Digitaria is a digital marketing

Digital marketing

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...

 company based in San Diego, California, with additional offices in San Francisco, Salt Lake City, Los Angeles and New York. It is part of the global marketing agency network JWT

JWT

JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...

, which is owned by the holding company WPP

WPP Group

WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...

. Digitaria serves media and entertainment, non-profit and education, travel and hospitality, healthcare and life sciences, professional sports and venues, consumer goods and retail, and technology and communication sectors. Digitaria’s client list includes QUALCOMM

Qualcomm

Qualcomm is an American global telecommunication corporation that designs, manufactures and markets digital wireless telecommunications products and services based on its code division multiple access technology and other technologies. Headquartered in San Diego, CA, USA...

, NBC Universal

NBC Universal

NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...

, the National Football League

National Football League

The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...

 (NFL) and several of its professional teams, Royal Caribbean, Invisible Children

Invisible Children

Invisible Children: Rough Cut is a 2003 American documentary film. Its subject is the abduction and forced enlistment of children by the sectarian Lord's Resistance Army in Uganda.-Synopsis:...

, and National Geographic.

History

Digitaria was founded in 1997 as a website design company, focusing mostly on creative content, user experience, and online marketing. As part of a strategy to expand its offerings, Digitaria acquired the technology firm Console in 2006 after collaborating on a redesign of NBC's website. Console was an Encinitas-based company offering digital asset and content management and application hosting tools. The goal was to add Console's technical assets to Digitaria's creative and marketing experience, with the merged company now able to offer customers complete end-to-end website solutions. Between 2005 and 2007, Digitaria increased its revenue by over 300% and tripled its number of employees.

Since then, the company has continued to expand its capabilities and client roster, and was acquired by global marketing services network JWT in September, 2010 .

Services

The following distinct services are listed on Digitaria's website:

• Strategy
• Websites and Web Platforms
• Design and Creative Services
• Mobile and Emerging Media
• Online Marketing
• Technology and Cloud Computing
  Cloud computing
  Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility over a network ....
  
  
• Analytics and Reporting
• Natural Search Optimization
  Search engine optimization
  Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...