Claro El Salvador
Encyclopedia
Claro is a mobile and fixed phone, broadband and television service provider in the Central American country of El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...

.

Controlled by the mother company Telecom
Telecom
Telecom refers to:* An abbreviation of telecommunication.* Short for telecommunications company, in general.* A short name for any telecommunications company with "Telecom" specifically in the name, where context allows media or people to commonly exclude the rest of its name without confusion,...

in El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...

 (owned by America Movil
América Móvil
América Móvil is a Mexican telecommunication company headquartered in Mexico City, Mexico. It is the fourth largest mobile network operator in terms of equity subscribers, one of the largest corporations in Latin America, and the world. America Movil is a Fortune 500 company...

 of Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

), Telecom started its wireless
Wireless
Wireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...

 service as Personal around 1999, but later changed to ALÓ
Alo
Alo or ALO can refer to:* Afghanistan Liberation Organization* Ahwaz Liberation Organisation * Air liaison officer* Alloa railway station in Clackmannanshire, Scotland* Alo , also known as Tu`a...

 with its new motto "Facil y Rapido" (Spanish for "Fast and Easy") but even though Personal didn't disappear. But on September 2006, America Movil
América Móvil
América Móvil is a Mexican telecommunication company headquartered in Mexico City, Mexico. It is the fourth largest mobile network operator in terms of equity subscribers, one of the largest corporations in Latin America, and the world. America Movil is a Fortune 500 company...

 and its vision to unify the brand in Latin America
Latin America
Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

changed Personal and ALÓ to the whole new Claro.
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