Correio Popular
Encyclopedia
Correio Popular is the largest daily newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 in the city of Campinas
Campinas
Campinas is a city and municipality located in the coastal interior of the state of São Paulo, Brazil. is the administrative center of the meso-region of the same name, with 3,783,597 inhabitants as of the 2010 Census, consisting of 49 cities....

, state of São Paulo
São Paulo (state)
São Paulo is a state in Brazil. It is the major industrial and economic powerhouse of the Brazilian economy. Named after Saint Paul, São Paulo has the largest population, industrial complex, and economic production in the country. It is the richest state in Brazil...

, Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

. It was founded on September 4, 1927 by Álvaro Ribeiro. The founder proposed a motto for the newspaper, which reads: "We will be diligent inspectors of public administration as well as obstinate caretakers of collective rights."

Currently it has an audited circulation of 48,000 (66,000 on Sundays) and a market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 of 76% of all newspaper readership in Campinas (which is the third city in the Brazilian ranking of absolute number of newspaper readers) http://www.canaldaimprensa.com.br/foco/trint/foco1.htm. It is one of the most modern newspapers in the country and the largest Brazilian newspaper published outside capital cities. The publication is distributed to 45 cities in the region of Campinas. Currently it has special weekly supplements on travel
Travel
Travel is the movement of people or objects between relatively distant geographical locations. 'Travel' can also include relatively short stays between successive movements.-Etymology:...

 and automobile
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

s, and another one for children. On Sundays the paper has supplements for jobs and home and construction.

Correio Popular is owned and managed by a larger communications holding company, Rede Anhangüera de Comunicação
Rede Anhangüera de Comunicação
Rede Anhangüera de Comunicação is an important private holding companies of mass media in the São Paulo state...

(RAC), which operates a news agency
News agency
A news agency is an organization of journalists established to supply news reports to news organizations: newspapers, magazines, and radio and television broadcasters. Such an agency may also be referred to as a wire service, newswire or news service.-History:The oldest news agency is Agence...

 (AAN), a printing facility (Grafcorp), a polls company (Datacorp) and owns also several other newspapers in Campinas, Piracicaba
Piracicaba
Piracicaba is a city located in the Brazilian state of São Paulo. The population in 2009 was 368,843 in an area of 1,369.511 km², at an elevation of 547 m above sea level.-Name:...

 and Ribeirão Preto
Ribeirão Preto
Ribeirão Preto is a municipality and city in the Northeastern region of the state of São Paulo in Brazil. It is nicknamed Brazilian California, because of a combination of an economy based on agrobusiness plus high technology, wealth and sunny weather all year long. With 605,114 inhabitants,...

, such as Diário do Povo
Diário do Povo (Campinas)
Diário do Povo is a newspaper published in the city of Campinas, state of São Paulo, Brazil.Correio Popular is owned and managed by a larger communications holding company, Rede Anhangüera de Comunicação, which operates a news agency , a printing facility , a polls company and owns also several...

(the second largest newspaper in Campinas, with a 20% market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

), Gazeta do Cambuí, Gazeta de Piracicaba, Gazeta de Ribeirão and the Metrópole
Metropole
The metropole, from the Greek Metropolis 'mother city' was the name given to the British metropolitan centre of the British Empire, i.e. the United Kingdom itself...

magazine, which circulates on Sundays with Correio Popular.

Correio Popular, as the other RAC's newspapers are available on-line though a Web portal called Cosmo.

External links



22°54′53.03"S 47°03′37.19"W
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