Clipper Magazine
Encyclopedia
Clipper Magazine is a corporation that produces coupon and advertisement magazines in over 405 individual markets in 26 states. The company started in 1983 as a student business at Franklin & Marshall College
Franklin & Marshall College
Franklin & Marshall College is a four-year private co-educational residential national liberal arts college in the Northwest Corridor neighborhood of Lancaster, Pennsylvania, United States....

, in Lancaster, Pennsylvania
Lancaster, Pennsylvania
Lancaster is a city in the south-central part of the Commonwealth of Pennsylvania. It is the county seat of Lancaster County and one of the older inland cities in the United States, . With a population of 59,322, it ranks eighth in population among Pennsylvania's cities...

, by Steve Zuckerman, Ian Ruzow, and Bob Zuckerman. The magazine is mailed several times annually in 500 local editions, in 31 states. In Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

 and Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, the magazine carries the name Savvy Shopper. The magazine's readership exceeds 30 million annually. In October 2003, Clipper Magazine was purchased by the Gannett Company
Gannett Company
Gannett Company, Inc. is a publicly-traded media holding company headquartered in Tysons Corner, Virginia, United States, near McLean. It is the largest U.S. newspaper publisher as measured by total daily circulation. Its assets include the national newspaper USA Today and the weekly USA Weekend...

, which expanded its market from a local niche to a nationwide advertiser. The company recently started a partnership with Rewards Magazine in Dayton, Ohio
Dayton, Ohio
Dayton is the 6th largest city in the U.S. state of Ohio and the county seat of Montgomery County, the fifth most populous county in the state. The population was 141,527 at the 2010 census. The Dayton Metropolitan Statistical Area had a population of 841,502 in the 2010 census...

.

Naming rights

In 2004, Clipper Magazine purchased the naming rights of Clipper Magazine Stadium
Clipper Magazine Stadium
Clipper Magazine Stadium is a 6,000-seat baseball park in Lancaster, Pennsylvania, that hosted its first regular season baseball game on May 11, 2005, when the tenants of the facility, the Lancaster Barnstormers, lost to the Atlantic City Surf, 4-3...

, home of the Lancaster Barnstormers
Lancaster Barnstormers
The Lancaster Barnstormers is an American professional baseball team based in Lancaster, Pennsylvania. They are a member of the Freedom Division of the Atlantic League of Professional Baseball, which is not affiliated with Major League Baseball...

 of the Atlantic League of Professional Baseball
Atlantic League of Professional Baseball
The Atlantic League of Professional Baseball is a professional, independent baseball organization located primarily in the Mid-Atlantic and Northeastern United States, especially the greater metropolitan areas of the Northeast megalopolis. It operates in cities not served by Major or Minor League...

, for $2.5 million over ten years. The baseball park
Baseball park
A baseball park, also known as a baseball stadium, ball park, or ballpark is a venue where baseball is played. It consists of the playing field and the surrounding spectator seating...

 is located at 650 North Prince Street in the Northwest Corridor
Northwest Corridor (Lancaster)
The Northwest Corridor is a Lancaster, Pennsylvania, USA neighborhood. The name refers to the neighborhood's location within the city of Lancaster, and the importance of the corridor in connecting important economic and civic developments within the city, and nearby, suburban East Hempfield...

 neighborhood of Lancaster, Pennsylvania
Lancaster, Pennsylvania
Lancaster is a city in the south-central part of the Commonwealth of Pennsylvania. It is the county seat of Lancaster County and one of the older inland cities in the United States, . With a population of 59,322, it ranks eighth in population among Pennsylvania's cities...

.
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