Distributed presence
Encyclopedia
Distributed Presence is a digital marketing
term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsite
s, paid media, search engine optimization
and search engine marketing
, blogging, social media
, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing
programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.
The term was originally used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet. As it relates to digital marketing, the term itself was first used by Keith Rhodes, a digital marketing industry veteran, in his blog Distributed Presence http://wwww.keithrhodes.com. The term Distributed Presence is now a widely searched and generally accepted digital marketing industry term.
Digital marketing
Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsite
Microsite
A microsite is an Internet web design term referring to an individual web page or a small cluster of pages which are meant to function as a discreet entity within an existing website or to complement an offline activity...
s, paid media, search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
and search engine marketing
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
, blogging, social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.
The term was originally used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet. As it relates to digital marketing, the term itself was first used by Keith Rhodes, a digital marketing industry veteran, in his blog Distributed Presence http://wwww.keithrhodes.com. The term Distributed Presence is now a widely searched and generally accepted digital marketing industry term.