Did It Again (Shakira song)
Encyclopedia
"Did It Again" is a song by Colombian singer-songwriter Shakira
from her sixth studio album She Wolf
(2009). The song was also released with a Spanish version, released mainly to Latin America and Spain, named "Lo Hecho Está Hecho" (English: What is done, is done), as was done with "She Wolf
" with Spanish version "Loba".
The song's official remix has a more urban sound, featuring additional vocals from Kid Cudi
and is featured on the American special edition of the album, as well as some editions of her album Sale el Sol
.
The Spanish Version Lo Hecho Está Hecho's official remix features vocals from Pitbull
and its featured on the Re-release of Loba in Latin America.
on October 13, 2009, and on Saturday Night Live
on October 17, 2009. She performed the song at the 2009 MTV Europe Music Awards
in Berlin on November 5, 2009, and later on November 15, on the British television programme The X Factor
, but in some countries of Latin America failed in some charts, like in Brazil.
said the song is "Brilliant... probably more brilliant than She Wolf... it is not as spooky and deranged as 'She Wolf' and is, in fact, very nice 'n' touching... it's Shakira but different". Nick Levine from Digital Spy
gave a positive review, saying that: "our hip-wiggling heroine sings, before admitting that she went back for more the next night. The Neptunes, meanwhile, lay down a taut, contemporary production comprising marching band beats, bouncy synths and an infectious "ey-ey-ey" hook. The result? Quality dance-pop from an artist currently oozing... hold on, don't let your mind run away from you... confidence". Evan Sawdey from PopMatters
said, positively, that: "Did It Again is a bawdy little electro-number where the Neptunes get everything right, as bubbly synths and military drum patterns surround Shakira's vixen-as-tease lyrics—arguably Shakira's strongest suit—the whole thing perfectly apt for a weekend club excursion". Sal Cinquemani from Slant magazine opined that: "Did It Again features marching-bad percussion and an "Umbrella
"-esque vocal hook."
on September 17 and September 18, 2009, in Los Angeles, California. It was released on October 30, 2009. A video for the Spanish version was also released. The video begins with Korean female drummers performing the "Samgomu" ("Three Drum Dance") as the beat starts. Shakira is seen in a sauna with her friends wearing all white outfits, and later the video cuts to a scene where Shakira is with her love interest (played by b-boy Daniel "Cloud" Campos) in a room where she openly challenges him to a romantic martial arts duel alone on top of the bed. Shakira initially gains the upper hand, but is outflanked by her love interest. After a few minutes, the competitors take a break to get intimate. After a few more moments, the competitors resume the battle. Although the love interest is powerful, he is no match for Shakira's advanced beauty and more focused combat skills. She manages to defeat him in combat. It also shows scenes of Shakira singing alone in the bed after winning the battle. In the last scene Shakira dances in a hall in a sequined outfit and the footage cuts in between scenes of Shakira and the Korean female drummers, drumming as Shakira is dancing.
According to Shakira the main influences for this video were Lawrence Alma-Tadema
paintings and jidba, a sort of an intense trance which is part of the Lila, a traditional ritual of Morocco.
A video for the remix featuring Kid Cudi premiered in December 2009.
Latin American download
Germany maxi-CD
Turkey digital single
Latin America/Spain download single
France/UK download single
on November 15, 2009 at #135, then climbed to #26 based on downloads alone after exposure of the song via Shakira's performance on the popular TV show The X Factor
. This marks her tenth consecutive top 40 hit in the UK. For the same reason it also impacted the Irish Singles Chart
where it has so far managed to peak at number 17. The song debuted at 5 on the Billboard Bubbling Under Hot 100 chart due to strong digital sales following the album's release. While reaching number one on the US Dance Chart. The Spanish version (Lo hecho está hecho) became another hit for Shakira in Latinoamerica.
Shakira
Shakira Isabel Mebarak Ripoll , known professionally as Shakira , is a Colombian singer who emerged in the music scene of Colombia and Latin America in the early 1990s...
from her sixth studio album She Wolf
She Wolf (album)
She Wolf is the sixth studio album by Colombian singer-songwriter Shakira, first released on October 9, 2009 through Epic Records and Sony Music Latin. The album sees Shakira shift from Latin pop and pop rock to electropop while also exploring dancehall...
(2009). The song was also released with a Spanish version, released mainly to Latin America and Spain, named "Lo Hecho Está Hecho" (English: What is done, is done), as was done with "She Wolf
She Wolf (song)
She Wolf is a song by Colombian singer–songwriter Shakira taken from her third English-language studio album of the same name. Shakira wrote and produced the track with John Hill, and Sam Endicott...
" with Spanish version "Loba".
The song's official remix has a more urban sound, featuring additional vocals from Kid Cudi
Kid Cudi
Scott Ramon Seguro Mescudi , better known by his stage name Kid Cudi , sometimes stylized KiD CuDi, is an American rapper, singer and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the...
and is featured on the American special edition of the album, as well as some editions of her album Sale el Sol
Sale el Sol
Sale el sol is the seventh studio album by Colombian singer-songwriter Shakira, released on October 19, 2010. The album cover was released on August 31, 2010...
.
The Spanish Version Lo Hecho Está Hecho's official remix features vocals from Pitbull
Pitbull (rapper)
Armando Christian Pérez , better known by his stage name Pitbull, is an American rapper, singer-songwriter and record producer. His first recorded performance was from the Lil Jon album Kings of Crunk in 2002, after which he released his debut album in 2004 titled M.I.A.M.I. under TVT Records...
and its featured on the Re-release of Loba in Latin America.
Promotion
Shakira taped a performance of the song on Jimmy Kimmel Live! on September 15, 2009, for an episode that aired on September 18, 2009. Shakira also performed it on Dancing with the StarsDancing with the Stars
Dancing with the Stars is the name of several international television series based on the format of the British TV series Strictly Come Dancing, which is distributed by BBC Worldwide – the commercial arm of the BBC. Currently the format has been licensed to over 35 countries...
on October 13, 2009, and on Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...
on October 17, 2009. She performed the song at the 2009 MTV Europe Music Awards
MTV Europe Music Awards
The MTV Europe Music Awards were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider...
in Berlin on November 5, 2009, and later on November 15, on the British television programme The X Factor
The X Factor (UK)
The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...
, but in some countries of Latin America failed in some charts, like in Brazil.
Critical reception
PopjusticePopjustice
Popjustice is a music website founded in 2000 and is the work of UK freelance music journalist Peter Robinson, who has worked for NME, The Guardian, Attitude and many others....
said the song is "Brilliant... probably more brilliant than She Wolf... it is not as spooky and deranged as 'She Wolf' and is, in fact, very nice 'n' touching... it's Shakira but different". Nick Levine from Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
gave a positive review, saying that: "our hip-wiggling heroine sings, before admitting that she went back for more the next night. The Neptunes, meanwhile, lay down a taut, contemporary production comprising marching band beats, bouncy synths and an infectious "ey-ey-ey" hook. The result? Quality dance-pop from an artist currently oozing... hold on, don't let your mind run away from you... confidence". Evan Sawdey from PopMatters
PopMatters
PopMatters is an international webzine of cultural criticism that covers many aspects of popular culture. PopMatters publishes reviews, interviews, and detailed essays on most cultural products and expressions in areas such as music, television, films, books, video games, comics, sports, theater,...
said, positively, that: "Did It Again is a bawdy little electro-number where the Neptunes get everything right, as bubbly synths and military drum patterns surround Shakira's vixen-as-tease lyrics—arguably Shakira's strongest suit—the whole thing perfectly apt for a weekend club excursion". Sal Cinquemani from Slant magazine opined that: "Did It Again features marching-bad percussion and an "Umbrella
Umbrella (song)
"Umbrella" is a song recorded by Barbadian singer Rihanna, featuring a rap verse by Jay-Z. The song was written by The-Dream, Christopher Stewart, Kuk Harrell and Jay-Z, and was produced by Stewart and The-Dream for Rihanna's third studio album, Good Girl Gone Bad...
"-esque vocal hook."
Music video
The music video for the song was directed by Sophie MullerSophie Muller
Sophie Muller is a British music video director, noted for her long-time collaborations with artists like Sophie Ellis-Bextor, No Doubt, Sade, Shakira, Shakespears Sister, Garbage, Blur, Annie Lennox and Eurythmics.-Background:...
on September 17 and September 18, 2009, in Los Angeles, California. It was released on October 30, 2009. A video for the Spanish version was also released. The video begins with Korean female drummers performing the "Samgomu" ("Three Drum Dance") as the beat starts. Shakira is seen in a sauna with her friends wearing all white outfits, and later the video cuts to a scene where Shakira is with her love interest (played by b-boy Daniel "Cloud" Campos) in a room where she openly challenges him to a romantic martial arts duel alone on top of the bed. Shakira initially gains the upper hand, but is outflanked by her love interest. After a few minutes, the competitors take a break to get intimate. After a few more moments, the competitors resume the battle. Although the love interest is powerful, he is no match for Shakira's advanced beauty and more focused combat skills. She manages to defeat him in combat. It also shows scenes of Shakira singing alone in the bed after winning the battle. In the last scene Shakira dances in a hall in a sequined outfit and the footage cuts in between scenes of Shakira and the Korean female drummers, drumming as Shakira is dancing.
According to Shakira the main influences for this video were Lawrence Alma-Tadema
Lawrence Alma-Tadema
Lawrence Alma-Tadema, OM, RA was a Dutch painter.Born in Dronrijp, the Netherlands, and trained at the Royal Academy of Antwerp, Belgium, he settled in England in 1870 and spent the rest of his life there...
paintings and jidba, a sort of an intense trance which is part of the Lila, a traditional ritual of Morocco.
A video for the remix featuring Kid Cudi premiered in December 2009.
Track listing and formats
Worldwide digital download- "Did It Again" — 3:12
Latin American download
- "Lo Hecho Está Hecho" — 4:25
Germany maxi-CD
- "Did It Again" — 3:12
- "Did It Again" Benassi Remix — 5:55
Turkey digital single
- "Did It Again" — 3:12
- "Did It Again" (featuring Kid Cudi) — 5:55
- "Lo Hecho Está Hecho" — 4:25
Latin America/Spain download single
- "Did It Again" — 3:12
- "Did It Again" (featuring Kid Cudi) Benassi Remix — 5:58
- "Lo Hecho Está Hecho" (featuring Pitbull) — 4:24
- "Did It Again" music video — 3:29
France/UK download single
- "Did It Again" — 3:12
- "Did It Again" (featuring Kid CudiKid CudiScott Ramon Seguro Mescudi , better known by his stage name Kid Cudi , sometimes stylized KiD CuDi, is an American rapper, singer and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the...
) — 3:47 - "Did It Again" (featuring Kid Cudi) BenassiBenny BenassiMarco Benassi , better known as Benny Benassi, is a Grammy Award winning Italian disc jockey and record producer of electro house music. He is best known for his 2002 summer club hit "Satisfaction"...
Remix — 5:58 - "Did It Again" (featuring Kid Cudi) Superchumbo Remix — 7:41
- "Did It Again" (featuring Kid Cudi) DJ Laz Extended Remix — 4:02
Covers
- Indie band Everything EverythingEverything EverythingEverything Everything are a British indie band that formed in late 2007, originate from Newcastle, Kent and Guernsey, and reside in Manchester. The band rose to fame when they were revealed as part of the BBC's Sound of 2010 poll on 7 December 2009...
covered the song live at The Reading and Leeds Festival 2010Reading and Leeds FestivalsThe Reading and Leeds Festivals are a pair of annual music festivals that take place in Reading and Leeds in England. The events take place simultaneously on the Friday, Saturday and Sunday of the August bank holiday weekend, sharing the same bill. The Reading Festival is held at Little John's Farm...
.
Chart performance
"Did It Again" entered the UK Singles ChartUK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
on November 15, 2009 at #135, then climbed to #26 based on downloads alone after exposure of the song via Shakira's performance on the popular TV show The X Factor
The X Factor (UK series 6)
The sixth series of British television music competition The X Factor started on ITV on 22 August 2009 and was won by Joe McElderry on 13 December 2009. Cheryl Cole emerged as the winning mentor for the second consecutive year, the first time in the show's history that a mentor has won back-to-back...
. This marks her tenth consecutive top 40 hit in the UK. For the same reason it also impacted the Irish Singles Chart
Irish Singles Chart
The Irish Singles Chart is Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association and compiled on behalf of the IRMA by Chart-Track. Chart rankings are based on sales, which are compiled through over-the-counter retail data captured...
where it has so far managed to peak at number 17. The song debuted at 5 on the Billboard Bubbling Under Hot 100 chart due to strong digital sales following the album's release. While reaching number one on the US Dance Chart. The Spanish version (Lo hecho está hecho) became another hit for Shakira in Latinoamerica.
| Chart (2009/2010) | Peak position |
|---|---|
| "Did It Again" | |
| Chart (2009/2010) | Peak position |
|---|---|
| "Lo Hecho Está Hecho" | |
Chart procession and succession
|-Release history
| Region | Date | Format | Label(s) |
|---|---|---|---|
| France | October 16, 2009 | Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment... |
Jive Epic / Sony Music Ent. Sony Music Entertainment Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation.... |
| United Kingdom | RCA Records RCA Records RCA Records is one of the flagship labels of Sony Music Entertainment. The RCA initials stand for Radio Corporation of America , which was the parent corporation from 1929 to 1985 and a partner from 1985 to 1986.RCA's Canadian unit is Sony's oldest label... |
||
| Germany | November 27, 2009 | CD single CD single A CD single is a music single in the form of a standard size Compact Disc, not to be confused with the 3-inch CD single, which uses a smaller form factor. The format was introduced in the mid-1980s, but did not gain its place in the market until the early 1990s... |
Sony Music Entertainment |
Mexico
|
November 20, 2009 | Download bundle | |
| France | December 11, 2009 | Jive Epic / Sony Music Ent. | |
| United Kingdom | December 13, 2009 | RCA Records | |
| December 14, 2009 | CD single |