Customer intimacy
Encyclopedia
Customer intimacy is a concept from marketing
, which describes the ability of a supplier to become accepted and known as the regular partner with its customer. Customer intimacy creates a virtuous circle: the better the supplier knows the customer
company with its objectives and difficulties, the better able he is to provide an optimal solution
.
The more adapted the supplier's product or service is, the happier the customer will be, and the stronger the "intimacy" between the two parties.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, which describes the ability of a supplier to become accepted and known as the regular partner with its customer. Customer intimacy creates a virtuous circle: the better the supplier knows the customer
Customer
A customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...
company with its objectives and difficulties, the better able he is to provide an optimal solution
Solution
In chemistry, a solution is a homogeneous mixture composed of only one phase. In such a mixture, a solute is dissolved in another substance, known as a solvent. The solvent does the dissolving.- Types of solutions :...
.
The more adapted the supplier's product or service is, the happier the customer will be, and the stronger the "intimacy" between the two parties.