicine....
, it contracted with Disney to produce a number of computer-animated feature films, which Disney would co-finance and distribute.

The first film produced by the partnership, Toy Story
Toy Story

Toy Story is a 1995 in film Cinema of the United States computer animation family film, directed by John Lasseter and starring Tom Hanks and Tim Allen....
, brought fame and critical acclaim to the studio when it was released in 1995. Over the next ten plus years, under Pixar's creative chief John Lasseter
John Lasseter

John Alan Lasseter is an Academy Award-winning United States animator and the chief creative officer at Pixar and Walt Disney Animation Studios....
, the company would produce the box-office hits A Bug's Life
A Bug's Life

A Bug's Life is a 1998 computer animation film produced by Pixar and released by Buena Vista Distribution in the United States on November 25, 1998, in Australia on December, 1998 and in the United Kingdom on February 5, 1999....
 (1998), Toy Story 2
Toy Story 2

Toy Story 2 is a 1999 Academy-Award-nominated computer-generated imagery film, the sequel to Toy Story; the third Disney / Pixar feature film, which featured the adventures of a group of toys that come to life when humans are not around to see them....
 (1999), Monsters, Inc.
Monsters, Inc.

Monsters, Inc. is a 2001 computer animated comedy film and the fourth feature-length film produced by Pixar. The film was released to theaters by Walt Disney Pictures in the United States on November 2, 2001, in Australia on December 26, 2001, and in the United Kingdom on February 8, 2002....
 (2001), Finding Nemo
Finding Nemo

Finding Nemo is a 2002 in film CGI animation film. It was written by Andrew Stanton, directed by Stanton and Lee Unkrich and produced by Pixar and Walt Disney Pictures....
 (2003), The Incredibles
The Incredibles

The Incredibles is a computer-animated feature film produced by Pixar Animation Studios and distributed by Walt Disney Pictures, centering on a family of superheroes....
 (2004), Cars
Cars (film)

Cars is a 2006 in film United States animation feature film produced by Pixar and directed by both John Lasseter and Joe Ranft. It was the seventh The Walt Disney Company/Pixar feature film, and the final film by Pixar before it was bought by Disney....
 (2006), Ratatouille
Ratatouille (film)

Ratatouille is a 2007 computer-animated film produced by Pixar and distributed by Walt Disney Pictures. The film was the eighth movie produced by Pixar, and was directed by Brad Bird, who took over from Jan Pinkava in 2005....
 (2007), and WALL-E
WALL-E

WALL-E is a 2008 in film computer animation science fiction film produced by Pixar Animation Studios. The film was directed by Andrew Stanton....
 (2008). Finding Nemo, The Incredibles, Ratatouille, and WALL-E each received the Academy Award for Best Animated Feature
Academy Award for Best Animated Feature

The Academy Award for Best Animated Feature is one of the annual awards given by the Los Angeles-based professional organization, the Academy of Motion Picture Arts and Sciences....
, an award introduced in 2001.

In the years 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive Michael Eisner
Michael Eisner

Michael Eisner was chief executive officer of The Walt Disney Company from September 22, 1984 to September 30, 2005....
 tried but failed to negotiate a new partnership, and in early 2004 Jobs announced that Pixar would seek a new partner to distribute its films once its contract with Disney expired.

In October 2005, Bob Iger replaced Eisner at Disney, and Iger quickly worked to patch up relations with Jobs and Pixar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. Once the deal closed, Jobs became The Walt Disney Company
The Walt Disney Company

The Walt Disney Company is the largest media and entertainment corporation in the world. Founded on October 16, 1923, by brothers Walt Disney and Roy O....
's largest single shareholder with approximately 7% of the company's stock. Jobs's holdings in Disney far exceed those of Eisner, who holds 1.7%, and Disney family member Roy E. Disney
Roy E. Disney

Roy Edward Disney Order of St. Gregory the Great was a longtime senior executive for The Walt Disney Company, which his father Roy O. Disney and his uncle Walt Disney founded....
, who holds about 1% of the company's stock and whose criticisms of Eisner included the soured Pixar relationship and accelerated his ousting. Jobs joined the company's board of directors upon completion of the merger.

Jobs also helps oversee Disney and Pixar's combined animation businesses with a seat on a special six-man steering committee. One of the committee's first decisions was to discontinue the production of so-called "cheapquels" (cheap direct-to-video sequels).

Management style

Much has been made of Jobs's aggressive and demanding personality. Fortune
Fortune (magazine)

Fortune is a International business magazine published by Time Inc. Fortune|Money Group. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life , Fortune, and Sports Illustrated, grew to become Time Warner....
 noted that he "is considered one of Silicon Valley's leading egomaniacs
Egotism

Egotism is the motivation to maintain and enhance favorable views of self. Egotism means placing oneself at the center of one's world with no direct concern for others....
." Commentaries on his temperamental style can be found in Mike Moritz
Michael Moritz

Michael Moritz is a British venture capitalist with Sequoia Capital in Menlo Park, California in the Silicon Valley, and a former member of the board of directors of Google inc....
's The Little Kingdom
The Little Kingdom

The Little Kingdom is a book that documents Apple Computer. It was published in 1984 and written by Michael Moritz.External links *...
, one of the few authorized biographies of Jobs; Jeffrey S. Young's unauthorized Steve Jobs: The Journey Is the Reward; The Second Coming of Steve Jobs
The Second Coming of Steve Jobs

The Second Coming of Steve Jobs is an unauthorized biography chronicling the life of Steve Jobs, a co-founder of Apple Inc by Vanity Fair magazine writer Alan Deutschman....
,
by Alan Deutschman; and iCon: Steve Jobs
ICon: Steve Jobs

iCon: Steve Jobs, The Greatest Second Act in the History of Business is an unauthorized biography by Jeffrey S. Young and William L. Simon about the return of Steve Jobs to Apple Inc in 1996....
, by Jeffrey S. Young & William L. Simon.

In iCon: Steve Jobs the authors point out that Paul Jobs, who adopted Steve, was also known to be aggressive: "Paul was soon hired as a kind of strongarm man by a finance company that sought help collecting on auto loans — an early repo man
Repossession

Repossession is generally used to refer to a financial institution taking back an object that was either used as collateral or rented or leased in a transaction....
. Both his bulk and his aggressive personality were well suited to this somewhat dangerous pursuit, and his mechanical bent enabled him to pick the locks of the cars he had to repossess and hot-wire them if necessary."

Jobs has always aspired to position Apple and its products at the forefront of the information technology
Information technology

Information technology , as defined by the Information Technology Association of America , is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." IT deals with the use of electronic computers and computer software to data conv...
 industry by foreseeing and setting trends, at least in terms of innovation and style. He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo
Macworld Conference & Expo

Produced by Boston-based IDG World Expo, Macworld Conference & Expo is a trade show dedicated to the Apple Inc. Macintosh platform with conference tracks held annually in the United States, usually during the second week of January....
 in January 2007 by quoting ice hockey legend Wayne Gretzky
Wayne Gretzky

Wayne Douglas Gretzky, Order of Canada is a retired Canada professional ice hockey player. He is the current part-owner, head of hockey operations, and coach of the Phoenix Coyotes of the National Hockey League ....
:

Floyd Norman
Floyd Norman

Floyd E. Norman is an American animator who worked on the Walt Disney Animation Studios animated features Sleeping Beauty , The Sword in the Stone and The Jungle Book along with various animated short projects at Disney in the late 50's and early 60's....
 said that at Pixar, Jobs was a "mature, mellow individual" and never interfered with the creative process of the filmmakers.

Personal life

Jobs married Laurene Powell
Laurene Powell

Laurene Powell is co-founder and President of the Board of College Track and wife of Apple Inc. co-founder and CEO Steve Jobs. They married on 18 March 1991....
, on March 18, 1991. Presiding over the wedding was the Zen Buddhist
Zen

Zen is a school of Mahayana Buddhism, referred to in Chinese as Ch?n. Ch?n is itself derived from the Sanskrit Dhyana, which means "meditation" ....
 monk Kobun Chino Otogowa
Kobun Chino Otogowa

Kobun Chino Otogawa was a Soto Zen priest.Kobun, who preferred to be called by his first name, rather than by either of the Japanese Zen honorifics: sensei or roshi , came to San Francisco, California from Japan in 1967 in response to an invitation from Shunryu Suzuki-roshi, serving as his assistant at Tassajara Zen Mountain Cente...
. The couple have three children. Jobs also has a daughter, Lisa Brennan-Jobs (born 1978), from his relationship with Bay Area painter Chrisann Brennan. She briefly raised their daughter on welfare when Jobs denied paternity, claiming that he was sterile; he later acknowledged paternity. Lisa Brennan-Jobs is a journalist
Journalist

A journalist is a person who practices journalism, the gathering and dissemination of information about current events, trends, issues, and people while striving for viewpoints that aren't biased....
 who wrote for The Harvard Crimson
The Harvard Crimson

The Harvard Crimson, the daily student newspaper of Harvard University, was founded in 1873. It is the only daily newspaper in Cambridge, Massachusetts, and is run entirely by Harvard College undergraduates....
, and Apple's Lisa Computer
Apple Lisa

The Apple Lisa was a personal computer designed at Apple Computer, Inc. during the early 1980s.The Lisa project was started at Apple in 1978 and evolved into a project to design a powerful personal computer with a graphical user interface that would be targeted toward business customers....
 was named for her.

In the unauthorized biography
Biography

A biography is a description of someone's life, usually published in the form of a book or essay, or in some other form, such as a film. An autobiography is a biography by the same person it is about....
 
The Second Coming of Steve Jobs
The Second Coming of Steve Jobs

The Second Coming of Steve Jobs is an unauthorized biography chronicling the life of Steve Jobs, a co-founder of Apple Inc by Vanity Fair magazine writer Alan Deutschman....
, author Alan Deutschman reports that Jobs once dated Joan Baez
Joan Baez

Joan Chandos Baez is a Mexican-United States folk singer and songwriter known for her highly individual vocal style. Many of her songs are Topical song and deal with social issues....
. Deutschman quotes Elizabeth Holmes, a friend of Jobs from his time at Reed College, as saying she "believed that Steve became the lover of Joan Baez
Joan Baez

Joan Chandos Baez is a Mexican-United States folk singer and songwriter known for her highly individual vocal style. Many of her songs are Topical song and deal with social issues....
 in large measure because Baez had been the lover of Bob Dylan." In another unauthorized biography,
iCon: Steve Jobs
ICon: Steve Jobs

iCon: Steve Jobs, The Greatest Second Act in the History of Business is an unauthorized biography by Jeffrey S. Young and William L. Simon about the return of Steve Jobs to Apple Inc in 1996....
by Jeffrey S. Young & William L. Simon, the authors suggest that Jobs might have married Baez, but her age at the time (41) meant it was unlikely the couple could have children. Baez included a mention of Jobs in the acknowledgments of her 1987 memoir And A Voice To Sing With.

Steve Jobs is also a devoted Beatles fan. He has referenced them on more than one occasion at Keynotes and also was interviewed on a showing of a Paul McCartney
Paul McCartney

Sir James Paul McCartney Member of the Order of the British Empire is a multiple Grammy Award-winning England singer-songwriter, poet, composer, multi-instrumentalist, entrepreneur, record producer, film producer, Painting, and Animal rights....
 concert. When asked about his business model
Business model

A business model is a framework for creating economic, social, and/or other forms of value. The term business model is thus used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operat...
 on
60 Minutes
60 Minutes

or 60 Minutes 60 Minutes is an United States investigative television newsmagazine on United States television, which has run on CBS News since 1968....
, he replied:

In 1982, Jobs bought an apartment in The San Remo
The San Remo

The San Remo is a luxury co-operative apartment building in New York City located between 74th and 75th streets, about 1/10 of a mile north of the The Dakota building The San Remo is described by Glen Justice of the New York Times as "a dazzling two-tower building with captivating views of Central Park." As a housing cooperative, its...
, an apartment building in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
 with a politically progressive reputation, where Demi Moore
Demi Moore

Demetria Gene "Demi" Moore Kutcher is an American actress. She became well-known after a string of 1980s teen-oriented movies, and was one of the best known actresses of 1990s Hollywood....
, Steven Spielberg
Steven Spielberg

Steven Allan Spielberg, KBE is an American film director, screenwriter and film producer. Forbes magazine places Spielberg's net worth at $3.1 billion....
, Steve Martin
Steve Martin

Stephen Glenn "Steve" Martin is an Emmy Award-winning United States actor, comedian, writer, playwright, Film producer, musician, and composer....
, and Princess Yasmin Aga Khan
Yasmin Aga Khan

Princess Yasmin Aga Khan is an United States Pakistani philanthropist known for raising public awareness in Alzheimer's disease.She is the second child of Rita Hayworth, the American movie actress, and Hayworth's third husband, Prince Aly Khan, a vice president of the United Nations General Assembly representing Pakistan, for which he serv...
, daughter of Rita Hayworth
Rita Hayworth

Rita Hayworth , was an American actress who attained fame during the 1940s not only as one of the era's top musical stars, but also as the era's defining sex symbol, most notably in the 1946 film Gilda....
, also had apartments. With the help of I.M. Pei, Jobs spent years renovating his apartment in the top two floors of the building's north tower, only to sell it almost two decades later to U2
U2

U2 are a rock music band from Dublin, Republic of Ireland. The band consists of Bono , The Edge , Adam Clayton and Larry Mullen, Jr. .The band formed in 1976 when the members were teenagers with limited musical proficiency....
 frontman Bono. Jobs had never moved in.

In 1984, Jobs purchased a , 14 bedroom Spanish Colonial mansion, designed by George Washington Smith
George Washington Smith (architect)

George Washington Smith, , was an United States architect and Painting. He is noted particularly for his work around Santa Barbara, California, and for popularizing the Spanish Colonial Revival style in early 20th Century America....
 in Woodside, California
Woodside, California

Woodside is a small List of cities in California in San Mateo County, California, California, United States, on the San Francisco Peninsula. It uses a council-manager government....
, also known as Jackling House
Jackling House

Jackling House is a 1926 mansion in Woodside, California built for Daniel Cowan Jackling by the noted California architect George Washington Smith ....
. Although it reportedly remained in an almost unfurnished state, Jobs lived in the mansion for ten years. According to reports, he kept an old BMW
BMW

, is an independent German automotive industry founded in 1916. It also produces BMW Motorrad, is the owner of the MINI brand and is the parent company of Rolls-Royce Motor Cars....
 motorcycle in the living room, and let Bill Clinton
Bill Clinton

William Jefferson "Bill" Clinton served as the List of Presidents of the United States President of the United States from 1993 to 2001. He was the fifteenth Democrat elected to that office....
 use it in 1998. He allowed the mansion to fall into a state of disrepair, planning to demolish the house and build a smaller home on the property; but he met with complaints from local preservationists over his plans. In June 2004, the Woodside Town Council gave Jobs approval to demolish the mansion, on the condition that he advertise the property for a year to see if someone would move it to another location and restore it. A number of people expressed interest, including several with experience in restoring old property, but no agreements to that effect were reached. Later that same year, a local preservationist group began seeking legal action to prevent demolition. In January 2007 Jobs was denied the right to demolish the property, by a court decision.

He usually wears a black long-sleeved mock turtleneck made by St. Croix, Levi's 501 blue jeans, and New Balance 992
New Balance

New Balance Athletic Shoe, Inc. is a footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company....
 sneakers. He is a vegetarian.

Jobs had a public war of words with Dell Computer CEO Michael Dell
Michael Dell

Michael Saul Dell is an United States businessman and the founder and CEO of Dell....
, starting when Jobs first criticized Dell for making "un-innovative beige boxes." On October 6, 1997, in a Gartner
Gartner

Gartner, Inc. is an information technology research and advisory firm headquartered in Stamford, Connecticut, Connecticut. It was known as The Gartner Group until 2001....
 Symposium, when Michael Dell was asked what he would do if he owned then-troubled Apple Computer, he said "I'd shut it down and give the money back to the shareholders." In 2006, Steve Jobs sent an email to all employees when Apple's market capitalisation rose above Dell's. The email read:

In 2005, Steve Jobs banned all books published by John Wiley & Sons
John Wiley & Sons

John Wiley & Sons, Inc., also referred to as Wiley, is a global publishing company that markets its products to professionals and consumers, students and instructors in higher education, and researchers and practitioners in scientific, technical, medical, and scholarly fields....
 from Apple Stores in response to their publishing an unauthorized biography,
iCon: Steve Jobs
ICon: Steve Jobs

iCon: Steve Jobs, The Greatest Second Act in the History of Business is an unauthorized biography by Jeffrey S. Young and William L. Simon about the return of Steve Jobs to Apple Inc in 1996....
.

Health concerns

In mid-2004, Jobs announced to his employees that he had been diagnosed with a cancer
Cancer

Cancer is a class of diseases in which a group of cell display uncontrolled growth , invasion , and sometimes metastasis . These three malignant properties of cancers differentiate them from benign tumors, which are self-limited, do not invade or metastasize....
ous tumor
Tumor

A tumor or tumour is the name for a swelling or lesion formed by an abnormal growth of cells . Tumor is not synonymous with cancer. A tumor can be Benign neoplasm, Carcinoma in situ or malignant, whereas cancer is by definition malignant....
 in his pancreas
Pancreas

The pancreas is a gland Organ in the digestive system and endocrine system of vertebrates. It is both an endocrine gland , as well as an exocrine gland, secreting pancreatic juice containing Digestion enzymes that pass to the small intestine....
. The prognosis for pancreatic cancer
Pancreatic cancer

Pancreatic cancer is a cancer of the pancreas. Each year in the United States, about 37,680 individuals are diagnosed with this condition and 34,290 die from the disease each year....
 is usually very grim; Jobs, however, stated that he had a rare, far less aggressive type known as islet cell
Islet cell carcinoma

Islet cell carcinoma or nesidioblastoma is an uncommon cancer of the endocrine pancreas.It accounts for approximately 1.3% of pancreatic cancer....
 neuroendocrine tumor. After initially resisting the idea of conventional medical intervention and embarking on a special diet to thwart the disease, Jobs underwent in July 2004 a pancreaticoduodenectomy
Pancreaticoduodenectomy

A pancreaticoduodenectomy, pancreatoduodenectomy, Whipple procedure, or Kausch-Whipple procedure, is a major surgery involving the pancreas, duodenum, and other organs....
 (or "Whipple procedure") that successfully removed the tumor. Jobs apparently did not require nor receive chemotherapy
Chemotherapy

Chemotherapy, in its most general sense, refers to treatment of disease by chemicals that kill cells, specifically those of micro-organisms or cancer....
 or radiation therapy
Radiation therapy

Radiation therapy is the medicine use of ionizing radiation as part of cancer oncology to control malignant cell s . Radiotherapy may be used for curative or Adjuvant chemotherapy cancer treatment....
. During Jobs' absence, Timothy D. Cook
Timothy D. Cook

Timothy D. Cook is the Chief Operating Officer and current acting Chief Executive Officer of Apple Inc. having joined in March 1998....
, head of worldwide sales and operations at Apple, ran the company.

In early August 2006, Jobs delivered the keynote for Apple's annual Worldwide Developers Conference
Worldwide Developers Conference

The Apple Worldwide Developers Conference, commonly abbreviated WWDC, is a business conference held annually in California by Apple Inc. The conference is primarily used by Apple to showcase its new software and technologies for software developer, as well as offering hands-on labs and feedback sessions....
. His "thin, almost gaunt" appearance and unusually "listless" delivery, together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and internet speculation about his health. In contrast, according to an
Ars Technica
Ars Technica

Ars Technica , Latin for "Art of Technology" is a technology-related website that caters to personal computer enthusiasts, covering technology, science, and video game news along with editorial comment and analysis....
journal report, WWDC
Worldwide Developers Conference

The Apple Worldwide Developers Conference, commonly abbreviated WWDC, is a business conference held annually in California by Apple Inc. The conference is primarily used by Apple to showcase its new software and technologies for software developer, as well as offering hands-on labs and feedback sessions....
 attendees who saw Jobs in person said he "looked fine"; following the keynote, an Apple spokesperson said that "Steve's health is robust."

Two years later, similar concerns followed Jobs' 2008 WWDC keynote address; Apple officials stated Jobs was victim to a "common bug" and that he was taking antibiotics, while others surmised his cachectic appearance
Cachexia

Cachexia is weight loss, muscle atrophy, fatigue, weakness and significant anorexia in someone who is not actively trying to lose weight. It can be a sign of various underlying disorders; when a patient presents with cachexia, a doctor will generally consider the possibility of cancer, metabolic acidosis , certain infectious diseases , and...
 was due to the aforementioned Whipple procedure. During a July conference call discussing Apple earnings, participants responded to repeated questions about Steve Jobs' health by insisting that it was a "private matter." Others, however, opined that shareholders had a right to know more, given Jobs' hands-on approach to running his company. The
New York Times published an article based on an off-the-record
Journalism sourcing

In journalism, a source is a person, publication, or other record or document that gives information....
 phone conversation with Jobs, noting that "while his health issues have amounted to a good deal more than 'a common bug,' they weren’t life-threatening and he doesn’t have a recurrence of cancer."

On August 28, 2008, Bloomberg
Bloomberg L.P.

Bloomberg L.P. is a closely held financial software, news and data company. It has a one-third share of the market, similar to Thomson Reuters....
 mistakenly
List of premature obituaries

A premature obituary is an obituary published whose subject is not actually deceased. Such situations have various causes, such as hoaxes or mix-ups over names, and usually produce great embarrassment or sometimes more dramatic consequences....
 published a 2500-word obituary
Obituary

An obituary is an attempt to give an account of the texture and significance of the life of someone who has recently died. It is to be distinguished from a death notice , which is a paid advertisement written by family members and placed in the newspaper either by the family or the funeral home....
 to Jobs in its corporate news service, containing blank spaces for his age and cause of death. (News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's untimely death.) Although promptly rectified, many news carriers and blogs reported on the error, intensifying rumors concerning Jobs' health. Jobs responded at Apple's September 2008 keynote Let's Rock
Let's Rock (event)

Let's Rock was a keynote presentation hosted by Apple Inc. Chief Executive Officer Steve Jobs. This event was held at the Yerba Buena Center in San Francisco, California, United States on September 9, 2008 at 10am....
 by quoting Mark Twain
Mark Twain

Samuel Langhorne Clemens , better known by the pen name Mark Twain, was an United Statesmerican author and humorist. Twain is most noted for his novels Adventures of Huckleberry Finn, which has since been called the Great American Novel, and The Adventures of Tom Sawyer....
: "Reports of my death are greatly exaggerated"; at a subsequent media event, Jobs concluded his presentation with a slide reading "110 / 70", referring to his blood pressure
Blood pressure

Blood pressure is the pressure exerted by circulating blood on the walls of blood vessels, and constitutes one of the principal vital signs. The pressure of the circulating blood decreases as it moves away from the heart through artery and capillary, and toward the heart through veins....
, stating he would not address further questions about his health.

On December 16, 2008, Apple announced that marketing vice-president Phil Schiller
Philip W. Schiller

Philip W. Schiller is the senior vice president of worldwide product marketing at Apple Inc. He is a prominent figure in Apple's public presentations....
 would deliver the company's final keynote address at the Macworld Conference and Expo 2009, again reviving questions about Jobs' health. In a statement given on January 5, 2009 on Apple.com
Apple.com

apple.com is the domain name of the official website of Apple Inc., formerly Apple Computer, Inc. It provides promotions for its products, advertisements , and product support information....
, Jobs said that he had been suffering from a "hormone
Hormone

Hormones are chemicals released by cells that affect cells in other parts of the body. Only a small amount of hormone is required to alter cell metabolism....
 imbalance" for several months. On January 14, 2009, in an internal Apple memo
Memo

Memo may refer to:*Most commonly Memorandum.*Memorandum Recordings - record company*Memo, Tibet* MEMO - specialization in electrical engineering that studies Microwaves, Electromagnetism and Optoelectronic....
, Jobs wrote that in the previous week he had "learned that my health-related issues are more complex than I originally thought" and announced a six-month leave of absence
Leave of absence

Leave of absence is a term used to describe a period of time that one is to be away from his/her primary job, while maintaining the status of employee....
 until the end of June 2009 to allow him to better focus on his health. Tim Cook
Timothy D. Cook

Timothy D. Cook is the Chief Operating Officer and current acting Chief Executive Officer of Apple Inc. having joined in March 1998....
, who had previously acted as CEO in Jobs' 2004 absence, became acting CEO of Apple, with Jobs still involved with "major strategic decisions."

In response to doubts regarding Apple's veracity regarding Jobs' health, John Gruber
John Gruber

John Gruber is a technical writer and technology pundit from the greater Philadelphia, Pennsylvania area. Gruber received his Bachelor of Science in computer science from Drexel University....
 of Daring Fireball
Daring Fireball

Daring Fireball is the web site of John Gruber, an Apple Inc enthusiast, technology pundit, and writer. Daring Fireball hosts Gruber's opinions in the form of a blog, and also some of Gruber's software....
 wrote that Apple's disclosures should be taken as accurate, since otherwise the board would be in breach of their legal responsibilities as directors of a publicly-held company.

In popular culture

Jobs was prominently featured in three films about the history of the personal computing industry:
  • Triumph of the Nerds
    Triumph of the Nerds

    Triumph of the Nerds: The Rise of Accidental Empires is a documentary film written and hosted by Robert X. Cringely and produced for British television by Oregon Public Broadcasting....
     — a 1996 three-part documentary
    Documentary film

    Documentary film is a broad category of visual expression that is based on the attempt, in one fashion or another, to "document" reality. Although "documentary film" originally referred to movies shot on film stock, it has subsequently expanded to include video and new media productions that can be either direct-to-video or made for a televis...
     for PBS, about the rise of the home computer
    Home computer

    A home computer was a class of personal computer entering the market in 1977 and becoming common during the 1980s. They were marketed to consumers as accessible personal computers, more capable than video game consoles....
    /personal computer
    Personal computer

    A personal computer is any general-purpose computer whose original sales price, size, and capabilities make it useful for individuals, and which is intended to be operated directly by an end user, with no intervening computer operator....
    .
  • Nerds 2.0.1
    Nerds 2.0.1

    Nerds 2.0.1: A Brief History of the Internet is a three-hour documentary film written and hosted by Mark Stephens under the pseudonym Robert X....
     — a 1998 three-part documentary
    Documentary film

    Documentary film is a broad category of visual expression that is based on the attempt, in one fashion or another, to "document" reality. Although "documentary film" originally referred to movies shot on film stock, it has subsequently expanded to include video and new media productions that can be either direct-to-video or made for a televis...
     for PBS, (and sequel to
    Triumph of the Nerds) which chronicles the development of the Internet
    Internet

    The Internet is a global network of interconnected computers, enabling users to share information along multiple channels. Typically, a computer that connects to the Internet can access information from a vast array of available server and other computers by moving information from them to the computer's local memory....
    .
  • Pirates of Silicon Valley
    Pirates of Silicon Valley

    Pirates of Silicon Valley is a 1999 in film film based on the book Fire in the Valley: The Making of The Personal Computer by Paul Freiberger and Michael Swaine....
     — a 1999 docudrama
    Docudrama

    A docudrama is a dramatization of actual historical events. As a neologism, the term is often confused with docufiction....
     which chronicles the rise of Apple and Microsoft
    Microsoft

    Microsoft Corporation is a multinational corporation computer technology corporation that develops, manufactures, licenses, and supports a wide range of computer software products for computing devices....
    . He was portrayed by Noah Wyle
    Noah Wyle

    Noah Strausser Wyle is an United States TV and film actor, perhaps best known for his role as John Carter on the television program ER , as well as for playing Steve Jobs in the 1999 docudrama Pirates of Silicon Valley and the librarian Flynn Carsen in The Librarian franchise....
    .
Jobs was also parodied in Mypods and Boomsticks
Mypods and Boomsticks

"Mypods and Boomsticks" aka "Mypods and Broomsticks" is the seventh episode of the The Simpsons of The Simpsons and first aired on FOX, November 30, 2008....
, a 2008 The Simpsons
The Simpsons

The Simpsons is an Television in the United States animated cartoon Situation comedy created by Matt Groening for the Fox Broadcasting Company....
episode which features an adventure into the 'world' of Mapple, MyPods
IPod

iPod is a brand of portable media players designed and marketed by Apple Inc. and launched on . The product line-up includes the hard drive-based iPod Classic, the touchscreen iPod Touch, the video-capable iPod Nano, and the compact iPod Shuffle....
, and "Steve Mobbs".

Honors

He was awarded the National Medal of Technology
National Medal of Technology

The National Medal of Technology and Innovation is an honor granted by the President of the United States to American inventors and innovators that have made significant contributions to the development of new and important technology....
 from President Ronald Reagan
Ronald Reagan

Ronald Wilson Reagan was the List of Presidents of the United States President of the United States and the 33rd Governor of California . Born in Illinois, Reagan moved to Los Angeles, California in the 1930s, where he was an actor, president of the Screen Actors Guild , and a spokesman for General Electric ....
 in 1985 with Steve Wozniak
Steve Wozniak

Stephen Gary "Woz" Wozniak is an United States computer engineer who founded Apple Computer with Steve Jobs. His inventions and machines are credited with contributing significantly to the personal computer revolution of the 1970s....
 (the first people to ever receive the honor), and a Jefferson Award for Public Service in the category "Greatest Public Service by an Individual 35 Years or Under" (aka the
Samuel S. Beard Award) in 1987.

On November 27, 2007, Jobs was named the most powerful person in business by
Fortune Magazine.

On December 5, 2007, California Governor
Governor of California

The Governor of California is the highest executive authority in the state government, whose responsibilities include making annual "State of the State" addresses to the California State Legislature, submitting the budget, and ensuring that state laws are enforced....
 Arnold Schwarzenegger
Arnold Schwarzenegger

Arnold Alois Schwarzenegger is an Austrian-American bodybuilder, actor, businessman, and Politics of the United States, currently serving as the List of Governors of California Governor of California of the state of California....
 and First Lady Maria Shriver
Maria Shriver

Maria Owings Shriver is an award-winning United States journalist, author and First Lady of California. She is married to Governor of California Arnold Schwarzenegger, and is a member of the Kennedy family....
 inducted Jobs into the California Hall of Fame
California Hall of Fame

Conceived by First Lady Maria Shriver, the California Hall of Fame was established with The California Museum for History, Women and the Arts to honor legendary individuals and families who embody California innovative spirit and have made their mark on history....
, located at The California Museum for History, Women and the Arts
The California Museum for History, Women and the Arts

The California Museum for History, Women and the Arts ? home of the California Hall of Fame ? is housed in the State Archives Building in Sacramento, one block from the State Capitol....
.

External links

  • . Time
    Time (magazine)

    Time is a weekly United States newsmagazine, similar to Newsweek and U.S. News & World Report. A European edition is published from London....
    . 2007.
  • .
  • , where he announced partnership with Microsoft.
  • at Stanford University
    Stanford University

    Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private university research university located in Stanford, California, California, United States....
    , June 12, 2005 (YouTube
    YouTube

    YouTube is a Video hosting service website where users can upload, view and share video clips. Three former PayPal employees created YouTube in February 2005....
     video).
  • by Steve Jobs, February 6, 2007.


Articles

  • from Steve Jobs' early days in Apple as reported by Andy Hertzfeld
    Andy Hertzfeld

    Andy Hertzfeld was a key member of the original Apple Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple Computer from August 1979 until March 1984, where he was a key designer of the Macintosh system software....
    . Folklore.org.*

Interviews

  • , Rolling Stone
    Rolling Stone

    Rolling Stone is a United States-based magazine devoted to music, politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J....
     – December 3, 2003.
  • , BusinessWeek
    BusinessWeek

    BusinessWeek is a business magazine published by McGraw-Hill. It was first published in 1929 under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time....
     — October 12, 2004.
  • , Fortune
    Fortune (magazine)

    Fortune is a International business magazine published by Time Inc. Fortune|Money Group. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life , Fortune, and Sports Illustrated, grew to become Time Warner....
     — February 21, 2005.
  • , Newsweek
    Newsweek

    Newsweek is an United States weekly newsmagazine published in New York City. It is distributed throughout the United States and internationally....
     — October 15, 2006.
  • , All Things D – May 30, 2007.