Brelett
Encyclopedia
Brelett is a Norwegian
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

 brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of margarine
Margarine
Margarine , as a generic term, can indicate any of a wide range of butter substitutes, typically composed of vegetable oils. In many parts of the world, the market share of margarine and spreads has overtaken that of butter...

 produced by Fjordland
Fjordland
Fjordland is a Norwegian food manufacturer that produces easy made dinners, margarine, yoghurt and other dessert dairy products. It is owned by the three agricultural cooperatives Tine, Nortura and Hoff and uses raw products from the three owners as well as seafood...

. It has a market share of 72% in the domestic light margarine category. The margarine contains both milk and vegetable fats, giving it a more buttery taste than pure margarine. In 2006 10,347,395 packages of Brelett were sold.

The product was launched by the cooperative dairy Tine
Tine (company)
-External links:**...

 in 1987, though it was transferred to Fjordland in 1995. Brelett is sold in three sizes: 250 g, 400 g and 550 g. In addition 250 g packages are available with olive
Olive
The olive , Olea europaea), is a species of a small tree in the family Oleaceae, native to the coastal areas of the eastern Mediterranean Basin as well as northern Iran at the south end of the Caspian Sea.Its fruit, also called the olive, is of major agricultural importance in the...

 and yogurt based Brelett.

External links

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