Co Verkade
Encyclopedia
Jacobus Verkade was the grandson of Ericus Verkade
, founder of the Verkade
manufacturing company. He specialized in sales and marketing and was responsible for, for instance, the packaging of Verkade cookies in metal tins, which quickly became collector's items. Co Verkade began working for the company in 1924. In 1936, he and his four brothers (Frans, Arnold, Jan, and Tom) ran the company; Co was a company director until December 1960, when he was ousted by his brother Frans; he continued to work for the company until 1965.
Co Verkade is credited with making Verkade a household name in the Netherlands. One of his successful marketing ploys was the Verkade album; customers received a picture card with every roll of Verkade rusk
which they glued into albums. These albums were on topics such as history, art, and especially nature--the latter written by Dutch botanist Jac. P. Thijsse
. Generating a collecting mania among the Dutch population before World War II
, 27 albums were made, a total of 3.2 million copies. At age 101, Co Verkade drove the first pile
for the Verkade pavilion at the Zaans Museum
.
He married Maja Knipscheer in 1929. After she died, in 1980, he lived with Ien, until her death in 2002. In 2005 he published an autobiography, Een leven in biskwie en chocolade ("A life in biscuits and chocolate").
Ericus Verkade
Ericus Gerhardus Verkade was the founder in 1886 of the Verkade manufacturing company of the Netherlands.Verkade was born in Vlaardingen. He was named after his father, the notary Ericus Gerhardus Verkade Sr , who died one month before he was born...
, founder of the Verkade
Verkade
Verkade is a Dutch manufacturing company. The company is headquartered in Zaandam and was one of the oldest existing family companies in the Netherlands until its takeover in 1990 by British United Biscuits, which in turn was taken over in 2006 by Blackstone Group and PAI Partners...
manufacturing company. He specialized in sales and marketing and was responsible for, for instance, the packaging of Verkade cookies in metal tins, which quickly became collector's items. Co Verkade began working for the company in 1924. In 1936, he and his four brothers (Frans, Arnold, Jan, and Tom) ran the company; Co was a company director until December 1960, when he was ousted by his brother Frans; he continued to work for the company until 1965.
Co Verkade is credited with making Verkade a household name in the Netherlands. One of his successful marketing ploys was the Verkade album; customers received a picture card with every roll of Verkade rusk
Rusk
A rusk is a hard, dry biscuit or a twice-baked bread. It is sometimes used as a baby teething food. In the United Kingdom, the name also refers to a wheat-based food additive.- Germany :The zwieback A rusk is a hard, dry biscuit or a twice-baked bread. It is sometimes used as a baby teething food....
which they glued into albums. These albums were on topics such as history, art, and especially nature--the latter written by Dutch botanist Jac. P. Thijsse
Jac. P. Thijsse
Jac. P. Thijsse was a Dutch conservationist and botanist. He is sometimes referred to as J.P. Thijssse. He created the "J.P. Thijssse Park" in Amstelveen. He placed on De Grootste Nederlander.- References :...
. Generating a collecting mania among the Dutch population before World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, 27 albums were made, a total of 3.2 million copies. At age 101, Co Verkade drove the first pile
Deep foundation
A deep foundation is a type of foundation distinguished from shallow foundations by the depth they are embedded into the ground. There are many reasons a geotechnical engineer would recommend a deep foundation over a shallow foundation, but some of the common reasons are very large design loads, a...
for the Verkade pavilion at the Zaans Museum
Zaans Museum
Zaans Museum is a museum in Zaandam, Netherlands, founded in 1994. It is housed in a contemporary building designed by architects Cor van Hillo and Monique Verschaeren, right across from the historic windmills and houses of the Zaanse Schans, an open-air museum...
.
He married Maja Knipscheer in 1929. After she died, in 1980, he lived with Ien, until her death in 2002. In 2005 he published an autobiography, Een leven in biskwie en chocolade ("A life in biscuits and chocolate").