DiGi
Encyclopedia
DiGi Telecommunications Sdn. Bhd., DBA
DiGi, is a mobile service provider in Malaysia. It is owned in majority by Telenor
ASA of Norway
with 49%. On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network.
They were also the first to offer GPRS
(2.5G) and later EDGE
(2.75G) in Malaysia in 14 May 2004. DiGi primarily uses the GSM1800 band with the network code of 50216.
DiGi is listed on the Bursa Malaysia
under the Infrastructure category.
It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability
mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to DiGi. At the moment, switching to DiGi is free.
, data plans and services, international roaming, international calling card and WAP
services.
DiGi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of DiGi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.
DiGi is also the second operator in Malaysia to offer the iPhone
on April 1, 2010. Although its plans are cheaper than Maxis
iValue plans, the price of the iPhones sold are higher than Maxis
DiGi is the first Telco in Malaysia to introduce Mobile Number Selection service which was implemented in 2008. This service enable the subscriber to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile number.
DiGi's Turbo 3G has a speed of 14.4 Mbit/s HSPA
. Turbo 3G covers now most populated areas in Malaysia. This service is available for their prepaid,postpaid and broadband users.
But their 3G network can be access in maximum 384 kbit/s in their mobile phones and 700 kbit/s broadband speed. You can check the coverage at the link provided.
http://www.digi.com.my/internet/coverage.html
, Celcom
and U Mobile
and Mobile virtual network operator
(MVNO) TuneTalk http://www.tunetalk.com, XOX COM
.
DiGi also competes indirectly with broadband services provider such as TM
, P1, Redtone, Amax.
campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.
Entitled “DiGi Yellow“, and taglined “DiGi’s WIDEST Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100
No.1 song "I Will Follow Him
" by Little Peggy March. Public response to the campaign was very positive
Doing business as
The phrase "doing business as" is a legal term used in the United States, meaning that the trade name, or fictitious business name, under which the business or operation is conducted and presented to the world is not the legal name of the legal person who actually own it and are responsible for it...
DiGi, is a mobile service provider in Malaysia. It is owned in majority by Telenor
Telenor
Telenor Group is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Today, Telenor Group is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia, working predominantly under the Telenor brand...
ASA of Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
with 49%. On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network.
They were also the first to offer GPRS
General Packet Radio Service
General packet radio service is a packet oriented mobile data service on the 2G and 3G cellular communication system's global system for mobile communications . GPRS was originally standardized by European Telecommunications Standards Institute in response to the earlier CDPD and i-mode...
(2.5G) and later EDGE
Enhanced Data Rates for GSM Evolution
Enhanced Data rates for GSM Evolution is a digital mobile phone technology that allows improved data transmission rates as a backward-compatible extension of GSM...
(2.75G) in Malaysia in 14 May 2004. DiGi primarily uses the GSM1800 band with the network code of 50216.
DiGi is listed on the Bursa Malaysia
Bursa Malaysia
Bursa Malaysia is an exchange holding company approved under Section 15 of the Capital Markets and Services Act 2007. It operates a fully integrated exchange, offering the complete range of exchange-related services including trading, clearing, settlement and depository services.- History :Bursa...
under the Infrastructure category.
It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability
Mobile number portability
Mobile number portability enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network operator to another.- General overview :MNP is implemented in different ways across the globe...
mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to DiGi. At the moment, switching to DiGi is free.
Products and services
DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMSSMS
SMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...
, data plans and services, international roaming, international calling card and WAP
Wireless Application Protocol
Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...
services.
DiGi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of DiGi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.
DiGi is also the second operator in Malaysia to offer the iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
on April 1, 2010. Although its plans are cheaper than Maxis
Maxis Communications
Maxis Communications Berhad is a Malaysian cellular operator company headquartered at Kuala Lumpur, Malaysia. It was started in the year 1993. It uses the dialing pref ix identifier of "012" , "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005,...
iValue plans, the price of the iPhones sold are higher than Maxis
Maxis Communications
Maxis Communications Berhad is a Malaysian cellular operator company headquartered at Kuala Lumpur, Malaysia. It was started in the year 1993. It uses the dialing pref ix identifier of "012" , "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005,...
DiGi is the first Telco in Malaysia to introduce Mobile Number Selection service which was implemented in 2008. This service enable the subscriber to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile number.
Turbo 3G
DiGi has a 3G network with name Turbo 3G launched at December 2009.DiGi's Turbo 3G has a speed of 14.4 Mbit/s HSPA
High Speed Packet Access
High Speed Packet Access is an amalgamation of two mobile telephony protocols, High Speed Downlink Packet Access and High Speed Uplink Packet Access , that extends and improves the performance of existing WCDMA protocols...
. Turbo 3G covers now most populated areas in Malaysia. This service is available for their prepaid,postpaid and broadband users.
But their 3G network can be access in maximum 384 kbit/s in their mobile phones and 700 kbit/s broadband speed. You can check the coverage at the link provided.
http://www.digi.com.my/internet/coverage.html
Top shareholders
- Telenor Asia Pte Ltd - Owning 49% majority controlling stake
- Goldman Sachs International (Goldman Sachs)
- SSBT Fund HG22 For Smallcap World Fund, Inc
- TimeDotCom Berhad
- Employees Provident Fund Board (Malaysian superannuation fund)
Competitors
DiGi competes directly with MaxisMaxis Communications
Maxis Communications Berhad is a Malaysian cellular operator company headquartered at Kuala Lumpur, Malaysia. It was started in the year 1993. It uses the dialing pref ix identifier of "012" , "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005,...
, Celcom
Celcom Berhad
Celcom Axiata Berhad, DBA Celcom, is the oldest mobile telecommunications company in Malaysia. Celcom is one of a member of the Axiata group of companies...
and U Mobile
U Mobile
U Mobile Sdn Bhd is Malaysia’s newest 3G service provider and was founded in 1998 as MiTV Networks Sdn Bhd. U Mobile is a wholly owned subsidiary of U Television Sdn Bhd which was formerly known as U Telecom Media Holdings Sdn Bhd and MiTV Corporation Sdn Bhd....
and Mobile virtual network operator
Mobile virtual network operator
A mobile virtual network operator is a company that provides mobile phone services but does not have its own licensed frequency allocation of radio spectrum, nor does it necessarily have all of the infrastructure required to provide mobile telephone service...
(MVNO) TuneTalk http://www.tunetalk.com, XOX COM
XOX COM
XOX COM is a mobile virtual network operator in Malaysia. It uses the Celcom 2G and 3G network and was allocated the mobile number prefix of 010 by the MCMC. XOX aims to serve a niche target market of the Chinese community.-External links:*...
.
DiGi also competes indirectly with broadband services provider such as TM
Telekom Malaysia
Telekom Malaysia Berhad , DBA TM, is the largest integrated solutions provider in Malaysia, and one of Asia's leading communications companies, with a market capitalisation of RM13.9 billion and a workforce of 26,629 employees. Established as the Telecommunications Department of Malaya in 1946, it...
, P1, Redtone, Amax.
Yellow Coverage Fellow TVCs
At the end of 2006, DiGi relaunched its brandBrand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.
Entitled “DiGi Yellow“, and taglined “DiGi’s WIDEST Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
No.1 song "I Will Follow Him
I Will Follow Him
"I Will Follow Him" is a song recorded by Little Peggy March. The music was written by Franck Pourcel and Paul Mauriat . It was adapted by Arthur Altman...
" by Little Peggy March. Public response to the campaign was very positive