is a soft drink

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 manufacturing company headquartered in Takatsuki

Takatsuki, Osaka

is a city located in Osaka, Japan.As of 2010, the city has an estimated population of 353,881 and the density of 3,360 persons per km². The total area is 105.31 km².The city was founded on January 1, 1943 and is located almost directly between Kyoto and Osaka...

 Osaka Prefecture

Osaka Prefecture

is a prefecture located in the Kansai region on Honshū, the main island of Japan. The capital is the city of Osaka. It is the center of Osaka-Kobe-Kyoto area.- History :...

, Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

.

Headquarters

The main office is located in Takatsuki, a subyurb of Osaka.

Cheerio Corporation

3-7-13 Otsuka-machi, Takatsuki-shi, Osaka-fu 〒569-0034

The current (2006) president (selected by the board of directors

Board of directors

A board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors...

) is Hikari Suga.

Brief history

In August 1961, the 7-Up company headquarters for Japan was established in Takatsuki, with the production facilities opening there in April 1963. The company changed its name to in April 1987, then consolidated with and changed to its current name in February 1991. In May 2001, the Cheerio obtained a license to manufacture alcoholic beverage

Alcoholic beverage

An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...

s. In June that same year, Cheerio obtained certification

Organic certification

Organic certification is a certification process for producers of organic food and other organic agricultural products. In general, any business directly involved in food production can be certified, including seed suppliers, farmers, [food] processors, retailers and restaurants.Requirements vary...

 for the growing

Organic farming

Organic farming is the form of agriculture that relies on techniques such as crop rotation, green manure, compost and biological pest control to maintain soil productivity and control pests on a farm...

 and manufacturing

Organic product

An organic product is made from organic raw materials. It also requires Organic certification.-Food:*Fruit and vegetables*Meat, dairy, eggs*Nuts and seeds*Flour and Grains*Herbs- Processed foods :*Organic juice*Canned goods*Frozen vegetables...

 of products labelled "organic

Organic food

Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...

".

Products

• Amino Safeguard
• Cheerio
  Cheerio (drink)
  is a Japanese carbonated soft drink manufactured by the Cheerio Corporation. The drink comes in multiple flavors, and was introduced in 1963. The drinks used to be sold in glass bottles, similar to those used for Ramune...
  
  (grape, orange, apple, melon, green tea, black tea, WHOLESOME tea)
• For
• Lifeguard
• Lifeguard Jungleman X
• Milkyway Coenzyme
• Nihon no Cider
• Safeguard
• Sweet Kiss

Advertising slogan

The advertising slogan, Change it for Cheerio, can be found on vending machines, the sides of buildings, and in advertisements for Cheerio's products.