Core product
Encyclopedia
Core products or flagship products are a company's products which are most directly related to their core competencies
. These products are then integrated into a variety of end products
, either by the company holding the core product or by a second company to which the core product is sold to, and the end products are sold to users.
In other hand core product is a main product which manufacturing by the company for the customer.
Core products are central to the company's performance and make the most money that sustain the business. Core products are also usually the first products that the company created and sustained itself from its founding like the Windows
Operating system
for Microsoft
, The Macintosh
computer for Apple Inc., the Google Search
platform for Google
, etc. Therefore there is emphasis placed on the profitability of core products while working on other products hoping that they will become a competency for the company. The products that make the most profit are usually the core products. Other products that are not considered core products are called side projects, side products and experimental products, etc.
The terminology of a core product may also be used in contrast with the terminology of a whole product
, for example:
Core competency
A core competency is a concept in management theory originally advocated by CK Prahalad, and Gary Hamel, two business book writers. In their view a core competency is a specific factor that a business sees as being central to the way it, or its employees, works...
. These products are then integrated into a variety of end products
Product (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...
, either by the company holding the core product or by a second company to which the core product is sold to, and the end products are sold to users.
In other hand core product is a main product which manufacturing by the company for the customer.
Core products are central to the company's performance and make the most money that sustain the business. Core products are also usually the first products that the company created and sustained itself from its founding like the Windows
Microsoft Windows
Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...
Operating system
Operating system
An operating system is a set of programs that manage computer hardware resources and provide common services for application software. The operating system is the most important type of system software in a computer system...
for Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, The Macintosh
Macintosh
The Macintosh , or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced by Apple's then-chairman Steve Jobs on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a...
computer for Apple Inc., the Google Search
Google search
Google or Google Web Search is a web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services....
platform for Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
, etc. Therefore there is emphasis placed on the profitability of core products while working on other products hoping that they will become a competency for the company. The products that make the most profit are usually the core products. Other products that are not considered core products are called side projects, side products and experimental products, etc.
The terminology of a core product may also be used in contrast with the terminology of a whole product
Whole product
In marketing, a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. The core product is the tangible product that the customer experiences. The whole product typically augments the core product with additional elements...
, for example:
- MicrosoftMicrosoftMicrosoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
- WindowsMicrosoft WindowsMicrosoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...
and OfficeMicrosoft OfficeMicrosoft Office is a non-free commercial office suite of inter-related desktop applications, servers and services for the Microsoft Windows and Mac OS X operating systems, introduced by Microsoft in August 1, 1989. Initially a marketing term for a bundled set of applications, the first version of...
. - NBA - Los Angeles LakersLos Angeles LakersThe Los Angeles Lakers are an American professional basketball team based in Los Angeles, California. They play in the Pacific Division of the Western Conference in the National Basketball Association...
& Miami HeatMiami HeatThe Miami Heat is a professional basketball team based in Miami, Florida, United States. The team is a member of the Southeast Division in the Eastern Conference of the National Basketball Association . They play their home games at American Airlines Arena in Downtown Miami... - MLB - New York YankeesNew York YankeesThe New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division...
- NFL - New England PatriotsNew England PatriotsThe New England Patriots, commonly called the "Pats", are a professional football team based in the Greater Boston area, playing their home games in the town of Foxborough, Massachusetts at Gillette Stadium. The team is part of the East Division of the American Football Conference in the National...
, Pittsburgh SteelersPittsburgh SteelersThe Pittsburgh Steelers are a professional football team based in Pittsburgh, Pennsylvania. The team currently belongs to the North Division of the American Football Conference in the National Football League . Founded in , the Steelers are the oldest franchise in the AFC...
, Dallas CowboysDallas CowboysThe Dallas Cowboys are a professional American football franchise which plays in the Eastern Division of the National Football Conference of the National Football League . They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas... - WWE - John CenaJohn CenaJohn Felix Anthony Cena is an American professional wrestler, actor, rapper, and television personality. He is currently signed to WWE as a member of its WWE Raw brand....
- Google Inc. - Google SearchGoogle searchGoogle or Google Web Search is a web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services....
- Apple Inc. - MacintoshMacintoshThe Macintosh , or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced by Apple's then-chairman Steve Jobs on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a...
, iPhoneIPhoneThe iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...