DVD Unlimited was an DVD-by-mail service based in Auckland

Auckland

The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...

, New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

. It was a wholly owned unit of SKY Network Television

SKY Network Television

Sky Network Television Limited , , is a New Zealand pay television service. On 30 June 2011, Sky had 829,421 subscribers, which comprises:*808,617 digital subscribers*20,840 other subscribers...

. It competed directly with Movieshack

Movieshack

Movieshack is an online DVD rental company in New Zealand. Based in Auckland, it was launched on 28 June 2004 and introduced commercial online DVD rentals to New Zealand...

 and Fatso

Fatso (online DVD rental service)

Fatso is an Online DVD rental service based in Auckland, New Zealand. and was founded in 2004 by Rob Berman of Westside Media. In 2008 it merged with competitors DVD Unlimited and Movieshack to form Screen Enterprises Limited, which operates a single service under the Fatso name...

.

DVD Unlimited was originally based in Nelson

Nelson, New Zealand

Nelson is a city on the eastern shores of Tasman Bay, and is the economic and cultural centre of the Nelson-Tasman region. Established in 1841, it is the second oldest settled city in New Zealand and the oldest in the South Island....

, and was created in late 2003 by Don and Sandy Webster, a couple who ran a traditional video store there. Due to health reasons preventing the normal operation of the video store, the couple created an online store modeled after Netflix.