Den Fujita
Encyclopedia
Den Fujita was a wealthy Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese founder of McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

.

Background

Fujita was born in Osaka, Japan to a Christian
Christian
A Christian is a person who adheres to Christianity, an Abrahamic, monotheistic religion based on the life and teachings of Jesus of Nazareth as recorded in the Canonical gospels and the letters of the New Testament...

 mother and father who worked in a foreign company. Fujita, who was entirely ethnically Japanese, was reared differently from most other Japanese children. With a command of the English language
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

, he served as a translator during high school. However, after World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, Fujita found his life altered by the death of his father and the destruction of his house. Fujita was educated at the University of Tokyo
University of Tokyo
, abbreviated as , is a major research university located in Tokyo, Japan. The University has 10 faculties with a total of around 30,000 students, 2,100 of whom are foreign. Its five campuses are in Hongō, Komaba, Kashiwa, Shirokane and Nakano. It is considered to be the most prestigious university...

 law school and after graduating in 1951, he decided to work at the importing business he started while attending the University.

McDonald's Japan

After his first McDonald's meal in 1967, Fujita was amazed by its efficiency and popularity. After selling imported bags and shoes, Fujita seized on the opportunity to start McDonald's franchises
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

 in Japan in 1971. He opened his first McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 in Mitsukoshi
Mitsukoshi
is an international department store chain with headquarters in Tokyo, Japan. Mitsukoshi Ltd. has amalgamated with Isetan Co.,Ltd ,and changed company name to Isetan Mitsukoshi Ltd.- History :...

 department store in Ginza
Ginza
is a district of Chūō, Tokyo, located south of Yaesu and Kyōbashi, west of Tsukiji, east of Yūrakuchō and Uchisaiwaichō, and north of Shinbashi.It is known as an upscale area of Tokyo with numerous department stores, boutiques, restaurants and coffeehouses. Ginza is recognized as one of the most...

 (銀座三越), an upscale district in Tokyo, Japan. McDonald's Japan now has 3,800 restaurants, earning revenue of approximately $4 billion a year (60% of the hamburger market). Much of the success was due to the Japanese styled offerings such as the Teriyaki
Teriyaki
Teriyaki is a cooking technique used in Japanese cuisine in which foods are broiled or grilled in a sweet soy sauce marinade...

 McBurger (テリヤキマックバーガー) and Chicken Tatsuta (チキンタツタ). After building McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 presence in Japan and building a net worth of about $1 billion, Fujita retired on March 5, 2003. His ambitions, however, did not recede with age as he predicted that there would be 10,000 McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 in Japan by 2010. In December 2003, McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 paid $57 million (estimated) for canceling its contract with Fujita & Co. (Fujita's consulting company) along with a $24 million retirement bonus. Fujita's family held a 25% stake in McDonald's Japan until selling it to Longreach private equity fund in 2005. At the time the shares had a market value of $674 million.

Other Roles

Fujita served on the board of Softbank
SoftBank
is a Japanese telecommunications and internet corporation, with operations in broadband, fixed-line telecommunications, e-Commerce, Internet, broadmedia, technology services, finance, media and marketing, and other businesses....

, whose Korean-Japanese founder, Masayoshi Son
Masayoshi Son
Masayoshi Son , born a Zainichi Korean and now a naturalized Japanese citizen, is a businessman and the founder and current chief executive officer of SoftBank Capital, and the chief executive officer of SoftBank Mobile...

, once idolized Fujita as a boy. He served as Vice-Chairman of Toys 'R' Us Japan. Fujita wrote eight books on business strategy.

His own words:

He printed these words in one of the notebooks used in his company.

Death

Den Fujita died of heart failure on April 21, 2004. Two days later, McDonald's CEO Jim Cantalupo
Jim Cantalupo
James Richard Cantalupo was an American executive, serving as chairman and chief executive officer of McDonald's Corporation until his sudden death by heart attack at the age of 60.-Life:...

 died of a heart attack
Myocardial infarction
Myocardial infarction or acute myocardial infarction , commonly known as a heart attack, results from the interruption of blood supply to a part of the heart, causing heart cells to die...

.

Awards and honors

  • Business Week: The Stars of Asia Managers (2001)
  • Forbes
    Forbes
    Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...

    : World's Richest People (1999 - )
  • Blue Ribbon Award
    Blue Ribbon Award
    Blue Ribbon Award can refer to:* Blue Ribbon Award , an annual award presented by the Japan Railfan Club* Blue Ribbon Awards, annual Japanese film awards* Blue Ribbon Award of Excellence in Education, awarded by the Blue Ribbon Schools Program...

     for business achievement from Emperor Hirohito (1986)

External links


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