Corinthian leather
Encyclopedia
Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler
luxury vehicles
beginning in 1974. Although the term suggests that the product has a relationship to or origination from Corinth
, there is no relationship; the term is a marketing
concept. Some sources say it was a blend of leather
and vinyl (seat surfaces were leather and seat sides were vinyl), while other sources say it was simply a trade name for American produced leather, much of which was produced at a plant outside Newark, New Jersey
.
The term was first used during the marketing campaign of the 1974 Chrysler Imperial
, but the term is usually associated with the marketing campaign for the 1975 Chrysler Cordoba
and that campaign's celebrity spokesperson, Ricardo Montalbán
.
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....
luxury vehicles
Luxury vehicles
Luxury vehicle is a marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity—at increased expense ....
beginning in 1974. Although the term suggests that the product has a relationship to or origination from Corinth
Corinth
Corinth is a city and former municipality in Corinthia, Peloponnese, Greece. Since the 2011 local government reform it is part of the municipality Corinth, of which it is the seat and a municipal unit...
, there is no relationship; the term is a marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
concept. Some sources say it was a blend of leather
Leather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...
and vinyl (seat surfaces were leather and seat sides were vinyl), while other sources say it was simply a trade name for American produced leather, much of which was produced at a plant outside Newark, New Jersey
Newark, New Jersey
Newark is the largest city in the American state of New Jersey, and the seat of Essex County. As of the 2010 United States Census, Newark had a population of 277,140, maintaining its status as the largest municipality in New Jersey. It is the 68th largest city in the U.S...
.
The term was first used during the marketing campaign of the 1974 Chrysler Imperial
Chrysler Imperial
The Chrysler Imperial, introduced in 1926, was the company's top of the range vehicle for much of its history. Models were produced with the Chrysler name until 1954, and again from 1990 to 1993. The company tried to position the cars as a prestige marque that would rival Cadillac and Lincoln...
, but the term is usually associated with the marketing campaign for the 1975 Chrysler Cordoba
Chrysler Cordoba
The Chrysler Cordoba was an intermediate personal luxury coupe sold by Chrysler Corporation in North America from 1975-1983. It was the company's first model produced specifically for the personal luxury market and the first Chrysler-branded vehicle that was less than full-size.-History:In the...
and that campaign's celebrity spokesperson, Ricardo Montalbán
Ricardo Montalbán
Ricardo Gonzalo Pedro Montalbán y Merino, KSG was a Mexican radio, television, theatre and film actor. He had a career spanning six decades and many notable roles...
.