Dainik Bhaskar is an Indian
HindiStandard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
-language daily
newspaperA newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
published by D B Corp Ltd.. It was started in year 1958 from
Bhopal, the capital city of
Madhya PradeshMadhya Pradesh , often called the Heart of India, is a state in central India. Its capital is Bhopal and Indore is the largest city....
. , its national editor is Shravan Garg.
History
Dainik Bhaskar was first published in
Bhopal and
Gwalior of the central province.
The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name
Subah Savere in
Bhopal and
Good Morning India in
Gwalior in year 1957, it was renamed as
Bhaskar Samachar In 1958, it was renamed as
Dainik Bhaskar which is now 1st in India and 11th worldwide for the largest circulation of a daily newspaper.
Expansion outside Madhya Pradesh
By 1995, Dainik Bhaskar had displaced
NaiduniyaNaidunia, also Naiduniya, is a Hindi newspaper owned by NaiDunia Media Pvt. Ltd of Madhya Pradesh, India. The newspaper is based in Indore, with editions published in 14 cities including Delhi, Indore, Bhopal, Gwalior, Jabalpur, Raipur and Bilaspur.Naidunia was founded 5 June 1947 by Babu Labhchand...
as the No. 1 newspaper in
Madhya PradeshMadhya Pradesh , often called the Heart of India, is a state in central India. Its capital is Bhopal and Indore is the largest city....
(MP). The newspaper decided to expand outside MP, and identified
JaipurJaipur , also popularly known as the Pink City, is the capital and largest city of the Indian state of Rajasthan. Founded on 18 November 1727 by Maharaja Sawai Jai Singh II, the ruler of Amber, the city today has a population of more than 3.1 million....
, the capital city of Rajasthan, as the market with the highest potential.
Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper (in terms of circulation) on Day 1, with 50,000 copies. To achieve this target, it did a survey of 200,000 potential newspaper buying households in Jaipur. Instead of outsourcing the task of surveying households, it set up an in-house team of 700 surveyors. The team was highly trained in customer engagement, and was trained by experts in body language, grooming, posture, approach methods, social norms and rules etc. Based on survey feedback, they went back to each of the households surveyed, to show them a prototype of the newspaper and gave them the option to sign for an advance subscription. The customers were offered a subscription price of Rs. 1.50 (as against the newsstand price of Rs. 2) and a refund in case of dissatisfaction. When Dainik Bhaskar's first launch outside MP happened in Jaipur on 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies.
Rajasthan PatrikaRajasthan Patrika is a Hindi language daily newspaper published from Jaipur, Jodhpur, Bikaner, Udaipur, Kota and other cities of Rajasthan and from major Indian cities such as Bhopal, Indore, Jabalpur , Raipur, Ahmedabad, Gwalior, Kolkata, Chennai, New Delhi and Bangalore.-History:Rajasthan...
, the former No. 1, had a circulation of just 100,000 copies at that time.
The newspaper's next target was
ChandigarhChandigarh is a union territory of India that serves as the capital of two states, Haryana and Punjab. The name Chandigarh translates as "The Fort of Chandi". The name is from an ancient temple called Chandi Mandir, devoted to the Hindu goddess Chandi, in the city...
. It launched a customer survey in January 2000, covering 220,000 households. At that time, the
English languageEnglish is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
newspapers in Chandigarh outsold the Hindi newspapers by six times, with
The TribuneThe Tribune is an Indian English-language daily newspaper published from Chandigarh, New Delhi, Jalandhar, Dehradun and Bathinda. It was founded on 2 February 1881, in Lahore , by Sardar Dyal Singh Majithia, a public-spirited philanthropist, and is run by a trust comprising five eminent persons as...
as the leader (50,000 copies). Dainik Bhaskar's survey found that people in Chandigarh preferred English newspapers because of better quality. As a result, the newspaper concentrated on design, and incorporated the local Chandigarh dialect in the design, mixing Hindi and English. Dainik Bhaskar's second launch outside MP happened in Chandigarh in May 2000: it entered the market as No. 1 with 69,000 copies.
In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000 copies.
For its fourth launch outside MP, Dainik Bhaskar identified
AhmedabadAhmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...
,
Gujarat as the city with highest potential. It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name
Divya BhaskarDivya Bhaskar is a Gujarati newspaper in Gujarat, India, owned by D B Corp Ltd.. It is the largest circulated Gujarati daily, with the most number of editions in Gujarat.- Launch :...
, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat:
SuratSurat , also known as Suryapur, is the commercial capital city of the Indian state of Gujarat. Surat is India's Eighth most populous city and Ninth-most populous urban agglomeration. It is also administrative capital of Surat district and one of the fastest growing cities in India. The city proper...
and
VadodaraVadodara formerly known as Baroda is the third most populated city in the Indian State of Gujarat . It is one of the four cities with the population of over 1 million...
. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.
Dainik Bhaskar's pre-launch door-to-door twin-contact launch programme has been recognised as an Orbit-shifting innovation™ by Erehwon Innovation Consulting. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including IIM Ahmedabad and SPJIMR.
In 1996, Dainik Bhaskar had a circulation of 350,000 copies in Madhya Pradesh (MP). By 2004, this figure rose by more than 1000% to become 3.5 million in six states (including 2.5 million in Hindi and 1.2 million copies of Divya Bhaskar in Gujarati). In 2006, it was launched at
AmritsarAmritsar is a city in the northern part of India and is the administrative headquarters of Amritsar district in the state of Punjab, India. The 2001 Indian census reported the population of the city to be over 1,500,000, with that of the entire district numbering 3,695,077...
and
JalandharJalandhar is a city in Jalandhar District in the state of Punjab, India. It is located 144 km northwest of the state capital, Chandigarh...
simultaneously, with 178,000 copies. -
DelhiDelhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census...
,
Madhya PradeshMadhya Pradesh , often called the Heart of India, is a state in central India. Its capital is Bhopal and Indore is the largest city....
,
RajasthanRājasthān the land of Rajasthanis, , is the largest state of the Republic of India by area. It is located in the northwest of India. It encompasses most of the area of the large, inhospitable Great Indian Desert , which has an edge paralleling the Sutlej-Indus river valley along its border with...
, Chattisgarh,
Himachal PradeshHimachal Pradesh is a state in Northern India. It is spread over , and is bordered by the Indian states of Jammu and Kashmir on the north, Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the south-east and by the Tibet Autonomous Region on the east...
,
PunjabPunjab ) is a state in the northwest of the Republic of India, forming part of the larger Punjab region. The state is bordered by the Indian states of Himachal Pradesh to the east, Haryana to the south and southeast and Rajasthan to the southwest as well as the Pakistani province of Punjab to the...
,
HaryanaHaryana is a state in India. Historically, it has been a part of the Kuru region in North India. The name Haryana is found mentioned in the 12th century AD by the apabhramsha writer Vibudh Shridhar . It is bordered by Punjab and Himachal Pradesh to the north, and by Rajasthan to the west and south...
,
ChandigarhChandigarh is a union territory of India that serves as the capital of two states, Haryana and Punjab. The name Chandigarh translates as "The Fort of Chandi". The name is from an ancient temple called Chandi Mandir, devoted to the Hindu goddess Chandi, in the city...
,
Uttar PradeshUttar Pradesh abbreviation U.P. , is a state located in the northern part of India. With a population of over 200 million people, it is India's most populous state, as well as the world's most populous sub-national entity...
,
MaharashtraMaharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India...
and
Gujarat.
Divya Bhaskar is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation), and has the maximum number of editions by any newspaper in Gujarat. It is published from Ahmedabad, Baroda, Surat, Rajkot,Jamnagar,Bhuj, Mehsana, Bhavnagar (Saurashtra Samachar).
The company launched English newspaper
DNADeoxyribonucleic acid is a nucleic acid that contains the genetic instructions used in the development and functioning of all known living organisms . The DNA segments that carry this genetic information are called genes, but other DNA sequences have structural purposes, or are involved in...
in Mumbai in 2004 in partnership with the Zee Group.
DNADeoxyribonucleic acid is a nucleic acid that contains the genetic instructions used in the development and functioning of all known living organisms . The DNA segments that carry this genetic information are called genes, but other DNA sequences have structural purposes, or are involved in...
is today published from
MumbaiMumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
,
BangaloreBengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...
,
PunePune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...
,
AhmedabadAhmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...
and
JaipurJaipur , also popularly known as the Pink City, is the capital and largest city of the Indian state of Rajasthan. Founded on 18 November 1727 by Maharaja Sawai Jai Singh II, the ruler of Amber, the city today has a population of more than 3.1 million....
. DNA is the second largest broadsheet newspaper of Mumbai, as per Indian Readership survey ( IRS R2 09).
See also
- DNA (newspaper)
Daily News and Analysis is an Indian Broadsheet published in the English language from Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore in India. It was Launched in July 2005, targeted at a young readership....
, a joint venture between Dainik Bhaskar Group and Essel GroupEssel Group is a media conglomerate company headed by Subhash Chandra based in Mumbai, Maharashtra .The companies under the group are:*Media** Zee Entertainment Enterprises** Zee News** DNA *Technology** Dish TV...
- Divya Bhaskar
Divya Bhaskar is a Gujarati newspaper in Gujarat, India, owned by D B Corp Ltd.. It is the largest circulated Gujarati daily, with the most number of editions in Gujarat.- Launch :...
External links