Carlo Biscaretti di Ruffia
Encyclopedia
Carlo Biscaretti di Ruffia (24 August 1879 in Torino - 7 September 1959 in Ripafratta, San Giuliano Terme
San Giuliano Terme
San Giuliano Terme is a comune in the Province of Pisa in the Italian region Tuscany, located about 60 km west of Florence and about 7 km northeast of Pisa.- Main sights :...

 near Pisa
Pisa
Pisa is a city in Tuscany, Central Italy, on the right bank of the mouth of the River Arno on the Tyrrhenian Sea. It is the capital city of the Province of Pisa...

) was an Italian conte
Conte
Conte is a title of Italian nobility used in Italy and other Catholic European countries. The female form is contessa...

, known for his works as artist, industrial designer, journalist and as automobile enthusiast.

He was the son of Roberto, a local senator
Italian Senate
The Senate of the Republic is the upper house of the Italian Parliament. It was established in its current form on 8 May 1948, but previously existed during the Kingdom of Italy as Senato del Regno , itself a continuation of the Senato Subalpino of Sardinia-Piedmont established on 8 May 1848...

 who was involved in the establishment of Fiat
Fiat
FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...

 (1899).
As youngster, Carlo assisted in the first Italian automobile race (Torino-Asti
Asti
Asti is a city and comune of about 75,000 inhabitants located in the Piedmont region of northwestern Italy, about 55 kilometres east of Turin in the plain of the Tanaro River...

-Torino, 1896), he started the "Automobile club di Torino" (1898, president until 1948) and acquired the first drivers license in town..

Carlo got a law
Law
Law is a system of rules and guidelines which are enforced through social institutions to govern behavior, wherever possible. It shapes politics, economics and society in numerous ways and serves as a social mediator of relations between people. Contract law regulates everything from buying a bus...

 degree (1904) and worked a while in Genova
Génova
Génova may refer to:* Spanish spelling of the city of Genoa, Italy* Génova, Quindío, a municipality in the department of Quindío, Colombia* Génova, Quetzaltenango, a municipality in the department of Quetzaltenango, Guatemala...

 for "Filiale di Fabbre e Gagliardi", a bicycle accessory shop, before moving to Rome
Rome
Rome is the capital of Italy and the country's largest and most populated city and comune, with over 2.7 million residents in . The city is located in the central-western portion of the Italian Peninsula, on the Tiber River within the Lazio region of Italy.Rome's history spans two and a half...

 to run the offices of Carrozzeria Alessio. Back in his hometown, he established the "Studio Tecnico Carlo Biscaretti" in via della Rocca 22, Torino. He was involved in the early Itala 51 vehicles (illustrations), for Michelin
Michelin
Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands...

; he wrote for several motoring journals and designed the Lancia
Lancia
Lancia Automobiles S.p.A. is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia and which became part of the Fiat Group in 1969. The company has a long history of producing distinctive cars and also has a strong rally heritage. Some modern Lancias are seen as presenting a more...

 logo (1911).

He was also involved in the Salone dell'automobile di Torino. He collected vehicles since 1933 and he founded the Museo Nazionale dell'Automobile
Museo Nazionale dell'Automobile
The Museo Nazionale dell'Automobile , named after Carlo Biscaretti di Ruffia, is an automobile museum in Turin, northern Italy. The collection has around eighty automobile brands representing eight countries...

 "Carlo Biscaretti di Ruffia", which was opened 1960 after his death.

Lancia logo

Once young Vincenzo Lancia
Vincenzo Lancia
Vincenzo Lancia was an Italian pilot, engineer and founder of Lancia.Vincenzo Lancia was born in the small village of Fobello on 24 August 1881, close to Turin...

was sent to help Count Carlo Biscaretti di Ruffia, who owned a Benz. When they met in February 1899 they quickly became friends. He was to become important in Lancia's later career, and was credited with the design of the now familiar Lancia logo.
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