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Michelin

Michelin

Overview
Michelin is a tyre
Tire
A tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...

 
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Encyclopedia
Michelin is a tyre
Tire
A tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...

 
manufacturer based in Clermont-Ferrand
Clermont-Ferrand
Clermont-Ferrand is a city and commune of France, in the Auvergne region, with a population of 140,700 . Its metropolitan area had 409,558 inhabitants at the 1999 census. It is the prefecture of the Puy-de-Dôme department...

 in the Auvergne
Auvergne (région)
Auvergne is one of the 27 administrative regions of France. It comprises the 4 departments of Allier, Puy de Dome, Cantal and Haute Loire.The current administrative region of Auvergne is larger than the historical province of Auvergne, and includes provinces and areas that historically were not...

 région
Region
Region is most commonly found as a term used in terrestrial and astrophysics sciences also an area, notably among the different sub-disciplines of geography, studied by regional geographers. Regions consist of subregions that contain clusters of like areas that are distinctive by their uniformity...

of France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

. It is one of the two largest tyre manufacturers in the world along with Bridgestone
Bridgestone
The is a multinational rubber conglomerate founded in 1931 by in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning "stone bridge" in Japanese....

. In addition to the Michelin brand, it also owns the BFGoodrich
BFGoodrich
BFGoodrich is an American brand of tires. Separated from the Goodrich company and now owned by Michelin.Some Michelin competition tyres are now branded BFGoodrich to increase brand awareness....

, Kleber, Riken, Kormoran and Uniroyal
United States Rubber Company
The United States Rubber Company was founded in Naugatuck, Connecticut in 1892. It was one of the original 12 stocks in the Dow Jones Industrial Average, and became Uniroyal Inc...

 (in North America) tyre brands. It is also extremely well known for its Red and Green travel guide
Michelin Guide
The Michelin Guide is a series of annual guide books published by Michelin for over a dozen countries. The term normally refers to the Michelin Red Guide, the oldest and best-known European hotel and restaurant guide, which awards the Michelin stars...

s, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum
Bibendum
For the restaurant of the same name, see Michelin HouseBibendum, commonly referred to as the Michelin Man, is the symbol of the Michelin tyre company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world's oldest trademarks...

, colloquially known as the Michelin Man.

Among Michelin's numerous inventions, there is the removable tyre, the « pneurail » (a tyre for trains made to run on rails) and the radial tyre technology now used in modern "green tyres" that reduce fuel consumption.

Tyres and wheels


Michelin manufactures tyres for space shuttles, aircraft
Aircraft
An aircraft is a vehicle that is able to fly by gaining support from the air, or, in general, the atmosphere of a planet. An aircraft counters the force of gravity by using either static lift or by using the dynamic lift of an airfoil, or in a few cases the downward thrust from jet engines.Although...

, automobiles, heavy equipment, motorcycles, and bicycles
Bicycle tire
A bicycle tire is a tire that fits on the wheel of a bicycle, unicycle, tricycle, quadracycle, bicycle trailer, or trailer bike. They may also be used on wheelchairs and handcycles, especially for racing...

.

History


Two brothers, Édouard
Edouard Michelin
Édouard Michelin was a French industrialist. He was born in Clermont-Ferrand, France. Édouard and his elder brother André served as co-directors of the Michelin company....

 and André Michelin, ran a rubber factory in Clermont-Ferrand
Clermont-Ferrand
Clermont-Ferrand is a city and commune of France, in the Auvergne region, with a population of 140,700 . Its metropolitan area had 409,558 inhabitants at the 1999 census. It is the prefecture of the Puy-de-Dôme department...

, France. One day, a cyclist whose pneumatic tyre needed repair turned up at the factory. The tyre was glued to the rim, and it took over three hours to remove and repair the tyre, which then needed to be left overnight to dry. The next day, Édouard Michelin took the repaired bicycle into the factory yard to test. After only a few hundred metres, the tyre failed. Despite the setback, Édouard was enthusiastic about the pneumatic tyre, and he and his brother worked on creating their own version, one which did not need to be glued to the rim.
Michelin was incorporated on 28 May 1888. In 1891, it took out its first patent for a removable pneumatic tyre which was used by Charles Terront
Charles Terront
Charles Terront was the first major French cycling star. He won sprint, middle distance and endurance events in Europe and the United States. In September 1891 he won the first Paris–Brest–Paris cycle race, which at was more than double the length of any previous event...

 to win the world's first long distance cycle race, the 1891 Paris–Brest–Paris.

Michelin has made a number of innovations to tyres, including in 1946 the radial tyre
Radial tire
A radial tire is a particular design of automotive tire . In this design, the cord plies are arranged at 90 degrees to the direction of travel, or radially ....

 (then known as the "X" tyre). It was developed with the front-wheel-drive Citroën Traction Avant
Citroën Traction Avant
The Citroën Traction Avant is an automobile which was produced by the French manufacturer Citroën from 1934 to 1957. About 760,000 units were produced.-Impact on the world:...

 and Citroën 2CV
Citroën 2CV
The Citroën 2CV |tax horsepower]]”) was an economy car produced by the French automaker Citroën between 1948 and 1990. It was technologically advanced and innovative, but with uncompromisingly utilitarian unconventional looks, and deceptively simple Bauhaus inspired bodywork, that belied the sheer...

 in mind. Michelin had bought the then bankrupt Citroën in the 1930s. As of August 2008, this tyre is still available for the 2CV. In 1934, Michelin introduced a tyre which if punctured would run on a special tire with a foam lining, now known as a run-flat tyre (self-supporting type).

In the 1920s and 1930s, Michelin operated large rubber plantations in Vietnam. The Vietnamese workers were exploited pitilessly and brutally, which led to the famous labour movement Phu Rieng Do
Phu Rieng Do
Phu Rieng Do is the name of a famous labor movement at Phu Rieng Rubber Plantation in Vietnam in 1930.Phú Riềng was one of about 25 French colonial rubber plantations that stretched along a 300 kilometer band from the South China Sea to the Mekong River in Cambodia...

.

In 1988, Michelin acquired the tyre and rubber manufacturing divisions of the American B.F. Goodrich Company
Goodrich Corporation
The Goodrich Corporation , formerly the B.F. Goodrich Company, is an American aerospace manufacturing company based in Charlotte, North Carolina. Founded in Akron, Ohio in 1870 as Goodrich, Tew & Co. by Dr. Benjamin Franklin Goodrich. The company name was changed to the "B.F...

 founded in 1870. This included the Norwood, North Carolina
Norwood, North Carolina
Norwood is a town in Stanly County, North Carolina, United States. The population was 2,216 at the 2000 census.-Geography:Norwood is located at ....

 manufacturing plant which supplied tyres to the U.S. Space Shuttle Program
Space Shuttle program
NASA's Space Shuttle program, officially called Space Transportation System , was the United States government's manned launch vehicle program from 1981 to 2011...

. Two years later, it bought Uniroyal, Inc., founded in 1892 as the United States Rubber Company
United States Rubber Company
The United States Rubber Company was founded in Naugatuck, Connecticut in 1892. It was one of the original 12 stocks in the Dow Jones Industrial Average, and became Uniroyal Inc...

. Uniroyal Australia had already been bought by Bridgestone in 1980.

Michelin also controls 90% of Taurus Tire in Hungary, as well as Kormoran, a Polish brand.

As of 1 September 2008, Michelin is again the world's largest tyre manufacturer after spending two years as number two behind Bridgestone. Michelin produces tyres in France, Spain, Germany, the USA, the UK, Canada, Brazil, Thailand, Japan, Italy and several other countries. On 15 January 2010, Michelin announced the closing of its Ota, Japan plant, which employs 380 workers and makes the Michelin X-Ice tyre. Production of the X-Ice will be moved to Europe, North America, and elsewhere in Asia.

Motorsports



MotoGP


Michelin participated in MotoGP from 1972 to 2008. They introduced radial construction to MotoGP in 1984, and multi-compound tyres in 1994. They achieved 360 victories in 36 years, and from 1993 to 2006, the world championship had gone to a rider on Michelins.

In 2007, Casey Stoner
Casey Stoner
Casey Stoner is an Australian professional motorcycle racer. Born in Kurri Kurri, New South Wales, Australia and raised in Southport, Queensland, Stoner raced from a young age and moved to the United Kingdom to pursue a racing career...

 on Bridgestone
Bridgestone
The is a multinational rubber conglomerate founded in 1931 by in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning "stone bridge" in Japanese....

 tyres won the world championship in dominating fashion, and Valentino Rossi
Valentino Rossi
Valentino Rossi, , is an Italian professional motorcycle racer and multiple MotoGP World Champion. He is one of the most successful motorcycle racers of all time, with nine Grand Prix World Championships to his name – seven of which are in the premier class.Following his father, Graziano Rossi,...

 and other top riders complained that Michelins were inferior. Rossi wanted Bridgestones for the 2008 season, but Bridgestone was reluctant to provide them; Dorna
Dorna Sports
Dorna Sports, S.L. is the commercial rights holder for the motorcycling sport of MotoGP.Established in 1988 as an international sports management and marketing company, it is headquartered in Madrid, with offices in Barcelona, London and Tokyo...

 threatened to impose a control tyre on the series, after which Bridgestone relented.

In 2008, Michelin's tyres continued to be perceived as being inferior to Bridgestone's, and Michelin committed errors of judgment in allocating adequate tyres for some of the race weekends. Dani Pedrosa
Dani Pedrosa
Daniel "Dani" Pedrosa Ramal is a Grand Prix motorcycle racer. Pedrosa grew up in a village near Sabadell called Castellar del Vallès. He is the youngest world champion in 250cc Grands Prix...

's team switched to Bridgestones in the midst of the season, a highly unusual move that caused friction between Honda Racing Corporation
Honda Racing Corporation
Honda Racing Corporation is a division of the Honda Motor Company formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. Its racing activities are an important source for the creation of leading edge...

 and their sponsor Repsol YPF
Repsol YPF
Repsol YPF, S.A. is an integrated Spanish oil and gas company with operations in 29 countries...

. Other riders also expressed concerns and it seemed that Michelin might not have any factory riders for the 2009 season, leading to rumours that Michelin would withdraw from the series altogether. Dorna and the FIM
Fédération Internationale de Motocyclisme
The Fédération Internationale de Motocyclisme is the governing body of motorcycle racing. It represents 103 national motorcycle federations that are divided into six regional continental unions....

 announced that a control tyre would be imposed on MotoGP for the 2009 season and Michelin did not enter a bid, effectively ending its participation in the series at the end of 2008.

Formula One



Michelin first competed in the 1977 Formula One season
1977 Formula One season
The 1977 Formula One season included the 28th FIA Formula One World Championship season, which commenced on January 9, 1977, and ended on October 23 after seventeen races.-Season summary:...

, when Renault started development of their turbocharged
Turbocharger
A turbocharger, or turbo , from the Greek "τύρβη" is a centrifugal compressor powered by a turbine that is driven by an engine's exhaust gases. Its benefit lies with the compressor increasing the mass of air entering the engine , thereby resulting in greater performance...

 F1 car. Michelin introduced radial tyre technology to Formula One and won the Formula One Drivers' Championship with both Brabham and McLaren
McLaren
McLaren Racing Limited, trading as Vodafone McLaren Mercedes, is a British Formula One team based in Woking, Surrey, United Kingdom. McLaren is best known as a Formula One constructor but has also competed and won in the Indianapolis 500 and Canadian-American Challenge Cup...

, before withdrawing at the end of the 1984 season.

The company returned to Formula One in 2001
2001 Formula One season
The 2001 Formula One season was the 52nd season of FIA Formula One racing. It featured the FIA Formula One World Championship which commenced on March 4, 2001 and ended on October 14 after seventeen races. Michael Schumacher won the Drivers title with a record margin of 58 points, after achieving...

, supplying Williams, Jaguar
Jaguar Racing
Jaguar Racing was a Formula One team that competed in the FIA Formula One World Championship from 2000 to 2004. It was formed from the purchase by Ford of Jackie Stewart's Stewart Grand Prix Formula One team in June 1999. Ford renamed the team Jaguar Racing as part of its global marketing...

, Benetton
Benetton Formula
Benetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from to . The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for...

 (renamed Renault
Renault F1
Lotus Renault GP, formerly the Renault F1 Team, is a British Formula One racing team. The Oxfordshire-based team can trace its roots back through the Benetton team of the late 1980s and 1990s to the Toleman team of the early 1980s. Renault had also competed in various forms since , before taking...

 in 2002), Prost and Minardi
Minardi
Minardi was an automobile racing team and constructor founded in 1979 by Giancarlo Minardi. It competed in the Formula One World Championship from 1985 until 2005 with little success, nevertheless acquiring a loyal following of fans...

. Toyota
Toyota F1
Panasonic Toyota Racing was a Formula One team owned by Japanese car manufacturer Toyota and based in Cologne, Germany. Toyota announced their plans to participate in F1 in 1999, and after extensive testing with their initial car, dubbed the TF101, the team made their debut in 2002...

 joined F1 in 2002 with Michelin tyres, and McLaren also signed up with the company. Michelin tyres were initially uncompetitive but by the 2005 season were totally dominant. This was partly because the new regulations stated that tyres must last the whole race distance (and qualifying), and partly because only one top team (Ferrari) was running Bridgestones, and so had to do much of the development work. Michelin in contrast had much more testing and race data provided by the larger number of teams running their tyres.

Following the debacle of the 2005 United States Grand Prix
2005 United States Grand Prix
The 2005 United States Grand Prix was one of the most controversial Formula One motor races in modern history. It was held on June 19, 2005 at the Indianapolis Motor Speedway. It was the ninth race of the 2005 Formula One season. Out of 20 cars entered for the race, only the six cars from the teams...

 where, because of safety concerns, Michelin would not allow the teams it supplies to race, Michelin's share price fell by 2.5% (though it recovered later the same day). On 28 June, Michelin announced that it would offer compensation to all race fans who had bought tickets for the Grand Prix. The company committed to refunding the price of all tickets for the race. Additionally, it announced that it would provide 20,000 complimentary tickets for the 2006 race to spectators who had attended the 2005 event.

Michelin has had a difficult relationship with the sport's governing body (the FIA
Fédération Internationale de l'Automobile
The Fédération Internationale de l'Automobile is a non-profit association established as the Association Internationale des Automobile Clubs Reconnus on 20 June 1904 to represent the interests of motoring organisations and motor car users...

) since around 2003, and this escalated to apparent disdain between the two parties during the 2005 season
2005 Formula One season
The 2005 Formula One season was the 56th FIA Formula One World Championship season, contested over a record 19 Grands Prix. It commenced on March 6, 2005, and ended October 16....

. The most high profile disagreement was at the United States Grand Prix and the acrimony afterwards. Michelin criticised the FIA's intention to move to a single source (i.e. one brand) tyre from 2008, and threatened to withdraw from the sport. In a public rebuke FIA President Max Mosley
Max Mosley
Max Rufus Mosley is the former president of the Fédération Internationale de l'Automobile , a non-profit association that represents the interests of motoring organisations and car users worldwide...

 wrote "There are simple arguments for a single tyre, and if [Michelin boss Édouard Michelin] is not aware of this, he shows an almost comical lack of knowledge of modern Formula One". Another bone of contention has been the reintroduction of tyre changes during pit-stops from 2006. Michelin criticised the move claiming "this event illustrates F1's problems of incoherent decision-making and lack of transparency."

In December 2005, and as a result of the difficult relationship with the sport's governing body, Michelin announced that it would not extend its involvement in Formula One beyond the 2006 season. Bridgestone
Bridgestone
The is a multinational rubber conglomerate founded in 1931 by in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning "stone bridge" in Japanese....

 was then the sole supplier of tyres to Formula One until the end of the 2010 season, with Pirelli providing tyres for 2011.

The last race won on Michelin tyres in Formula One was the 2006 Japanese Grand Prix
2006 Japanese Grand Prix
The 2006 Japanese Grand Prix was the seventeenth race of the 2006 Formula One season. It was held between 6–8 October at Suzuka International Racing Course, Suzuka. It was won by Fernando Alonso, his last win for the Renault team before he moved to McLaren the following season...

, Fernando Alonso
Fernando Alonso
Fernando Alonso Díaz is a Spanish Formula One racing driver and a two-time World Champion, who is currently racing for Ferrari....

 benefitting after the Ferrari
Scuderia Ferrari
Scuderia Ferrari is the racing team division of the Ferrari automobile marque. The team currently only races in Formula One but has competed in numerous classes of motorsport since its formation in 1929, including sportscar racing....

 engine of Michael Schumacher
Michael Schumacher
Michael Schumacher is a German Formula One racing driver for the Mercedes GP team. Famous for his eleven-year spell with Ferrari, Schumacher is a seven-time World Champion and is widely regarded as the greatest F1 driver of all time...

 failed during the race. This gave Michelin a second consecutive Constructors' Championship win, with the 2005 and 2006
2006 Formula One season
The 2006 Formula One season was the 57th season of FIA Formula One motor racing. It featured the 2006 FIA Formula One World Championship which began on March 12 and ended on October 22 after eighteen races. The Drivers' Championship was won by Fernando Alonso of Renault F1 for the second year in a...

, after Bridgestone's seven-year winning streak, and brought to a total of four the number of wins for Michelin since this event's inception back in the 1958 Formula One season
1958 Formula One season
The 1958 Formula One season was the ninth season of FIA Formula One motor racing. It featured the 1958 World Championship of Drivers which commenced on January 19, 1958, and ended on October 19 after eleven races...

; Michelin's other wins were in the 1979
1979 Formula One season
The 1979 Formula One season was the 30th season of FIA Formula One motor racing. It featured the 1979 World Championship of F1 Drivers and the 1979 International Cup for F1 Constructors which were contested concurrently over a fifteen round series which commenced on January 21, 1979, and ended on...

, and 1984
1984 Formula One season
The 1984 Formula One season was the 35th season of FIA Formula One motor racing. It featured the 1984 Formula One World Championship for Drivers and the 1984 Fomula One World Championship for Manufacturers which were contested concurrently over a sixteen race series which commenced on March 25,...

 seasons.

Endurance racing


Michelin is involved in endurance races such as the 24 Hours of Le Mans
24 Hours of Le Mans
The 24 Hours of Le Mans is the world's oldest sports car race in endurance racing, held annually since near the town of Le Mans, France. Commonly known as the Grand Prix of Endurance and Efficiency, race teams have to balance speed against the cars' ability to run for 24 hours without sustaining...

 and the American Le Mans Series
American Le Mans Series
The American Le Mans Series presented by Tequila Patrón is a sports car racing series based in the United States and Canada. It consists of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans. Teams compete in one of five classes: LMP1, LMP2 and LMPC...

. In 2009 Michelin supplied tyres for 41 of the 55 cars entered in Le Mans.

Active Wheel


Active Wheel from Michelin includes in-wheel electric motors and a motorised suspension to free up space in the front or rear of the vehicle. This model also eliminates the need for other notorious space hogs like transmissions and exhaust systems. The wheels already have a vehicle ready to receive them, the Heuliez
Heuliez
Heuliez is a French company that works as a production and design unit for various automakers. It specializes in producing short series for niche markets, such as convertibles or station-wagons....

 Will from Opel, and are also expected to come standard on the Venturi Volage sometime in 2012.

Tyre retailer


Tyre retail in Europe with ATS Euromaster
ATS Euromaster
ATS Euromaster is a European tyre service provider with a network of over 450 Service Centres in the UK. It is based next to the A38 in Aston in Birmingham. It is the UK's largest tyre supplier to commercial vehicles...

 and in the US with its wholly owned subsidiary TCI Tire Centers.

Michelin claim certain tread patterns are available including the remix range (remould/retread) but are not at the distribution places.

Tour guides



Michelin has long published two guidebook series, the Red Guides to hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

s and restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

s, and the Green Guides for tourism. It now publishes several additional guides, as well as digital map and guide products. The city map
City map
A city map is a large-scale thematic map of a city created to enable the fastest possible orientation in an urban space. The graphic representation of objects on a city map is therefore usually greatly simplified, and reduced to generally understood symbology.Depending upon its target group or...

s in both the Red and the Green guides are of high quality, and are linked to the smaller-scale road maps.

Maps


Michelin publishes a variety of road map
Map
A map is a visual representation of an area—a symbolic depiction highlighting relationships between elements of that space such as objects, regions, and themes....

s, mostly of France but also of other Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an countries, Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...

, Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...

 and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. They have recently embarked in e-commerce selling Michelin maps and guides directly to the public through, for example, their UK website.

Online mapping


ViaMichelin
ViaMichelin
A wholly owned subsidiary of the Michelin Group, ViaMichelin designs, develops and markets digital travel assistance products and services for road users in Europe....

 is a wholly owned subsidiary of Michelin Group, and was started in 2001, to represent Michelin’s digital mapping services. As of August 2008, ViaMichelin generates 400 million maps and routes per month on its main website.

ViaMichelin provides mapping and travel solutions for internet, mobile and satellite navigation products with street level coverage of Europe, USA, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, and parts of Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

 and South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...

.

Michelin Challenge Bibendum


The Michelin Challenge Bibendum
Michelin Challenge Bibendum
The Michelin Challenge Bibendum is a major annual sustainable mobility event, sponsored by the French tire company Michelin. In December 2008, Michelin announced that it was postponing the 2009 Michelin Challenge Bibendum event—scheduled for April 2009 in Rio de Janeiro, Brazil—until 2010, due to...

 is an annual major sustainable mobility event.

Management



From 1999, the company was headed by CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 Édouard Michelin
Édouard Michelin (born 1963)
Édouard Michelin , was managing partner and co-chief executive of the Michelin Group. He was the great-grandson of Édouard Michelin , a co-founder of the company....

. On 26 May 2006, Édouard drowned while fishing near the island of Sein
Île de Sein
The Île de Sein is a French island in the Atlantic Ocean, off Finistère, 8 kilometres from the Pointe du Raz , from which it is separated by the Raz de Sein. Its Breton name is Enez Sun...

, off the coast of Brittany
Brittany
Brittany is a cultural and administrative region in the north-west of France. Previously a kingdom and then a duchy, Brittany was united to the Kingdom of France in 1532 as a province. Brittany has also been referred to as Less, Lesser or Little Britain...

. His death brought Michel Rollier
Michel Rollier
Michel Rollier is a French industrialist in the automobile industry. On May 26, 2006, he succeeded Édouard Michelin , as chief executive officer of the Michelin tire company...

a 2nd cousin of Édouard Michelin, to the head of the company.

External links




Data