Danny Seo
Encyclopedia
Danny Seo, born April 22, 1977 is an Eco Stylist.
(April 22) in 1977, Danny has championed the natural biodiversity of our planet from a very young age. On his 12th birthday, he founded the organization Earth 2000 with just $23. By his 18th birthday, he transformed the Grassroots organization into the country's largest teenage activist charity spearheading worldwide campaigns on behalf of the environment.
Danny Seo calls his eco-friendly way living Simply Green. Through his books, television programs, magazine columns, and his how-to lifestyle lectures, Danny Seo continues to share his creative ideas on modern, eco-friendly living.
Danny has been named one of "40 Under 40" to watch by Crain's New York Business and in an honor of a lighter note, one of People magazine's "50 Most Beautiful People in the World" in 1998. He stars in a nationwide TV public service announcement campaign airing on HGTV
and TLC
encouraging Americans to recycle their old cell phones through a nonprofit program called Call2Recycle
, a program of the nonprofit Rechargeable Battery Recycling Corporation. A speaker at colleges, corporations and special events, Danny has given hundreds of keynote addresses at places including the College of William & Mary, and The State of the World Forums and the National Kitchen & Bath Association
. In May 2006, he gave the commencement speech to the University of California, Berkeley’s graduating class.
Danny maintains homes in Bucks County, Pennsylvania
that are often used in magazine photo shoots, TV shows and for editorial lookbooks featuring his products. He views his homes as living laboratories where new green ideas, tips and projects can be tested before written about in books, demonstrated on TV or shared on his website.
” to promote both books.
His first lifestyle book Conscious Style Home (St. Martin's Press; 2001) chronicles his renovation of his parents' Green Hills, Pennsylvania
home. Showcasing easy-to-find eco-friendly materials, the book received positive reviews in The New York Times
, Elle
, Food & Wine
, Elle Decor
, and USA Today
, which raved "Say 'environment' to Danny Seo, and it's as if you've punched the word into the search engine Google: Out roars an avalanche of ideas and references that threatens to scramble your brain."
His next books Simply Green Parties and Simply Green Giving highlight Danny's unique take and approach to stylish green living. Both books feature lush, colorful photography and clear, step-by-step instructions along with Danny's tips and how-to information on living the Simply Green way.
In 2008 Seo published Do Just One Thing: 2008 Day-to-Day Calendar, a daily calendar dispensing everyday ecological tips, this led to the creation of a new syndicated newspaper column of the same name distributed by Universal Syndicate to hundreds of newspapers nationwide.
As a columnist and contributing editor of Better Homes anf Gardens
, Danny gives tips and ideas in the Living Green section for the magazine’s 40+ million readers. He also pens a column on their companion website. Danny was formerly a contributing style editor to Country Home magazine and was one of the first editors ever hired to work on the now defunct Organic Style magazine.
In May 2007, Danny served as the co-guest editor of Elle's annual Green issue. He worked with activist Laurie David
and the Elle staff to create a number of green-themed fashion and lifestyle pieces for the pages of the magazine.
Danny has hosted the special "50 Ways to Save the Planet" for Fine Living and recently co-starred in "Red Hot & Green" on HGTV. He also created and hosted the series "Simply Green with Danny Seo." A best-of DVD was created titled “Simple Steps to a Greener Home” (Gaiam/GT Media).
Simmons has developed a Natural Care line of mattress products endorsed by Danny Seo. The collection will be available in select mattress retailers across the country in September 2008. www.naturalcarebed.com.
JCPenney
In January 2008 Seo announced on his blog that he was working with JCPenney as their Green Living Partner, advising on their Simply Green product designation campaign. Danny works with JCPenney throughout all levels of the company, from product design and methods to the practices done in-store and at the home corporate office. Simmons Natural Care will also be sold at select JCPenney retail locations and online.
Biography
Born on Earth DayEarth Day
Earth Day is a day that is intended to inspire awareness and appreciation for the Earth's natural environment. The name and concept of Earth Day was allegedly pioneered by John McConnell in 1969 at a UNESCO Conference in San Francisco. The first Proclamation of Earth Day was by San Francisco, the...
(April 22) in 1977, Danny has championed the natural biodiversity of our planet from a very young age. On his 12th birthday, he founded the organization Earth 2000 with just $23. By his 18th birthday, he transformed the Grassroots organization into the country's largest teenage activist charity spearheading worldwide campaigns on behalf of the environment.
Danny Seo calls his eco-friendly way living Simply Green. Through his books, television programs, magazine columns, and his how-to lifestyle lectures, Danny Seo continues to share his creative ideas on modern, eco-friendly living.
Danny has been named one of "40 Under 40" to watch by Crain's New York Business and in an honor of a lighter note, one of People magazine's "50 Most Beautiful People in the World" in 1998. He stars in a nationwide TV public service announcement campaign airing on HGTV
HGTV
HGTV , is a cable-television network operating in the United States and Canada, broadcasting a variety of home and garden improvement, maintenance, renovation, craft and remodeling shows...
and TLC
TLC (TV channel)
TLC is an American cable TV specialty channel which initially focused on educational content. Since 1991 TLC has been owned by Discovery Communications, the same company that operates the Discovery Channel, Animal Planet and The Science Channel, as well as other learning-themed networks...
encouraging Americans to recycle their old cell phones through a nonprofit program called Call2Recycle
Call2Recycle
Call2Recycle® is the only free rechargeable battery and cell phone collection program in North America. Since 1996, Call2Recycle has diverted over 60 million pounds of rechargeable batteries from the solid waste stream and through a network of 30,000 public and 30,000 private collection sites...
, a program of the nonprofit Rechargeable Battery Recycling Corporation. A speaker at colleges, corporations and special events, Danny has given hundreds of keynote addresses at places including the College of William & Mary, and The State of the World Forums and the National Kitchen & Bath Association
National Kitchen & Bath Association
The National Kitchen & Bath Association is an international non-profit trade association for kitchen and bath professionals with over 36,000 members across North America. The NKBA provides resources for consumers and industry professionals and promotes professionalism and ethical business practices...
. In May 2006, he gave the commencement speech to the University of California, Berkeley’s graduating class.
Danny maintains homes in Bucks County, Pennsylvania
Bucks County, Pennsylvania
- Industry and commerce :The boroughs of Bristol and Morrisville were prominent industrial centers along the Northeast Corridor during World War II. Suburban development accelerated in Lower Bucks in the 1950s with the opening of Levittown, Pennsylvania, the second such "Levittown" designed by...
that are often used in magazine photo shoots, TV shows and for editorial lookbooks featuring his products. He views his homes as living laboratories where new green ideas, tips and projects can be tested before written about in books, demonstrated on TV or shared on his website.
Books and magazines
At age 19, Danny wrote the book Generation React (Ballantine; 1999), which chronicled his teenage years as the founder and President of a national environmental organization. In 2001, he wrote the follow-up Heaven on Earth, which gave readers simple and easy strategies to making a difference in their own communities. He appeared on “The Oprah Winfrey ShowThe Oprah Winfrey Show
The Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....
” to promote both books.
His first lifestyle book Conscious Style Home (St. Martin's Press; 2001) chronicles his renovation of his parents' Green Hills, Pennsylvania
Green Hills, Pennsylvania
Green Hills is a borough in Washington County, Pennsylvania, United States. The population was 18 at the 2000 census, making it the third-least-populous borough in the state. Only S.N.P.J. and Centralia are smaller...
home. Showcasing easy-to-find eco-friendly materials, the book received positive reviews in The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, Elle
Elle (magazine)
Elle is a worldwide magazine of French origin that focuses on women's fashion, beauty, health, and entertainment. Elle is also the world's largest fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means "she".-History:Elle was founded in...
, Food & Wine
Food & Wine
Food & Wine is a monthly magazine published by American Express Publishing. It was founded in 1978 by Ariane and Michael Batterberry. It features recipes, cooking tips, travel information, restaurant reviews, chefs, wine pairings and seasonal/holiday content and has been credited by The New York...
, Elle Decor
Elle Decor
Elle Decor is a magazine published by Hearst Magazines, who bought Hachette Filipacchi Media U.S. in 2011, that focuses on home decor.-Featured designers:...
, and USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
, which raved "Say 'environment' to Danny Seo, and it's as if you've punched the word into the search engine Google: Out roars an avalanche of ideas and references that threatens to scramble your brain."
His next books Simply Green Parties and Simply Green Giving highlight Danny's unique take and approach to stylish green living. Both books feature lush, colorful photography and clear, step-by-step instructions along with Danny's tips and how-to information on living the Simply Green way.
In 2008 Seo published Do Just One Thing: 2008 Day-to-Day Calendar, a daily calendar dispensing everyday ecological tips, this led to the creation of a new syndicated newspaper column of the same name distributed by Universal Syndicate to hundreds of newspapers nationwide.
As a columnist and contributing editor of Better Homes anf Gardens
Better Homes and Gardens (magazine)
Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in Chief is Gayle Butler. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per...
, Danny gives tips and ideas in the Living Green section for the magazine’s 40+ million readers. He also pens a column on their companion website. Danny was formerly a contributing style editor to Country Home magazine and was one of the first editors ever hired to work on the now defunct Organic Style magazine.
In May 2007, Danny served as the co-guest editor of Elle's annual Green issue. He worked with activist Laurie David
Laurie David
Laurie David is an American environmental activist. She serves as a trustee on the Natural Resources Defense Council and a member of the Advisory Board of the Children's Nature Institute and is a contributing blogger to The Huffington Post.-Personal life:David was born as Laurie Ellen Lennard, and...
and the Elle staff to create a number of green-themed fashion and lifestyle pieces for the pages of the magazine.
Television
As the Environmental Lifestyle Contributor on The CBS Early Show, Danny regularly shares seasonal and timely how-to information in the series "Going Green." From choosing the best solar lighting to detoxing your home, millions of viewers tune in to The Early Show to learn and see from Danny the latest and greatest in green tips and products.Danny has hosted the special "50 Ways to Save the Planet" for Fine Living and recently co-starred in "Red Hot & Green" on HGTV. He also created and hosted the series "Simply Green with Danny Seo." A best-of DVD was created titled “Simple Steps to a Greener Home” (Gaiam/GT Media).
Corporate partnerships
SimmonsSimmons has developed a Natural Care line of mattress products endorsed by Danny Seo. The collection will be available in select mattress retailers across the country in September 2008. www.naturalcarebed.com.
JCPenney
In January 2008 Seo announced on his blog that he was working with JCPenney as their Green Living Partner, advising on their Simply Green product designation campaign. Danny works with JCPenney throughout all levels of the company, from product design and methods to the practices done in-store and at the home corporate office. Simmons Natural Care will also be sold at select JCPenney retail locations and online.