Comparison of demand generation software

The following table compares general information for Demand Generation

Demand generation

Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing...

software.

General information

Package	License	Pricing
Act-On Software	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$500+/month
LeadFormix	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$500+/month
Eloqua Eloqua Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services....	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$1,500+/month
eTrigue	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$500–$4,500/month
Genoo	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$199/month
Pardot	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$500+/month
Manticore Technology	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$833–$2,000/month
LoopFuse LoopFuse LoopFuse is a Marketing Automation software provider located in Atlanta, Georgia that targets small and medium enterprises . The company was founded in 2007 by Tom Elrod and Roy Russo. LoopFuse currently operates as a private company led by CEO Sean Dwyer and funded by True Ventures...	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	Free - $3,000/month
Market2lead	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$5,000-$8,333/month
True Influence	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$1,500-$10,000/month
Marketo	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$2,500-$10,000/month
Neolane	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	Approx. $5,000 per month
Net-results Net-results Net-Results is a Marketing automation and demand generation software-as-a-service company that provides cost-effective services to small and medium enterprises...	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$350–$5,000/month
Silverpop	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	?
Optify	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	Free, $500 and $3,000/month
Alsamarketing Alsamarketing Alsamarketing is a Marketing Automation software provider located in Montreal, Quebec. The company was founded in 2010 by Alexandre Sagala and JF Buist. The company offers an online marketing platform that allows small and medium businesses to manage, automate and measure their online marketing...	SaaS Software as a Service Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...	$500+/month

Features

Package	SEO Search engine optimization Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...	Email Marketing E-mail marketing Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing...	Landing Pages	Lead Scoring	Multi-step Campaigns	Alerting	Customer relationship management Customer relationship management Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,... Integration	Segmenting Market segment Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function...	Twitter Twitter Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July... for Business	[Social Media Sharing/Tracking]
Act-On
LeadFormix
Eloqua
Genoo
Pardot
eTrigue
Manticore Technology
LoopFuse LoopFuse LoopFuse is a Marketing Automation software provider located in Atlanta, Georgia that targets small and medium enterprises . The company was founded in 2007 by Tom Elrod and Roy Russo. LoopFuse currently operates as a private company led by CEO Sean Dwyer and funded by True Ventures...
Market2Lead
True Influence
Treehouse Interactive
Marketo
Neolane
Net-results Net-results Net-Results is a Marketing automation and demand generation software-as-a-service company that provides cost-effective services to small and medium enterprises...
Beanstalk Data
Silverpop
Optify
Alsamarketing
Package	SEO Search engine optimization Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...	Email Marketing E-mail marketing Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing...	Landing Pages	Lead Scoring	Multi-step Campaigns	Alerting	Customer relationship management Customer relationship management Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,... Integration	Segmenting Market segment Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function...	Twitter Twitter Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July... for Business	[Social Media Sharing/Tracking]

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