Chris Woerts
Encyclopedia
Chris Woerts is a Dutch
business man and currently marketing manager as well as commercial director of Feyenoord Rotterdam
.
Woerts started his career as a journalist of the newspaper Rotterdams Nieuwsblad. After his spell as a journalist he became International Sponsorship Manager at Heineken International in 1988. Here he brought Amstel together with the UEFA Champions League
. He also introduced the Heineken inflatable cups. Other main sponsor activities he was involved in were the sponsor activities around the Amstel Gold Race
, the Heineken Dutch Open Golf
, the Night of the proms
, the Buckler Cycling Team and the Holland Heineken House, where Dutch sports fans can celebrate medals during the Olympics.
In 1996 he became the Director of Football for Coca-Cola
where he was responsible for their sponsorship strategy during UEFA Euro 1996 as well as the 1998 FIFA World Cup
. He also was responsible for the contract negotiations of the 2002
and 2006 FIFA World Cup
, UEFA Euro 2000 and also with the CONCACAF
, CONMEBOL
and the Asian Football Confederation
. He was also involved in the implemantation for all marketing activities which were organised in more than 200 countries worldwide.
Woerts joined Feyenoord Rotterdam
as a marketing manager and was involved with several successful projects such as Feyenoord TV, the Feyenoord newspaper as well as the Children's club named Kameraadjes. He also set up several merchandising activities in foreign countries like the Ono Adventure
in Japan
and the Ghaly Adventure
in Egypt
. In 2002 he was named "Mega Marketeer of the year" by marketing institute NIMA.
From 2004 to 2005 he was commercial director for the Eredivisie
. Here he was responsible for the successful TV Tender, and also for the appointment of six new commercial partners for the competition. Besides that he had a great influence on the current Eredivisie logo and the current tune by DJ Tiësto. In 2005 he was named as the "Most successful person in the sponsor market". Since the summer of 2005 he is back at Feyenoord where he again became marketing manager and where he also is commercial director. Currently he is working as International Business Development Director and member of the Board at Sunderland AFC in England. Sunderland AFC plays in the Premier League.
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
business man and currently marketing manager as well as commercial director of Feyenoord Rotterdam
Feyenoord Rotterdam
Feyenoord is a Dutch professional football club located in Rotterdam. Along with Ajax and PSV Eindhoven, Feyenoord is one of the "big three" clubs in the Netherlands. These three clubs and Utrecht and Roda JC are the only clubs never to have been relegated from the Dutch first division...
.
Woerts started his career as a journalist of the newspaper Rotterdams Nieuwsblad. After his spell as a journalist he became International Sponsorship Manager at Heineken International in 1988. Here he brought Amstel together with the UEFA Champions League
UEFA Champions League
The UEFA Champions League, known simply the Champions League and originally known as the European Champion Clubs' Cup or European Cup, is an annual international club football competition organised by the Union of European Football Associations since 1955 for the top football clubs in Europe. It...
. He also introduced the Heineken inflatable cups. Other main sponsor activities he was involved in were the sponsor activities around the Amstel Gold Race
Amstel Gold Race
The Amstel Gold Race is a road bicycle race held in the southern part of the province of Limburg, Netherlands. Since 1989 it has been among the races included in season long rankings tables, as part of the UCI Road World Cup , the UCI ProTour , UCI World Ranking and from 2011 the UCI World Tour...
, the Heineken Dutch Open Golf
KLM Open
The KLM Open is an annual golf tournament played in The Netherlands, and has been part of the European Tour's schedule since the Tour was inaugurated in 1972. Founded in 1912, the tournament was originally known as the Dutch Open, before a variety of sponsors resulted in numerous name changes over...
, the Night of the proms
Night of the Proms
Night of the Proms is a series of concerts held yearly in Belgium, the Netherlands, Germany, Denmark and Poland. Regularly there are also shows in France, Spain, Austria, Switzerland and Luxembourg...
, the Buckler Cycling Team and the Holland Heineken House, where Dutch sports fans can celebrate medals during the Olympics.
In 1996 he became the Director of Football for Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
where he was responsible for their sponsorship strategy during UEFA Euro 1996 as well as the 1998 FIFA World Cup
1998 FIFA World Cup
The 1998 FIFA World Cup, the 16th FIFA World Cup, was held in France from 10 June to 12 July 1998. France was chosen as host nation by FIFA on 2 July 1992. The tournament was won by France, who beat Brazil 3-0 in the final...
. He also was responsible for the contract negotiations of the 2002
2002 FIFA World Cup
The 2002 FIFA World Cup was the 17th staging of the FIFA World Cup, held in South Korea and Japan from 31 May to 30 June. It was also the first World Cup held in Asia, and the last in which the golden goal rule was implemented. Brazil won the tournament for a record fifth time, beating Germany 2–0...
and 2006 FIFA World Cup
2006 FIFA World Cup
The 2006 FIFA World Cup was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which won the right to host the event in July 2000. Teams representing 198 national football associations from all six...
, UEFA Euro 2000 and also with the CONCACAF
CONCACAF
The Confederation of North, Central American and Caribbean Association Football is the continental governing body for association football in North America, Central America and the Caribbean...
, CONMEBOL
CONMEBOL
The South American Football Confederation , commonly known as CONMEBOL , is the continental governing body of association football in South America and it is one of FIFA's six continental confederations...
and the Asian Football Confederation
Asian Football Confederation
The Asian Football Confederation is the governing body of association football in Asia. It has 46 member countries, mostly located on the Asian continent. However, due to the disputed boundary of Europe and Asia, nations such as Russia and Turkey which are located mostly in geographic Asia are...
. He was also involved in the implemantation for all marketing activities which were organised in more than 200 countries worldwide.
Woerts joined Feyenoord Rotterdam
Feyenoord Rotterdam
Feyenoord is a Dutch professional football club located in Rotterdam. Along with Ajax and PSV Eindhoven, Feyenoord is one of the "big three" clubs in the Netherlands. These three clubs and Utrecht and Roda JC are the only clubs never to have been relegated from the Dutch first division...
as a marketing manager and was involved with several successful projects such as Feyenoord TV, the Feyenoord newspaper as well as the Children's club named Kameraadjes. He also set up several merchandising activities in foreign countries like the Ono Adventure
Shinji Ono
is a Japanese football player, who plays as a midfielder for Shimizu S-Pulse in Japan.Known as Tensai, Japanese for "Genius", from his youth days, Ono is one of the biggest stars in Asian football, known for his vision, technique and superb passing...
in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
and the Ghaly Adventure
Hossam Ghaly
Hossam El Sayed Ghali is an Egyptian football midfielder. He is the team captain of the Egyptian Premier League side Al-Ahly. Ghali plays mainly as a central midfielder, less frequently as a right full-back and due to injuries even an outside midfielder...
in Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...
. In 2002 he was named "Mega Marketeer of the year" by marketing institute NIMA.
From 2004 to 2005 he was commercial director for the Eredivisie
Eredivisie
The Eredivisie is the highest football league in the Netherlands. The league was founded in 1956 two years after the start of professional football in the Netherlands. It is currently ranked the ninth best league in Europe by UEFA....
. Here he was responsible for the successful TV Tender, and also for the appointment of six new commercial partners for the competition. Besides that he had a great influence on the current Eredivisie logo and the current tune by DJ Tiësto. In 2005 he was named as the "Most successful person in the sponsor market". Since the summer of 2005 he is back at Feyenoord where he again became marketing manager and where he also is commercial director. Currently he is working as International Business Development Director and member of the Board at Sunderland AFC in England. Sunderland AFC plays in the Premier League.