Cacolac
Encyclopedia
Cacolac is a milk-based drink created in 1954 in Bordeaux
, France
by the Lanneluc and Lauseig families. Throughout France, it is available in about 70% of all cafés, hotels, and restaurants. Since 1978, it has also been available in grocery stores in glass bottles and cans.
since 2000. It also distributes the products by itself.
, although it has a different flavor to it. The nutritional value of this drink is low, and it can be drunk either hot or cold.
footballer Jean-Pierre Papin
of Guignol
was presented as a big fan of the drink. Dannon
had tried to market the fresh version of the drink by investing heavily in advertising campaigns, but had little success.
Bordeaux
Bordeaux is a port city on the Garonne River in the Gironde department in southwestern France.The Bordeaux-Arcachon-Libourne metropolitan area, has a population of 1,010,000 and constitutes the sixth-largest urban area in France. It is the capital of the Aquitaine region, as well as the prefecture...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
by the Lanneluc and Lauseig families. Throughout France, it is available in about 70% of all cafés, hotels, and restaurants. Since 1978, it has also been available in grocery stores in glass bottles and cans.
Producer
The food company Cacolac is still directed by the family of the creators. It employs about forty people, and the manufacturing plant has been located in LéognanLéognan
Léognan is a commune in the Gironde department in Aquitaine in southwestern France.-Population:Its inhabitants are called Léognanais.-Wine:It is located in the Graves area of the Bordeaux county, known for its red wine :...
since 2000. It also distributes the products by itself.
Recipe
Contrary to popular belief, Cacolac is simply chocolate milkChocolate milk
Chocolate milk is a sweetened, usually cold, cocoa-flavored milk drink. It is created when chocolate syrup is mixed with milk . It can be purchased pre-mixed or made at home with either cocoa powder and a sweetener , or with melted chocolate, chocolate syrup, or chocolate milk mix...
, although it has a different flavor to it. The nutritional value of this drink is low, and it can be drunk either hot or cold.
Marketing
The company was offered free publicity almost daily for some time. In fact, the puppetPuppetry
Puppetry is a form of theatre or performance which involves the manipulation of puppets. It is very ancient, and is believed to have originated 30,000 years BC. Puppetry takes many forms but they all share the process of animating inanimate performing objects...
footballer Jean-Pierre Papin
Jean-Pierre Papin
Jean-Pierre Papin is a former French professional football player who was European Footballer of the Year in 1991.Papin achieved his greatest success while playing for Olympique Marseille between 1986 and 1992...
of Guignol
Guignol
Guignol is the main character in a French puppet show which has come to bear his name.Although often thought of as children's entertainment, Guignol's sharp wit and linguistic verve have always been appreciated by adults as well, as shown by the motto of a prominent Lyon troupe: "Guignol amuses...
was presented as a big fan of the drink. Dannon
Groupe Danone
Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water...
had tried to market the fresh version of the drink by investing heavily in advertising campaigns, but had little success.