David Cracknell
Encyclopedia
David Cracknell is a media and reputation management expert and former journalist in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. Formerly Political Editor of The Sunday Times
The Sunday Times
The Sunday Times is a British Sunday newspaper.The Sunday Times may also refer to:*The Sunday Times *The Sunday Times *The Sunday Times *The Sunday Times...

, he is currently head of his own public relations firm, Big Tent Communications. The PR Week Powerbook of the most influential PRs describes him as "ambitious, pragmatic"

Biography

Cracknell attend Forest School in London and later went on to Pembroke College, Oxford
Pembroke College, Oxford
Pembroke College is one of the constituent colleges of the University of Oxford in England, located in Pembroke Square. As of 2009, Pembroke had an estimated financial endowment of £44.9 million.-History:...

 and the University of Southampton
University of Southampton
The University of Southampton is a British public university located in the city of Southampton, England, a member of the Russell Group. The origins of the university can be dated back to the founding of the Hartley Institution in 1862 by Henry Robertson Hartley. In 1902, the Institution developed...

. Prior to launching his own consultancy in 2008, he covered politics for newspapers for over 15 years, including stints at the Sunday Telegraph
Sunday Telegraph
The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961. It is the sister paper of The Daily Telegraph, but is run separately with a different editorial staff, although there is some cross-usage of stories...

, Press Association
Press Association
The Press Association is the national news agency of the United Kingdom and Ireland, supplying multimedia news content to almost all national and regional newspapers, television and radio news, as well as many websites with text, pictures, video and data content globally...

 and finally being political editor at The Sunday Times
The Sunday Times
The Sunday Times is a British Sunday newspaper.The Sunday Times may also refer to:*The Sunday Times *The Sunday Times *The Sunday Times *The Sunday Times...

. He also helped found Sunday Business
Sunday Business
Sunday Business was a national Sunday broadsheet financial newspaper published in the United Kingdom, which ran from 1996 to 2006, when it was turned into a magazine called The Business....

 with Jeff Randall
Jeff Randall (journalist)
Jeff William Randall is a journalist, who presents Jeff Randall Live, a business and politics show on Sky News...

 in 1998.

Following his departure from The Sunday Times
The Sunday Times
The Sunday Times is a British Sunday newspaper.The Sunday Times may also refer to:*The Sunday Times *The Sunday Times *The Sunday Times *The Sunday Times...

, he was a Managing Director at PR firm FD, formerly Financial Dynamics, as well as being Chairman of its public affairs division, where he advised Northern Rock
Northern Rock
Northern Rock plc is a British bank, best known for becoming the first bank in 150 years to suffer a bank run after having had to approach the Bank of England for a loan facility, to replace money market funding, during the credit crisis in 2007.  Having failed to find a commercial buyer for...

 on its recovery plan following the bank being taken into public ownership. He left in August 2008 to found his own communications firm, Big Tent Communications, of which he is Managing Director. He is also a Director of The Enterprise Forum
The Enterprise Forum
The Enterprise Forum is an independent, British, not-for-profit organisation that was founded in 1997 to facilitate discussions on policy between the Business Community and the Conservative Party...

 .

He was listed in the PR Week Powerbook in 2008, a "collection of the most powerful people in PR".

In 2007 Cracknell played piano on a single by Gabrielle
Gabrielle (singer)
Louisa Gabrielle Bobb is a multi-platinum selling, BRIT Award winning English singer, who records under the name Gabrielle. Gabrielle began her career temping during the day and singing for free in London clubs at night...

 and Paul Weller
Paul Weller
Paul Weller is an English singer-songwriter. Starting with the band The Jam , Weller then went on to branch out musically to a more soulful style with The Style Council...

 called "Why
Why (Gabrielle song)
"Why" is the lead single from Gabrielle's fifth studio album, Always . It was released on 17 September 2007 as a digital download and one week later on CD single. The single was first played on BBC Radio 2 by Ken Bruce and has since been added to the Radio 2 B-list...

".

External links

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