Comparethemarket.com
Encyclopedia
comparethemarket.com is a UK price comparison
website that is part of the BGL Group. The site aims to help consumers compare the market to find the best price and deals for them on a range of insurance
products. As well as car and home insurance, the website now offers price comparison for an extensive range of products including home insurance, bike insurance, van insurance, life insurance, travel insurance, pet insurance, business insurance, credit cards, loans, mortgages, energy and more.
Although the website appears to list a large number of insurers, a high percentage of these are part of the BGL Group, and many insurers present on other price comparison websites are not listed.
comparison website - a CGI
meerkat character named Aleksandr Orlov
, voiced by Simon Greenall
. In these adverts, Aleksandr Orlov pleads to the audience to stop visiting comparethemeerkat.com looking for cheap car insurance, and instead go and compare the market at comparethemarket.com.
In 2010, the campaign evolved to produce three short 'films' charting Aleksandr's historical struggles and how he came to be the founder of comparethemeerkat.com. The series of three 60 second adverts follows the Orlov family from their "Journey of Courageousness" from the Kalahari Desert
to Russia
, through to the "Battle of Fearlessness" where the meerkat army fought the mongoose
army and then finally onto the "Streets of Ambitiousness" where the Orlov family business began as comparethemeerkat.cart, to then comparethemeerkat.shop, before culminating in comparethemeerkat.com.
Price comparison service
On the internet, a price comparison service allows individuals to see different lists of prices for specific products. Most price comparison services do not sell products themselves, but source prices from retailers from whom users can buy...
website that is part of the BGL Group. The site aims to help consumers compare the market to find the best price and deals for them on a range of insurance
Insurance
In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...
products. As well as car and home insurance, the website now offers price comparison for an extensive range of products including home insurance, bike insurance, van insurance, life insurance, travel insurance, pet insurance, business insurance, credit cards, loans, mortgages, energy and more.
Although the website appears to list a large number of insurers, a high percentage of these are part of the BGL Group, and many insurers present on other price comparison websites are not listed.
Services
comparethemarket.com is an online comparison website for a variety of services such as car insurance, van and bike insurance, and much more.Advertising
In January 2009, the company launched the comparethemeerkat.com advertising campaign. The campaign focuses on the founder of comparethemeerkat.com - a meerkatMeerkat
The meerkat or suricate, Suricata suricatta, is a small mammal belonging to the mongoose family. Meerkats live in all parts of the Kalahari Desert in Botswana, in much of the Namib Desert in Namibia and southwestern Angola, and in South Africa. A group of meerkats is called a "mob", "gang" or "clan"...
comparison website - a CGI
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...
meerkat character named Aleksandr Orlov
Aleksandr Orlov (meerkat)
Aleksandr Orlov is a fictional CGI anthropomorphic Russian meerkat. He is portrayed as being of aristocratic stock, and the founder of www.comparethemeerkat.com. The character is central to an advertising campaign on British commercial television for comparethemarket.com, a price comparison website...
, voiced by Simon Greenall
Simon Greenall
Simon Greenall is a British actor, writer and voice artist from Longtown in Cumbria. He has appeared in a wide variety of roles in television, film, radio and the theatre, and is probably best known for his role as Michael in the TV series I'm Alan Partridge and as the voice of headmaster Iqbal in...
. In these adverts, Aleksandr Orlov pleads to the audience to stop visiting comparethemeerkat.com looking for cheap car insurance, and instead go and compare the market at comparethemarket.com.
In 2010, the campaign evolved to produce three short 'films' charting Aleksandr's historical struggles and how he came to be the founder of comparethemeerkat.com. The series of three 60 second adverts follows the Orlov family from their "Journey of Courageousness" from the Kalahari Desert
Kalahari Desert
The Kalahari Desert is a large semi-arid sandy savannah in Southern Africa extending , covering much of Botswana and parts of Namibia and South Africa, as semi-desert, with huge tracts of excellent grazing after good rains. The Kalahari supports more animals and plants than a true desert...
to Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, through to the "Battle of Fearlessness" where the meerkat army fought the mongoose
Mongoose
Mongoose are a family of 33 living species of small carnivorans from southern Eurasia and mainland Africa. Four additional species from Madagascar in the subfamily Galidiinae, which were previously classified in this family, are also referred to as "mongooses" or "mongoose-like"...
army and then finally onto the "Streets of Ambitiousness" where the Orlov family business began as comparethemeerkat.cart, to then comparethemeerkat.shop, before culminating in comparethemeerkat.com.