ETA Foods Factory
Encyclopedia
The ETA Foods Factory is an important Modernist industrial building employing glass curtain wall design. It is located at Ballarat Road Braybrook and constructed in 1957.
of Grounds Romberg and Boyd for a client, Nut Foods. With its elegant curtain wall of the administration building presenting the public façade, it became one of the most distinguished industrial buildings during the post-war period. It is notable for the elegance of the handling of the Miesian curtain wall fronting Ballarat Road with its alternating bands of clear and black glass, exposed tubular steel diagonal members picked out in gold matte paint and classical colonnade implied in the regular rhythm of structural columns. Today ETA, although derelict, is still considered one of the best post-war factories built in Victoria. The building forms a facade to the more utilitarian sawtooth roof factory behind but is detached from it, separated by a landscaped courtyard garden but linked by a continuous cantilevered loading bay canopy which forms the fourth side of the courtyard.
The glass and aluminium construction continues around the sides and back giving the building a stand-alone integrity unusual for factory offices. A cantilevered, "floating" stair case enclosed by the glass wall forms the prominent entrance feature. A service tower stands above the roof line as a projecting geometric form originally carrying the ETA brand name.
consists of two cast concrete sections of similar curving forms, placed one above the other in a delicate sense of balance on a basalt boulder at the base, and set in a circular concrete basin filled with water and edged with basalt boulders. Four copper discs on opposite sited were meant to direct water onto the sculpture but have remained blocked. Remnants of the original integrated landscape design can be seen, including cactus and cordyline in the court yard. Angular and zig-zag paths and pebble borders are only evident in fragments.
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The ETA factory had some international prominence. It was the only Australian design included in the 1962 publication Industriebau, a seminal international text on industrial design, published by the German Institute for Industry.
In the 1960s, the factory produced a unique Christmas illumination with a diorama of north pole scenery above the cantilevered veranda facing the side street, and Father Christmas appearing on his sled.
the building has been allowed to fall into disrepair and been vandalised, including the removal of all the glass panes in about 2008. About this time the previous owner, Binks Ford, sold the property for about $4 million.
Designer
ETA factory was designed by Frederick RombergFrederick Romberg
Frederick Romberg, , born on June 21, 1913 in Tsingtao, China, is a Swiss-trained architect who migrated to Australia in 1938....
of Grounds Romberg and Boyd for a client, Nut Foods. With its elegant curtain wall of the administration building presenting the public façade, it became one of the most distinguished industrial buildings during the post-war period. It is notable for the elegance of the handling of the Miesian curtain wall fronting Ballarat Road with its alternating bands of clear and black glass, exposed tubular steel diagonal members picked out in gold matte paint and classical colonnade implied in the regular rhythm of structural columns. Today ETA, although derelict, is still considered one of the best post-war factories built in Victoria. The building forms a facade to the more utilitarian sawtooth roof factory behind but is detached from it, separated by a landscaped courtyard garden but linked by a continuous cantilevered loading bay canopy which forms the fourth side of the courtyard.
The glass and aluminium construction continues around the sides and back giving the building a stand-alone integrity unusual for factory offices. A cantilevered, "floating" stair case enclosed by the glass wall forms the prominent entrance feature. A service tower stands above the roof line as a projecting geometric form originally carrying the ETA brand name.
Landscape and Sculpture
Integral to the design was an internal landscaped garden courtyard with a rock pool and fountain designed by John Stevens, and a sculpture commissioned by the company from Teisutis (Joe) ZikarasTeisutis Zikaras
Teisutis 'Joe' Zikaras was an Australian sculptor born in Panevėžys, Lithuania. He earned a diploma at the School of Fine Arts, Kaunas, Lithuania, where his father Juozas, creator of Lithuania's famous Liberty statue, was Head...
consists of two cast concrete sections of similar curving forms, placed one above the other in a delicate sense of balance on a basalt boulder at the base, and set in a circular concrete basin filled with water and edged with basalt boulders. Four copper discs on opposite sited were meant to direct water onto the sculpture but have remained blocked. Remnants of the original integrated landscape design can be seen, including cactus and cordyline in the court yard. Angular and zig-zag paths and pebble borders are only evident in fragments.
Architectural importance
The ETA factory is important for its featurist conception of the facade as billboard. The long curtain wall of the administration block facing Ballarat Road, with its brooding black vitrolite panels, is given added dynamism by the arrow-like diagonal bracing (originally finished in gold) that were used to lead the eye to supergraphic signage. The carpark / entry canopy is daringly wide, supported by an innovative cable structure tied back into the building and the ground of the courtyard. Other structural innovations include the tubular steel roof trusses designed with engineer John ConnellJohn Connell
John Connell was a contemporary American artist. His works included sculpture, painting, drawing, and writing....
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The ETA factory had some international prominence. It was the only Australian design included in the 1962 publication Industriebau, a seminal international text on industrial design, published by the German Institute for Industry.
In the 1960s, the factory produced a unique Christmas illumination with a diorama of north pole scenery above the cantilevered veranda facing the side street, and Father Christmas appearing on his sled.
Conservation
While it is listed on the Victorian Heritage RegisterVictorian Heritage Register
The Victorian Heritage Register lists places of cultural heritage significance to the State of Victoria, Australia. It has statutory weight under the Heritage Act 1995 which establishes Heritage Victoria as the permit authority...
the building has been allowed to fall into disrepair and been vandalised, including the removal of all the glass panes in about 2008. About this time the previous owner, Binks Ford, sold the property for about $4 million.