Daniel Chandler
Encyclopedia
Daniel Chandler is a British visual semiotician based (since 2001) at the department of Theatre, Film and Television Studies at Aberystwyth University (where he has taught since 1989). His best-known publication is Semiotics: The Basics (Routledge: 1st edn 2002, 2nd edn 2007), which is frequently used as a basis for University courses in semiotics, and the online version 'Semiotics for Beginners' (online since 1995). He has a particular interest in the visual semiotics
of gender
and advertising
.
Trained as a schoolteacher at Magdalene College, Cambridge
, Chandler began his career teaching English in middle and high school classrooms in the 1970s and 1980s. He adopted a progressive, constructivist philosophy of education at a time when microcomputers were first introduced into the classroom. Resisting the hyped image of computing in education as a boon to instructional productivity,
Chandler recognized the computer as a tool for learning, but he rejected a prevailing objectivism that considered data as information, and information as knowledge. He held a constructivist view that data is translated into information by human beings, not computers, and humans negotiate
the meaning of information by means of dialog and discussion (Chandler, 1990a). The computer, for Chandler, was not a teaching machine, but a medium of expression for young learners. His early adoption of computers in the classroom led to the publication of several authored and edited texts related to computing in education. He left the classroom in 1981 and set up an independent consultancy, notably serving as a design consultant for Acornsoft
on the development of educational software for use by the BBC.
In 1989, Chandler returned to academia, joining the Education department at Aberystwyth University. His initial role as a lecturer in educational technology soon shifted to that of a lecturer in media theory, and in 2001 he moved to the department of Theatre, Film, and Television Studies as a lecturer in Media and Communication Studies.
His (1993) dissertation on 'The Experience of Writing' focused on the phenomenology of writing. That work led to the (1995) text, 'The Act of Writing' which he posted freely on the World Wide Web. Where the tendency of most authors had been to withhold their work from online access for multiple reasons, Chandler was never so inhibited. Self publishing 'The Act of Writing' was one of multiple experiments that he launched in an exploration of the Web's possibilities as a medium for teaching. In 1994 he began placing lecture materials online for use by his own students. This practice of open access proved successful and rewarding. As the richness of this material evolved in the ensuing months, and as the population of Internet users exploded in the mid 1990s, Chandler's site quickly attracted an international audience of students, scholars, and mediaphiles hungry for rewarding academic content. The MCS Web offered tangible content that went beyond the typical outlines, bibliographies and promotional material hosted on most academic and commercial sites of the time. The Media and Communications Studies site established itself as a premier online academic resource for theoretical and educational material in the fields of Rhetoric, Communication Studies, Semiotics, Media, and Contemporary Philosophy.
Chandler's teaching has straddled the spectrum of communication studies, though a significant focus of his work has centered on contemporary philosophies of communication, and specifically on Semiotics. Chandler's initial frustration as a lecturer was the severe lack of lucid and cogent introductory texts on the subject (Chandler, 2002, p. xv). This led him to prepare a series of materials on semiotics, written in a language and style that would be comprehensible to his own undergraduate students. He placed these lectures on the World Wide Web to augment the already rich set of openly accessible materials that he had prepared for his students. Over time, this set of lectures took the form of an online book, Semiotics for Beginners. The text attracted the attention of numerous other professors in search of materials to augment their own lectures. Most notably, Chandler credits the philosopher A. C. Grayling
for encouraging him to submit his online work for print publication. The first edition of Semiotics: the Basics was published by Routledge in 2002. Routledge released a second edition in 2007.
Semiotics
Semiotics, also called semiotic studies or semiology, is the study of signs and sign processes , indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication...
of gender
Gender
Gender is a range of characteristics used to distinguish between males and females, particularly in the cases of men and women and the masculine and feminine attributes assigned to them. Depending on the context, the discriminating characteristics vary from sex to social role to gender identity...
and advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
.
Trained as a schoolteacher at Magdalene College, Cambridge
Magdalene College, Cambridge
Magdalene College is a constituent college of the University of Cambridge, England.The college was founded in 1428 as a Benedictine hostel, in time coming to be known as Buckingham College, before being refounded in 1542 as the College of St Mary Magdalene...
, Chandler began his career teaching English in middle and high school classrooms in the 1970s and 1980s. He adopted a progressive, constructivist philosophy of education at a time when microcomputers were first introduced into the classroom. Resisting the hyped image of computing in education as a boon to instructional productivity,
Chandler recognized the computer as a tool for learning, but he rejected a prevailing objectivism that considered data as information, and information as knowledge. He held a constructivist view that data is translated into information by human beings, not computers, and humans negotiate
the meaning of information by means of dialog and discussion (Chandler, 1990a). The computer, for Chandler, was not a teaching machine, but a medium of expression for young learners. His early adoption of computers in the classroom led to the publication of several authored and edited texts related to computing in education. He left the classroom in 1981 and set up an independent consultancy, notably serving as a design consultant for Acornsoft
Acornsoft
Acornsoft was the software arm of Acorn Computers Ltd, and a major publisher of software for the BBC Micro and Acorn Electron. As well as games, they also produced a large number of educational titles, extra computer languages and business and utility packages - these included ROM-based word...
on the development of educational software for use by the BBC.
In 1989, Chandler returned to academia, joining the Education department at Aberystwyth University. His initial role as a lecturer in educational technology soon shifted to that of a lecturer in media theory, and in 2001 he moved to the department of Theatre, Film, and Television Studies as a lecturer in Media and Communication Studies.
His (1993) dissertation on 'The Experience of Writing' focused on the phenomenology of writing. That work led to the (1995) text, 'The Act of Writing' which he posted freely on the World Wide Web. Where the tendency of most authors had been to withhold their work from online access for multiple reasons, Chandler was never so inhibited. Self publishing 'The Act of Writing' was one of multiple experiments that he launched in an exploration of the Web's possibilities as a medium for teaching. In 1994 he began placing lecture materials online for use by his own students. This practice of open access proved successful and rewarding. As the richness of this material evolved in the ensuing months, and as the population of Internet users exploded in the mid 1990s, Chandler's site quickly attracted an international audience of students, scholars, and mediaphiles hungry for rewarding academic content. The MCS Web offered tangible content that went beyond the typical outlines, bibliographies and promotional material hosted on most academic and commercial sites of the time. The Media and Communications Studies site established itself as a premier online academic resource for theoretical and educational material in the fields of Rhetoric, Communication Studies, Semiotics, Media, and Contemporary Philosophy.
Chandler's teaching has straddled the spectrum of communication studies, though a significant focus of his work has centered on contemporary philosophies of communication, and specifically on Semiotics. Chandler's initial frustration as a lecturer was the severe lack of lucid and cogent introductory texts on the subject (Chandler, 2002, p. xv). This led him to prepare a series of materials on semiotics, written in a language and style that would be comprehensible to his own undergraduate students. He placed these lectures on the World Wide Web to augment the already rich set of openly accessible materials that he had prepared for his students. Over time, this set of lectures took the form of an online book, Semiotics for Beginners. The text attracted the attention of numerous other professors in search of materials to augment their own lectures. Most notably, Chandler credits the philosopher A. C. Grayling
A. C. Grayling
Anthony Clifford Grayling is a British philosopher. In 2011 he founded and became the first Master of New College of the Humanities, a private undergraduate college in London. Until June 2011, he was Professor of Philosophy at Birkbeck, University of London, where he taught from 1991...
for encouraging him to submit his online work for print publication. The first edition of Semiotics: the Basics was published by Routledge in 2002. Routledge released a second edition in 2007.